Facebook Professional Dashboard: Latest Update Explained
If you’re creating content on Facebook, chances are you’ve spent some time using the Professional Dashboard. The good news is that it just got a fresh update on desktop, and it’s designed to make your life as a creator a little more… professional.
New insights, smoother navigation, and better performance tracking are all part of the deal. In this guide, we’ll cover what the dashboard actually does, what’s new, how to set it up, and how to switch it off if you decide it’s not for you.
What is Facebook’s Professional Dashboard?
Think of the Professional Dashboard as your control center on Facebook. It’s where you:
- Keep track of your earnings
- Monitor your content performance and audience engagement
- Access growth tools
- Find resources to sharpen your content strategy
Basically, it’s a hub for creators who want more control and insights beyond the basics.
What Is The Update All About?
Facebook listened to creators who wanted a better web experience (most people still use mobile, but sometimes desktop just makes more sense). The latest update brings:
- A new home screen with highlights on earnings, performance, and audience engagement.
- Simplified navigation so you can quickly find monetization tools, analytics, and resources.
- Consistency across devices. The Comments Manager on desktop now matches the mobile version.
New Metrics and Insights
This update isn’t just about looks. There are also some new metrics to help you fine-tune your strategy:
- Popular with your followers: See which content is really clicking with your audience, whether it’s your own posts or from other creators.
- Views over time: Track how your views trend, spot momentum, and understand when engagement spikes.
- View rate: Measure how many people stick with your reels instead of scrolling past.
- Retention: Find out exactly where viewers drop off so you can improve your hooks and storytelling.
These are practical, creator-friendly tools that can give you a real edge.
These new metrics are similar to the recent update Meta announced for Instagram Insights. If you’re creating on both platforms, it’s worth checking out too.
How to Set Up the Professional Dashboard on Facebook
If your audience is active on Facebook, it’s probably worth getting the Professional Dashboard up and running. Here’s how you can access it:
- From your Page:
- Open your Facebook Page.
- Tap or click Manage (next to your Page name).
- Select Professional Dashboard.
- From your professional profile:
- Switch to professional mode on your profile.
- Next to your name, click or tap View Devices.
- This opens your Professional Dashboard.
- From the News Feed:
- On mobile: Tap Menu, then select Professional Dashboard.
- On desktop: Look for Professional Dashboard on the left side of your feed.
What’s Inside the Professional Dashboard?
Here’s a quick tour of what you’ll find once you’re in:
- Overview: Track your growth, progress, and performance over the last 90 days.
- Performance: See reach, activity, followers, and video views.
- Tools: Manage ads, monetization, page access, and linked accounts (like Instagram and WhatsApp).
- Fan engagement: Badges, comment management, and recognition tools to build community.
- Guidance & Support: Access the Meta Business Help Center, creator tips, and support resources.
How to Turn Off Professional Dashboard on Facebook
Now, maybe you tried it out and decided it’s not for you. The good news? You can remove the Professional Dashboard by turning off Professional Mode. Here’s how:
- Open Facebook (app or web).
- Go to your profile.
- Click the three dots next to Edit Profile.
- Select Turn off professional mode.
- Confirm your choice — Facebook will walk you through what changes.
- Done! Your profile goes back to personal mode, and the Professional Dashboard disappears.
Keep Track of Everything with Metricool
Now you know all about Facebook’s Professional Dashboard — but what if you’re creating across multiple channels?
That’s where things can get messy. From scheduling posts to finding the right hashtags and analyzing performance, having it all in one place can save you tons of time.
With Metricool, you get exactly that: one dashboard to track analytics across every channel, see how your posts perform, and even manage your DMs.
No more jumping between apps just to check numbers. Everything you need to measure, plan, and optimize your content strategy is right at your fingertips.
You can try it out for free and see how it fits into your workflow.
The Facebook Professional Dashboard is a solid tool if you’re looking to grow on the platform, monetize your content, or simply keep better track of how you’re doing.
And if you’re building across multiple channels, Metricool helps you take that same clarity and control everywhere else. Together, they make it easier to focus on what really matters: creating content your audience loves.
