What’s a macro influencer?

Isabel Romero
26 December, 2019

The group of macro influencers comprehend individuals with between 250K and 1M followers.


Macro Influencers? Micro Influencers? 

If you own a company, business or online store you probably have thought about working with influencers.

Don’t you believe in the power of influencers?
A study of Brandmanic states that more than 70% of customers have a better perception of a brand after reading positive reviews on the Internet or on the profiles of influencers

Macro Influencers: Pros & Cons

With Influencer marketing, many companies and businesses have chosen to use influencers for their advertising campaigns.

With a wide range of influencers, the most common and accessible option is between micro and macro influencers. 

In this section, we state all the advantages and disadvantages that you will encounter when you opt for a macro influencer  to develop your marketing strategy.

Pros of working with Macro Influencers:

  • They reach a larger audience.

Macro influencers have between 250,000 and 1 million followers, so the reach is higher.

The collaboration with these types of influencers (either for a specific product or a brand) will have a bigger impact and reach more users on Instagram.

  • They get more engagement 

Besides reaching more accounts, this reach could translate in more engagement for the post that you have chosen to promote with a macro influencer.

Likes, comments, link clicks, amongst others, are some of the benefits that will increase when you work with macro influencers.

  • They are more professional

Probably it is not the first time that you hear that “anyone can become an influencer”, right? At the end of the day, as in any other job, each influencer can be more or less professional. 

In this case, you can always check how a macro influencer works. However, with the prefix macro you know that an influencer has a large amount of followers, an that can be a sign of a professionalism and respect for their work and yours.

Cons of working with Macro Influencers

  • They are more pricey 

It’s clear that increasing the reach has a price. The fact that you work with macro influencers increases the cost of the campaigns, per post or photo on any social network.

However, it will depend on the specific status of the infuencer to determine the price and the starting point of a negotiation.

  • They don’t build too much trust

Far from the spotlight, users don’t see themselves represented by macro influencers who advertise products and brands beyond their reach.

In this case, it is recommended to manage the target audience of the influencer and your brand-product wisely.

  • It’s more difficult to get an agreement with a macro influencer

Reaching a macro influencer is somewhat complicated if you are not a big brand.

It’s usual to contact them through external agencies which increases the cost of the influencer marketing campaign. 

Do you have any question about macro influencers? We will read your comments. ☺

Isabel Romero


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