How to Monetize Facebook in 2025: A Creator’s Guide
Facebook might not be the first platform that comes to mind when you consider making money with your content, but with its latest monetization updates, it’s definitely worth a closer look. Remember, you don’t have to be a YouTuber or TikToker to earn from your posts and videos. If you’re a content creator, the first step is simple: post content your audience loves. But how do you monetize Facebook effectively and where do you start? Let’s break it down step by step so you can start earning.
What is Facebook Monetization?
Facebook monetization allows creators to earn money from their content through various tools and strategies. Whether you have a Facebook Page, Group, or even post short-form content like Reels, there are multiple ways to generate revenue.
In this guide, we’ll explore different ways to make money on Facebook, explain how to set up your Facebook monetization, and walk you through the best ways to maximize your earnings.
Facebook Monetization Guidelines
Before you start making money on Facebook, you’ll need to meet some basic criteria:
- Your content must follow Facebook’s Community Standards (no violent, hateful, or inappropriate content).
- You must comply with Facebook’s Partner Monetization Policies and Content Monetization Policies.
- You need an established presence – meaning your account should be at least 90 days old.
- You must reside in an eligible country (including the US, Germany, France, and many more).
- Your page should have consistent engagement and an active audience.
- You must comply with Facebook’s Payment Terms.
If you’re not sure whether your page qualifies, you can check your status in Meta Business Suite under the ‘Monetization’ section. It can be tricky to spot it at first glance, so let’s go step by step.
How to Check Your Facebook Monetization Eligibility
These are the steps you need to take to check your eligibility:
- Log into your Meta Business Suite.
- On the left side, you’ll see a list of icons. Click on ‘All Tools’, then select the ‘Monetization’ tab.
- Once you click on ‘Monetization’, you’ll see an overview of your Facebook monetization options along with an ‘Overview’ tab.
- Click on ‘View Page Eligibility’ under ‘Status’ to check if you meet the criteria.
- After you click on eligibility you will see which criteria you have not met and how to do so.
6 Best Ways to Monetize Your Facebook Page
Okay, so now you are all set up and you are ready to begin monetizing your Facebook page, but how? Here we will explain some of the best ways to monetize your Facebook Page.
1. Build a Page that Stands Out
Okay, this one’s pretty obvious, but if you want to monetize your Facebook page, you have to make sure it’s appealing to your audience. You need to be active and real on your page. Show up consistently and give your followers something they can connect with. Whether it’s educating, inspiring, or just sharing helpful info, the goal is to spark engagement and build genuine relationships with your community. When you do this right, the money will follow.
2. Earn with Facebook Ads
In-stream ads are a great way to start monetizing, especially if you’ve got video content. With in-stream ads, you can earn money when ads play during your videos. If your page has 10,000 followers and 30,000 one-minute video views within the last 60 days, you’re in! You receive a portion of the revenue from the videos people see. You can even run ads in your live videos.
3. Set Up Facebook Stars
Speaking of Facebook lives, has it ever occurred to you to get paid directly by your fans? Facebook Stars are a fun way to do just that. During your live videos or Reels, followers can send you virtual gifts in the form of Stars. These can be converted into real money. It’s a simple way to get rewarded by your most dedicated fans, and it’s super easy to set up in your Meta Business Suite. Discover more about it in our article:
4. Offer Paid Subscriptions
If you’re already creating exclusive content, why not turn it into a subscription? With Facebook Fan Subscriptions, your followers can pay a monthly fee to get access to exclusive content, behind-the-scenes posts, or special perks. It’s like having your own little VIP club. Plus, it’s a steady income stream that’s perfect for creators who want to keep their most engaged followers happy.
5. Sell Products with Facebook Shops
Got something to sell? Facebook Shops lets you list products directly on your page, turning your Facebook account into a mini-store. You can either manage everything through Facebook’s Commerce Manager or sync with platforms like Shopify to make the process smooth. If you have products to sell, this is a no-brainer to start monetizing your Facebook page.
6. Monetize with Branded Content
If you’ve built a strong following, why not let brands help you make money? Facebook’s Brand Collabs Manager helps you find companies that are a good fit for sponsored posts or partnerships. Once you find the right match, you can start earning through collaborations with brands that align with your content. It’s a win-win for both you and the brand.
3 Best Ways to Monetize Your Facebook Group
You can monetize not only your Facebook page but also your Facebook group! Think of your Facebook group as a virtual community where people with shared interests, goals, or affiliations come together to interact. Groups can be public (anyone can join) or private (membership is granted by the group admin).
When it comes to monetizing your Facebook group, many of the same strategies used for your Facebook page can apply here. However, Facebook groups are often more niche, with members connected by a common interest or purpose.
1. Offer Paid Membership
If your group offers exclusive content or resources, consider introducing a paid membership option. This creates an exclusive atmosphere, adding value for your members while also generating income for your group.
2. Try Affiliate Marketing
Affiliate marketing is another great way to monetize your Facebook group. By promoting products or services from trusted brands, you can earn a commission for every sale made through your unique affiliate link.
3. Sell Digital Products or Services
Think about any special skills or knowledge your group members could benefit from. Offering digital products like e-books, online courses, or even coaching sessions can provide real value while also serving as a source of income.
Facebook Content Monetization beta: Facebook’s New Monetization Program
Meta has rolled out the Facebook Content Monetization beta, a program that’s all about helping creators like you earn revenue on both Facebook and Instagram. This new initiative offers some cool new tools and features designed to make monetizing your content easier than ever.
Key Features:
- Monetization Tools: Get access to a suite of tools to start earning on Facebook and Instagram. From ads to engagement-driven options, there are plenty of ways to turn your content into cash.
- Breakthrough Bonus Program: New to creating on Facebook and Instagram? Meta’s got you covered with bonuses! You could earn up to $5,000 within the first 90 days just by posting original content on both platforms. (Could this be Meta’s way of luring TikTok creators who might lose their platform if the TikTok ban happens?)
- Facebook Stories Monetization: The program is currently invite-only, but if you’re one of the lucky few, you can start earning just by posting Stories. The more engagement your Stories get, the more you can make.
This new program is Meta’s way of staying competitive with platforms like TikTok and boosting monetization opportunities for creators. So, if you’ve got an invite, this is a great time to jump in and start monetizing your content on Facebook!
Monetizing on social media is more popular than ever, and for good reason! If you’ve been considering how to make money on Facebook, you’re now equipped with some powerful strategies to get started.
And if you’re looking to fine-tune your Facebook social strategy, we’ve got just the guide for you. Check it out below:
