Facebook Image Size Guide 2025
Facebook is all about visuals, so making sure your images look great is key. Whether you’re updating your profile, posting to your feed, or sharing a Story, using the right dimensions keeps your content looking sharp. Here’s a complete guide to Facebook image sizes for 2025, plus some tips to make your visuals pop.
Facebook Image Sizes in 2025
Facebook offers a variety of ways to share visuals, from profile images to Stories and event covers. Using the correct dimensions keeps your images clear and professional on any device.
Below is a breakdown of the recommended sizes for each type of image on Facebook.
Profile Images
Your profile and cover photos are the foundation of your Facebook presence. These images represent your brand, personality, or business, making it important to use the right dimensions for a professional and polished look. Here’s how to size them correctly:
Facebook Profile Picture Size
- Desktop display: 170 x 170 pixels
- Mobile display: 128 x 128 pixels
- Recommended upload size: 400 x 400 pixels
💡 Tip: Your profile photo is cropped into a circle, so keep key elements centered.
Facebook Cover Photo Size
Including a cover photo is like your page’s welcome banner—it’s a chance to make a strong first impression.
- Desktop display: 820 x 312 pixels
- Mobile display: 640 x 360 pixels
- Recommended upload size: 851 x 315 pixels
💡 Tip: Keep important text and visuals in the center to avoid unexpected cropping on different devices.
Post Images
Your posts are what keep your audience engaged, and well-optimized images make them more eye-catching. Whether you’re sharing a single photo, a carousel, or a link preview, using the correct dimensions prevents awkward cropping and enhances visibility.
Facebook Post Images
Well-sized images help your posts stand out and get more engagement.
- Landscape (Horizontal) Images: 1200 x 630 pixels
- Portrait (Vertical) Images: 1080 x 1350 pixels
- Square Images: 1200 x 1200 pixels
- Multiple Images (Carousel): 1080 x 1080 pixels
💡 Tip: Using consistent image sizes makes your feed look more polished and aesthetic.
Stories and Reels
Facebook Stories and Reels are designed for vertical viewing, making full-screen images the best choice. Since these formats display quickly and disappear after 24 hours, using the right size makes your content stand out and is easy to read.
- Recommended size: 1080 x 1920 pixels (9:16 aspect ratio)
💡 Tip: Leave about 14% (250 pixels) at the top and bottom text-free to avoid anything getting covered by buttons or profile icons.
Event Cover Photo
When promoting an event on Facebook, the cover image is one of the first things potential attendees see. A well-designed, properly sized event photo can capture attention and encourage more people to join.
- Recommended size: 1920 x 1005 pixels
- Alternative size: 1200 x 628 pixels
💡 Tip: Use high-resolution images to keep your event page visually appealing.
Link Preview Images
When sharing links on Facebook, the preview image helps draw attention and increase click-through rates. Using the correct size ensures your links appear polished and visually appealing in the feed.
- Recommended size: 1200 x 630 pixels
💡 Tip: Choose eye-catching images that clearly represent the content of the link.
Image Sizes for Facebook Ads 2025
Running ads on Facebook is a powerful way to reach potential customers, but using the correct image sizes ensures your ads look sharp and professional across all placements. Different ad formats have specific requirements, so optimizing your visuals will help improve engagement and performance.
Below is a breakdown of the recommended image sizes for different Facebook ad types.
Facebook Feed Ads Size
Facebook feed ads appear alongside posts from friends, pages, and groups. These ads can include single images, carousels, or videos, making it crucial to use the right dimensions.
- Minimum size: 600 x 600 pixels
- Recommended size: 1080 x 1080 pixels or higher
- Aspect ratio: 1.91:1 to 4:5
- File type: PNG or JPG
- Maximum file size: 30 MB
💡 Tip: Use high-resolution images to avoid pixelation, especially on larger screens.
Facebook Carousel Ads Size
Carousel ads allow you to showcase multiple images or videos within a single ad, making them ideal for storytelling or highlighting different products.
- Minimum size: 600 x 600 pixels
- Recommended size: 1080 x 1080 pixels
- Aspect ratio: 1:1
- File type: PNG or JPG
- Maximum file size: 30 MB
💡 Tip: Keep a consistent visual style across all carousel cards for a cohesive look.
Facebook Stories Ads Size
Facebook Stories ads take up the full screen and are designed for vertical viewing, providing an immersive experience for mobile users.
