50 LinkedIn Statistics for Social Media Marketers in 2025

LinkedIn is a must for B2B marketers, offering tons of opportunities for lead gen, networking, and content marketing. With over 1 billion users across 200 countries, it’s the go-to platform for professionals and businesses. Its focus on career growth and connections makes it a goldmine for reaching motivated audiences. In this article, we’ll break down key LinkedIn statistics for 2025, like user trends and marketing insights, so you can align your strategy and hit your target audience more effectively.

Key LinkedIn Statistics 2025

1. LinkedIn has over 1 billion total members across 200 countries around the globe.
2. Linked has about 310 million monthly active users. 
3. LinkedIn earned US$16.37 billion in revenue in 2024. 
4. LinkedIn is the 17th most visited website in the world.

LinkedIn Demographic Statistics

5. 30% of all US adults use LinkedIn. 
6. Almost half (47.3%) of LinkedIn users are between the ages of 25 and 34.
7. C-level executives make up 10 million LinkedIn members. 
8. LinkedIn users are 56.9% male and 43.1% female. 
9. Just over 30% of LinkedIn desktop traffic comes from the United States.
10. Over half (53%) of all US college graduates use LinkedIn. Including US adults with some college education, that number goes up to 81%. 
11. LinkedIn members have 2x the buying power compared to the average website audience.
12. Millennials make up 40% of LinkedIn users.
13. Nearly half (49%) of LinkedIn users make US$75,000 per year.

LinkedIn Usage Statistics

14. Every minute, 7 people find a job thanks to LinkedIn. 
15. 16.2% of LinkedIn users in the US open the app at least once per day. 
16. More than 11,000 members apply for jobs every minute. 
17. The majority of LinkedIn users are from Asia-Pacific with 326 million members. 
18. 40% of LinkedIn users organically engage with a page on the platform each week. 
19. LinkedIn members interact with pages on the platform over 2 billion times each month. 
20. 57% of active job seekers use LinkedIn, while 62% say they use Indeed.
21. More than 1.7 million feed updates are viewed per minute.
22. 81 job applications are submitted through LinkedIn every second. 
23. LinkedIn Premium subscribers increased 25% in 2024. 
24. There are an estimated 175 million+ LinkedIn Premium subscribers on the platform. 
25. LinkedIn Premium subscribers brought in US$1.7 billion to the company in 2025.

LinkedIn Marketing & Advertising Statistics

26. As of early 2025, LinkedIn’s advertising revenue is projected to reach approximately US$6.7 billion
27. On average, advertisers pay US$2.00 – US$3.00 per click, US$5.01 – US$8.00 per 1000 impressions, and US$0.26 – $0.50 per send.
28. Brands on LinkedIn have increased their posting frequency by 10% since 2023. 
29. The average brand on LinkedIn posts 18 times per month.
30. LinkedIn is the most trusted platform by brands, with over 70% of marketers having a positive view of the platform in terms of ROI. 
31. LinkedIn has a ROI of about 20%. 
32. LinkedIn only accounts for 1.5% of the US advertising market, compared to Google (27%) and Meta (21%). 
33. Marketing on LinkedIn can generate 2x higher conversion rates.
34. 40% of B2B marketers view LinkedIn as the most effective platform for driving high quality leads. 
35. Brands that advertise on LinkedIn are 92% more likely to be seen as ‘more professional’, 74% ‘more intelligent’, 59% ‘higher quality, and 59% ‘more respectable’. 
36. LinkedIn Pages with completed brand information get 30% more weekly views and are more likely to be found in the platform’s search. 
37. Exposure to brand and acquisition messages on LinkedIn results in a 6x higher likelihood of conversion compared to other platforms. 
38. LinkedIn Marketing with the platform’s conversion tracking tool results in up to 13.5% lower CPA. 
39. Ad exposure on LinkedIn can result in a 33% increase in purchase intent. 
40. There are over 69 million companies listed on LinkedIn. 
41. 96% of B2B marketers use LinkedIn to distribute their content. 
42. More than 139,000 schools are listed on LinkedIn.
43. Posting weekly on LinkedIn results in 5.6 times more followers and a 7x faster growth in following compared to posting monthly.
44. Advertising on LinkedIn leads to a 2-3x increase in brand attributes.
45. LinkedIn conversion ads drive 4x engagement compared to traditional email and 2x as much as Message Ads. 
46. 77% of B2B content marketers say that LinkedIn drives the best organic results. 
47. The average CPC for LinkedIn ads is US$2.5. 
48. The average engagement rate for a LinkedIn post is 3.85%. 
49. LinkedIn posts get an average of 45 likes. 
50. The average LinkedIn post gets about 4 comments.

Gretchen Oestreicher , 22 April 2025