50 LinkedIn Statistics for Social Media Marketers in 2024

LinkedIn has become a vital platform for B2B marketers, offering numerous opportunities for lead generation, networking, and content marketing. With over 1 billion members spanning across 200 countries, LinkedIn has become the go-to platform for professionals and businesses alike. This, combined with its focus on professional development and networking, makes LinkedIn an appealing channel for B2B marketers looking to connect with motivated audiences. In this article, we’ll delve into key LinkedIn statistics for 2024, such as user demographics, advertising and marketing trends, and engagement metrics. By understanding these trends, marketers can better align their social media strategies with LinkedIn’s unique strengths and reach their brand’s target audiences more effectively.

Key LinkedIn Statistics 2024

1. LinkedIn has over 1 billion total members across 200 countries around the globe.
2. Linked has about 310 million monthly active users. 
3. LinkedIn earned US$15.7 billion in revenue in 2023, a 7.4% increase from 2022. 
4. LinkedIn is the 20th most visited website in the world. 

LinkedIn Demographic Statistics

5. 30% of all US adults use LinkedIn. 
6. Over half (51.6%) of LinkedIn users are between the ages of 25 and 34.
7. C-level executives make up 10 million LinkedIn members. 
8. LinkedIn users are 56.4% male and 43.6% female. 
9. Just over 30% of LinkedIn desktop traffic comes from the United States.
10. Over half (53%) of all US college graduates use LinkedIn. Including US adults with some college education, that number goes up to 81%. 
11. LinkedIn members have 2x the buying power compared to the average website audience.
12. Millennials make up 47% of LinkedIn users.
13. Nearly half (49%) of LinkedIn users make US$75,000 per year. 

LinkedIn Usage Statistics

14. Every minute, 6 people find a job thanks to LinkedIn. 
15. 16.2% of LinkedIn users in the US open the app at least once per day. 
16. 65 million LinkedIn users search for jobs each week. 
17. The majority of LinkedIn users are from Asia-Pacific with 286 million members. 
18. 40% of LinkedIn users organically engage with a page on the platform each week. 
19. LinkedIn members interact with pages on the platform over 2 billion times each month. 
20. 57% of active job seekers use LinkedIn, while 62% say they use Indeed.
21. 122 million people have used LinkedIn to get an interview. 
22. 81 job applications are submitted through LinkedIn every second. 
23. LinkedIn Premium subscribers increased 25% in 2023. 
24. There are an estimated 17.5 million LinkedIn Premium subscribers on the platform. 
25. LinkedIn Premium subscribers brought in US$1.7 billion to the company in 2023. 

LinkedIn Marketing & Advertising Statistics 

26. LinkedIn earned nearly US$4 billion from ad revenue in 2023.
27. During 2023, the cost of LinkedIn ads increased as much as 30% due to heightened demand.  
28. Brands on LinkedIn have increased their posting frequency by 10% since 2023. 
29. The average brand on LinkedIn posts 18 times per month. 
30. LinkedIn is the most trusted platform by brands, with over 70% of marketers having a positive view of the platform in terms of ROI. 
31. LinkedIn has a ROI of about 20%. 
32. LinkedIn only accounts for 1.5% of the US advertising market, compared to Google (27%) and Meta (21%). 
33. Marketing on LinkedIn can generate 2x higher conversion rates.
34. 40% of B2B marketers view LinkedIn as the most effective platform for driving high quality leads. 
35. Brands that advertise on LinkedIn are 92% more likely to be seen as ‘more professional’, 74% ‘more intelligent’, 59% ‘higher quality, and 59% ‘more respectable’. 
36. LinkedIn Pages with completed brand information get 30% more weekly views and are more likely to be found in the platform’s search. 
37. Exposure to brand and acquisition messages on LinkedIn results in a 6x higher likelihood of conversion compared to other platforms. 
38. LinkedIn Marketing with the platform’s conversion tracking tool results in up to 13.5% lower CPA. 
39. Ad exposure on LinkedIn can result in a 33% increase in purchase intent. 
40. There are over 67 million companies listed on LinkedIn. 
41. 96% of B2B marketers use LinkedIn to distribute their content. 
42. More than 134,000 schools are listed on LinkedIn.
43. Posting weekly on LinkedIn results in 5.6 times more followers and a 7x faster growth in following compared to posting monthly.
44. Advertising on LinkedIn leads to a 2-3x increase in brand attributes.
45. LinkedIn conversion ads drive 4x engagement compared to traditional email and 2x as much as Message Ads. 
46. 77% of B2B content marketers say that LinkedIn drives the best organic results. 
47. The average CPC for LinkedIn ads is US$5.39. 
48. The average engagement rate for a LinkedIn post is 3.85%. 
49. LinkedIn posts get an average of 45 likes. 
50. The average LinkedIn post gets about 4 comments.

Gretchen Oestreicher , 22 April 2024