- Minimum size: 500 pixels wide
- Recommended size: 1080 x 1920 pixels
- Aspect ratio: 9:16
- File type: PNG or JPG
- Maximum file size: 30 MB
💡 Tip: Leave 250 pixels of space at the top and bottom to avoid overlap with UI elements.
Facebook Marketplace Ads Size
Marketplace ads appear within the Facebook Marketplace section, blending in with organic listings.
- Minimum size: 600 x 600 pixels
- Recommended size: 1080 x 1080 pixels
- Aspect ratio: 1:1
- File type: PNG or JPG
- Maximum file size: 30 MB
💡 Tip: Use clear, high-quality images to make your products stand out in a busy marketplace.
Facebook Right Column Ads Size
These ads appear in the right-hand column of Facebook’s desktop interface, making them an effective way to target users while they browse.
- Minimum size: 600 x 600 pixels
- Recommended size: 1080 x 1080 pixels
- Aspect ratio: 1:1
- File type: PNG or JPG
- Maximum file size: 30 MB
💡 Tip: Keep your ad simple and direct, as right column ads are smaller and require clear visuals.
Facebook Messenger Ads Size
Messenger ads appear within users’ Messenger inboxes or as Stories ads within the Messenger app.
- Minimum size: 500 pixels wide
- Recommended size: 1080 x 1920 pixels
- Aspect ratio: 9:16
- File type: PNG or JPG
- Maximum file size: 30 MB
💡 Tip: Ensure your visuals are engaging, as Messenger users are often actively engaged in conversations.
Facebook Collection Ads Size
Collection ads allow users to browse and shop directly within Facebook by opening a full-screen Instant Experience.
- Minimum size: 600 x 600 pixels
- Recommended size: 1080 x 1080 pixels
- Aspect ratio: 1:1
- File type: PNG or JPG
- Maximum file size: 30 MB
💡 Tip: Use lifestyle imagery to showcase your products in action and create a more engaging experience.
Best Practices for Facebook Images
Making your Facebook content stand out isn’t just about getting the right image sizes—it’s about optimizing your visuals for clarity, engagement, and performance. Sharp, high-quality images boost your credibility, grab attention, and improve the user experience on any device. Try these easy tips to make sure your Facebook visuals always shine.
1. Upload High-Quality Images
Blurry or pixelated images don’t do your brand any favors. Always upload clear, high-resolution images to make your content look professional and engaging.
2. Choose the Right File Format
Different formats work better for different types of images:
- JPG is great for photos and general images.
- PNG works best for images with text or logos, as it keeps them sharp and avoids compression issues.
3. Keep File Sizes Manageable
Big image files can slow down loading times, which can hurt engagement. Facebook automatically compresses images, but keeping your files under 100KB helps maintain quality while making sure your content loads quickly.
4. Stick to Recommended Aspect Ratios
Using the right aspect ratios prevents awkward cropping or stretching. Facebook supports 9:16 to 16:9 for most post images, so try to stay within these dimensions.
5. Preview Images on Mobile and Desktop
Images can look different depending on the device. Always check how your images appear on both desktop and mobile before posting to make sure everything looks right.
6. Take Advantage of Carousel Posts
Carousels let you share multiple images in a single post, making your content more interactive. For a neat and uniform look, use square images (1200 x 1200 pixels).
7. Be Mindful of Text Placement
Facebook overlays buttons and icons on some images, which can cover important text. For Stories and Reels, leave some space at the top and bottom so your message isn’t hidden.
Metricool for Facebook Management
Having the right image size is just one part of creating great Facebook content. With Metricool, you can streamline your entire social media workflow and focus on what really matters—engaging with your audience. Here’s how Metricool makes Facebook management easier:
- Plan and schedule posts: Upload your images in the right sizes and schedule them ahead of time, so you never have to worry about awkward cropping or last-minute fixes.
- Track performance: See what’s working (and what’s not) with detailed analytics, so you can fine-tune your content strategy.
- Find the best times to post: Get insights into when your audience is most active, so your posts get the most visibility and engagement.
- Integrations with Canva and Google Drive: Seamlessly create, store, and access your visuals with Metricool’s Canva and Google Drive integrations.
- Facebook Ad Campaign Management: Create, analyze, and optimize your Facebook ads from a single dashboard, alongside your Google and Instagram ads.
