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Want to optimize Twitter profile?
If you’re unsure, let me explain:
Imagine you’re walking by a shop and the window grabs your attention. It’s not just about liking the product, the display has to be pretty and done well. I mean, it catches your eye and you just can’t help going in.
💡 The same is true with your Twitter profile.
It’s important to keep your profile optimized so that users who find you stick around and give you that much-wanted click on the ‘Follow’ button.
If you’ve decided to spruce up your Twitter page, here I’ll tell you how to do it.
Steps to optimize Twitter profile
What do we mean by optimizing your Twitter profile? Making it pretty? Of course.
But it also has to be useful to users and help you win over followers, drive traffic to other pages and position your Twitter account.
Grab a pen and paper, here we go!
Add a handle and a name
Your handle and profile name are the first things people see about your account on Twitter.
The handle is what appears after the @ sign, unique to your account and part of the URL for your Twitter profile.
On the other hand, the name is what people can use to find someone on Twitter. So, there can be repeats: many content creators use their own names and there are other people with the same name.
However, this name is key because it is what shows up in search results. So, for example, if you’re a social media manager, we recommend adding that tag to your name:
🚀 Carlos Bravo [Social Media] – @carlosbravo
That way, if someone is looking for a social media manager, you’ll have a better chance of showing up in their search results and get more visits to your profile.
Choose profile and cover pics
Multimedia elements are essential when you’re optimizing your profile on any social network: firstly as decoration and secondly as a simple way for users to recognize you.
Remember that your profile pic also pops up on the search results and the timeline with your tweets.
What does that mean? That it’s important for your profile image to be easily recognizable so users will quickly identify it with your brand. We recommend using the same picture on all your social media profiles.
The cover photo isn’t as important in terms of positioning because users only see it if they go into your user profile. Here you can use your creativity, you have more freedom to edit the photo content.
Write a bio
Feel like the name and handle aren’t enough to show people who you are and what you do?
You have another chance to tell them a bit more about yourself, your activities or what you do.
The Twitter bio goes just under your handle and can be up to 160 characters long. In these characters, you can add any sort of text you want, including hashtags and links.
Our bio, for example, explains how Metricool can help you with your day-to-day work. No tricks or filler: analyze, manage and grow your digital presence. Straight to the users’ needs.
Use your profile link
Even though you can put links in your Twitter bio, the social network has a spot set aside just for a link.
But remember, just one link. This means you have to choose one and can’t drive traffic to other brand sites. But don’t panic. We have a solution: the Metricool SmartLinks.
With this Metricool function, you can create your own links page. With just one link, you get as many buttons as you want to take users to your website, other social networks, your YouTube channel, etc.
Plus, it’s completely customizable so you can personalize it to your brand tone.
Other options for your profile
If you normally use Twitter in your day-to-day, you’ll have realized that optimizing and personalizing your Twitter profile doesn’t end with the tips we’ve gone over so far. There’s still more!
There are other options you can play with to optimize Twitter profile:
- The pinned tweet
Have an important tweet you want to highlight? Pin it on your timeline.
This way the tweet will always be on top, no matter how long ago you tweeted it. You can unpin it whenever you want and pin another one, no problem.
- Date of birth and location
These don’t tend to be crucial details to have an optimized profile and they aren’t important to the users that reach your profile.
But it is still information on your account that adds to your profile.
- Twitter lists and moments
With these options, you can highlight your accounts and the content on your Twitter profile that can be useful to your community.
Why not analyze the performance of your Twitter account after making these changes?
Try out the Metricool Twitter analytics to track your progress and optimize your Twitter profile.
If you haven’t started a Twitter account, we recommend our Twitter Marketing guide to help you get started with your strategy.