[FREE Masterclass] 2024 Facebook Ads Study Presentation

We conduct frequent studies each year, gathering in-depth data on how social networks evolve year to year. To kick off 2024, we analyzed 9 social media channels, analyzing over 29 million posts. Then last month we looked at 1.5 million LinkedIn posts to see how professionals use the platform to market their brands.

So, what’s next? While organic social plays a significant role in our social media marketing strategies, paid advertising across Facebook and Instagram is equally as important for some businesses.

When creating campaigns, advertisers ask themselves the following questions:

  1. What campaign objective is best for my brand?
  2. What campaigns generate the highest impressions? Conversions? Clicks?
  3. What’s the average CPC and CPM for Facebook ads campaigns?
  4. Which campaigns see higher investments?

After asking ourselves some of these most sought-after answers about Facebook Ads, the answers are in the data. We have conducted this study so you can use this data to refine and implement your strategy with confidence. Social media platforms change weekly, sometimes daily, and it seems that the trends are always fluctuating. Yet, the numbers never lie.

To break down the full study with you, we invite you to join us LIVE on March 26th, 2024 at 3 pm EST where our US Metricool co-heads, Alexandra Caceres and Anniston Ward will present all of the 2024 Facebook Ads study data to you.

If you can’t join live, don’t worry! Sign up, and we will email you a link to the recording.🤩

Anniston Ward Anniston Ward , 19 March 2024

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