Pinterest Trends in Canada: What’s Hot for Summer 2025
This summer, Canadians on Pinterest are stepping away from their screens and heading into nature. Through travel, home decor, recipes or hobbies, the season’s trending searches show a growing interest in simplicity, creativity and reconnecting with the world offline.
From astrology-inspired makeup to garden parties and mountain escapes, here’s what’s catching on in Canada this summer, according to Pinterest trends.
How to Find What’s Trending on Pinterest in Canada
If you want to keep your content relevant and timely, the Pinterest Trends tool is your go-to resource. It shows what people are searching for on Pinterest in real time, broken down by country so you can see exactly what’s gaining traction in Canada.
Here’s how to use it:
- Visit Pinterest Trends Canada: This takes you straight to the Canadian version of the tool, so you’re only seeing data from users in that region.
- Explore Top Daily Trends: The homepage highlights trending searches from the past day. You’ll spot seasonal interests, pop culture topics, and niche trends that are rising in popularity.
- Search by Keyword: Type in a topic related to your brand like “summer recipes,” “cottagecore,” or “book club” to see how it’s performing over time. You can compare up to four keywords at once to see which is gaining the most interest.
- Filter by Audience: Pinterest Trends also gives insight into who is searching: age groups, gender, and related interests. This helps you tailor content that fits your target audience’s behavior.
- Save Ideas for Your Content Calendar: Spot something that’s starting to trend? Use that insight to plan upcoming Pins, blog posts, or product features. The earlier you jump on a rising topic, the more likely you are to show up in search results.
You can also use Metricool to organize and schedule your Pinterest content based on what you find trending. Once you identify topics or seasonal trends through the Trends tool, head to Metricool to build a posting plan that aligns with what Canadian users are looking for right now.
Canadian Pinterest Trends 2025:
According to Pinterest’s 2025 Summer Trends report, Canadians are leaning into a slower, more thoughtful way of living this season. With trends like cottage-inspired decor, book clubs, herbal drinks, on the rise, it’s clear users are searching for ways to unwind, get creative, and enjoy the moment. Let’s dive into what’s trending on Pinterest in Canada this summer.
Digital Detox Season
Pinterest data shows a clear shift toward slower living. Searches for digital detox ideas are up 72%, and interest in digital detox vision boards has jumped a massive 273%. The message is clear: Canadians are craving calm and quiet.
That also means planning screen-free escapes. Nature retreats and cottage-core interiors are trending, especially with Gen Z users. Think cozy cabins, forest walks, book clubs, and vintage thrift finds which are all part of this season’s push for a digital reset. It’s a reminder that rest doesn’t need to be digital and that a calm environment can be just as recharging as a vacation.
Rustic Farmhouse Interiors: Nature-Inspired Home Decor
Cottagecore has been in the spotlight for a minute now, and Canadians are transforming their homes into rustic retreats. Farmhouse cottage interiors are trending up 370%, bringing natural textures like brick, wood and vintage finds into everyday spaces. This is all about creating that “garden cottage” feel indoors.
Gen Z is especially interested in thrifted home decor:
- Thrifted home (+488%)
- Rustic retreats (+172%)
- Farmhouse cottage interiors (+370%)
The goal? A cozy, nature-inspired living space that feels both grounded and personal.
Nature Travel & Literary Escapes
This year’s top travel trend in Canada is all about getting back to nature. Gen Z is searching for nature retreats (+72%) and beautiful view nature spots (+207%). Whether it’s the Irish countryside or Canada’s own scenic parks, people are looking for places to unplug.
At the same time, book retreats are growing in popularity (+103%), with users planning literary getaways. These trips combine reading, solitude, and scenic views, creating space for slower mornings and long afternoons with a book. It’s about nourishing the mind while recharging in nature, far from noisy cities and endless notifications.
Garden to Table Cooking & Fresh Summer Drinks
Inspired by the “Martha Stewart aesthetic” (+2,889%), Canadians are leaning into garden-to-table living this summer. This includes everything from backyard vegetable gardens (+246%) to fresh summer recipes (+33%).
At the same time, Pinterest searches for summer detox drinks have shot up 566%, with users exploring:
- Green juices for gut health (+316%)
- Herbal infusion recipes (+71%)
- Natural drinks for glowing skin (+148%)
The trend blends wellness with creativity, encouraging users to grow, cook, and sip with intention.
Book Clubs, Garden Parties & Cute Crafts
Pinterest users in Canada are fully embracing social hobbies that happen offline. Book club culture is growing fast, with hosting guides, themed crafts, and stickers all gaining traction:
- Book club crafts (+558%)
- Book club hosting (+87%)
- Book club stickers (+243%)
Meanwhile, summer crafts (+106%) and garden party ideas (+83%) are helping people bring Pinterest inspiration to life offline. These hobbies and gatherings create meaningful ways to spend time IRL, from painting to planting or throwing an evening garden party in your backyard.
Dill Green & Boho Crochet Fashion
Fashion in Canada is taking a nostalgic turn, with Gen Z leading the way. Boho chic crochet outfits are making a major comeback, with crochet micro shorts (+1,393%), crochet dresses (+2,030%), and crochet summer set (+349%) on the rise.
At the same time, Pinterest’s 2025 Pinterest Palette highlights Dill Green as the color of the season. This muted, vintage-inspired shade is popping up everywhere:
- Green sequin skirt outfit (+601%)
- Green linen pants for men (+37%)
- Dark green linen outfits (+252%)
The 2000s and summer 2015 aesthetics (+569%) are also making waves with throwback looks like low-rise shorts, lip gloss keychains (+3,045%) and tankinis (+5,662%).
Astrology Makeup & Cool-Toned Beauty
This summer’s beauty trends are personal, playful and a little cosmic. Astrology makeup searches are way up, with users exploring zodiac-themed looks like:
- Aries makeup aesthetic (+1,454%)
- Pisces makeup (+911%)
- Virgo makeup (+2,006%)
Cool-toned beauty is also trending, with bold color palettes for eyes, lips and nails:
- Red eyeshadow palettes (+1,587%)
- Baby blue cat eye nails (+909%)
- Cool toned dark blonde hair (+843%)
Add in tropical nail designs like hibiscus and aura nails, and you’ve got a summer beauty scene that’s expressive, artistic and totally on theme with the Pinterest aesthetic.
What Canadian Pinterest Trends Mean for Marketers this Summer
Pinterest trends in Canada this summer are about more than just aesthetics. They’re about slowing down, reconnecting with the world around us, and finding inspiration in everyday life. A walk through the forest, a backyard garden party, or a fresh juice recipe are all ways people are turning to Pinterest to bring these simple moments to life.
For brands, creators, and content marketers, this is a chance to meet Canadian users where they are. Focus on content that embraces simplicity, creativity, and nature-first living. Looking at themes like book club crafts, rustic retreats, digital detox boards, and sustainable cooking, the direction is clear: less screen time, more real-life moments.
Use these themes to guide your Pinterest strategy this summer. With Metricool, you can plan and schedule Pins that align with what people are searching for right now, and track what’s working along the way. It’s the easiest way to stay consistent, stay relevant, and stay connected to your audience.
