LinkedIn engagement: How to measure it

Laura Montells
1 June, 2021

LinkedIn is the world’s largest professional network on the internet, a platform that you can use to find a job and build new professional contacts. If you don’t use LinkedIn to share news or boost your brand yet, you are missing a great opportunity that social media is bringing to you.

What is Engagement?

The term engagement is increasingly used due to its connection to the social networking world and business online.

That being said, engagement is the capacity of a company or product to appeal and attract clients and keep them satisfied. It’s the creation of a bond between the client and the brand/company.

Obtaining a good level of engagement is getting more complicated. However, that doesn’t mean it’s impossible.

To keep clients happy and make sure that they get the best impression of you, it’s crucial to treat them with a friendly and personal response. You must show interest in your clients’ concerns, listen to their complaints and try to solve them as fast as possible. This is key to maintaining a solid relationship, an essential factor for engagement.

It’s also very important to make sure that your products stand out from the rest. You will attract more clients and at the same time you’ll keep some distance from other brands. If you combine having a good quality product, superior to other brands, with outstanding treatment of your clients, you will be a step closer to reaching the engagement level that you were looking for.

The next question that you might have is: What’s the relationship between engagement and LinkedIn? Let’s clear matters up.

That being said, engagement is the capacity of a company or product to appeal and attract clients and keep them satisfied. It’s the creation of a bond between the client and the brand/company.

Obtaining a good level of engagement is getting more complicated. However, that doesn’t mean it’s impossible. To keep clients happy and make sure that they get the best impression of you, it’s crucial to treat them with a friendly and personal response. You must show interest in your clients’ concerns, listen to their complaints and try to solve them as fast as possible. This is key to maintaining a solid relationship, an essential factor for engagement.

It’s also very important to make sure that your products stand out from the rest. You will attract more clients and at the same time you’ll keep some distance from other brands. If you combine having a good quality product, superior to other brands, with outstanding treatment of your clients, you will be a step closer to reaching the engagement level that you were looking for.

The next question that you might have is: What’s the relationship between engagement and LinkedIn? Let’s clear matters up.

LinkedIn Engagement is the ability of a product, brand, blog, company or even yourself to keep a stable relationship or commitment with your clients.

What is LinkedIn Engagement or LinkedIn Engagement Rate?

On LinkedIn, engagement is based on the relationship between your followers and your profile, and also the image that you give to companies within your same specialization. As we mentioned before, keeping a good level of engagement is not easy, as there are a lot of users who are probably good professionals in their sector too. However, you can carry out some actions to improve the engagement and stand out:

✅ Transparency: All the information about your training and career experience must be true. You shouldn’t lie, it’s easy to check if the info provided is real and if it’s not, your followers might feel deceived.

✅ Publish relevant articles: Your followers will value you more and feel more related to you if you share useful info with them.

✅ Find the best time to post on LinkedIn: LinkedIn has higher traffic than Twitter or Facebook but it’s still important to find out when peopleare connected. Your publications will be seen by more people and therefore, you’ll get more chances to be read and valued.

✅ Number of publications per month: It’s recommended to publish around 20 times a month. According to LinkedIn, following this advice you will reach about 60% of your audience. Obviously, the more you publish the better, but you shouldn’t overwhelm your followers either with too many publications without a specific purpose. Focus on quality over quantity.

✅ Interact with your colleagues and you will be better positioned. If you are a freelancer, you can interact with friends or people from your sector. This way you’ll increase your audience and at the same time, you’ll gain more visibility with companies in your sector.

✅ Take advantage of the potential that this social network has to offer: LinkedIn offers lots of tools and options and it’s vital that you know how to use them well to take advantage of the world’s largest professional networking service.

Besides, LinkedIn offers plenty of updates and new features every now and then. It will improve your engagement to be up to date with every change and use them to optimize your page.

The calculation of LinkedIn engagement can help you to define the lines of action, letting you know if you are following the right strategy or if your followers are responding satisfactorily. It can also help you to find possible errors that you might be making or can show you the sectors that you are missing when you set your target audience.

LinkedIn Engagement Rate: How to Measure It

As we mentioned a bit earlier, LinkedIn doesn’t make the calculation of the engagement on their platform easy. There are different ways to calculate the engagement rate:

Manually, controlling the interactions that our followers had with our publications by ourselves. We will be able to know how many likes, comments or shares we get to figure out whether we are on the right path or not.

Using LinkedIn Analytics. However, the info offered is not complete and it’s not easy to understand.

Lastly, you can go to other pages that can help you with the LinkedIn engagement rate calculation. Certainly, there are plenty of platforms that offer you this service. However, we recommend you use our Metricool application for doing that. We won’t let you down.

LinkedIn engagement Rate Formula

There are several formulas to calculate the engagement rate. You can use the formula that suits you best as far as you always use the same one to be consistent. Here you can find the two classic formulas to calculate engagement on LinkedIn.

Linkedin engagement

With Metricool you can obtain info about your interactions, impressions, followers and your LinkedIn account growth.

The info is shown in a very visual way as you can see on the image bellow. You can easily calculate your engagement on LinkedIn with this information.

Besides, Metricool can offer you this information for your selected period of time. You’ll be able to check which publications are more successful within this platform and also program your posts on LinkedIn.

Start measuring and planning your social media strategy for LinkedIn. Apart from the possibility of finding a new job through this platform, you can increase the engagement.

Want to know more about LinkedIn and how to do marketing in this platform?

Laura Montells

7 Comments

  1. David Gabriel

    Great article! I have a question. From my research LinkedIn company pages have a .056% engagement rate, and obviously Profile’s receive WAY more engagement on posts. Do you by chance know the average engagement rate for Profile’s? Or what is a company page’s post average reach?

    Reply
    • Juan Pablo

      Hi David. Thank you for your comment. We don’t really have information about the average reach or engagement, because it depends a lot of the page type and the community you have. But I can see that the LinkedIn pages engagement use to be very low because LinkedIn is not the best network for interacting with contents.

  2. jay harf

    canott figure out how to sync with my linkedin account exactly…what permissions do I change?

    Reply
    • Sara Martín

      Hi Jay! You can get in contact with us via the internal chat you will found in the inferior right corner.

  3. Aria Mathew

    Hello Laura,

    This is a fantastic post. I used to write more on my linked in profile more. In my view, the best time is between 10 AM -11 AM. As LinkedIn is a professional, I’m sticking to writing only on weekdays. I’m going to implement the strategies you’ve described and let you know

    Thanks & Regards
    Aria Mathew

    Reply
  4. Angélica

    Hola, no me queda claro porque en la formula para medir el engagement se multiplica por 1.000, usualmente se multiplica por 100 para dar el valor en porcentaje, hice el ejercicio de multiplicar por 1.000 los demás valores y me arrojó un número: 220… pero ese número son personas? son vistas? son que?

    Gracias.

    Reply
    • Isabel Romero

      Hola, Angélica
      En realidad, se multiplica por 100 o por 1000 para que la cifra sea más sencilla de entender porque es una tasa que, si no se multiplica, tendría un valor muy bajo, como en el tercer decimal. Sucede los mismo con las métricas de publicidad como el CPM (coste por 1000 impresiones) que se multiplica por 1000.
      En el caso del engagement, se trata de las interacciones generadas por cada 1000 personas que han visto el post. Se podría hacer por 100, pero se entiende mejor con 1000 y se puede comparar mejor unos posts frente a otros.

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