How to Post on Pinterest: A Guide for Photos, Videos & Affiliate Links

Pinterest is on the rise, so knowing how to post on this platform is vital in 2025. Pinterest clicks increased by 55% last year according to our recent study, where we analyzed over 400,000 posts. For marketers, social media managers, and business owners, this represents an opportunity to add another channel to your social media strategy. Pinterest is a fantastic platform for sharing and discovering creative ideas. Whether you want to post pictures, videos, or even affiliate links, Pinterest makes it easy to reach your audience. In this guide, we’ll walk you through step-by-step instructions on how to post on Pinterest using different formats and devices.

Content You Can Post on Pinterest

• Images – You can upload single photos or multiple images in carousel form from your device or save pictures you find online as pins.
• Videos –  You can create pins with your videos or images and music, stickers, and other effects.
• Rich Pins – Use rich pins for synching product information, recipes, or blog content from your website.
• Product Pins – These are promotional pins that you can link to products – they can be your own products or affiliate links from one of your brand partners.

What to Post on Pinterest in 2025

Pinterest is a visual discovery and bookmarking platform where users find, save, and share ideas. It is widely used for fashion, home decor, recipes, travel inspiration, and digital marketing, so if your brand fits with one of these niches, Pinterest is definitely for you. As with seemingly everything these days, Pinterest trends change by the season. Make sure you stay active and up-to-date on the platform.

Here are some Pinterest post ideas for early 2025.

• Seasonal nail designs
• Winter recipe ideas
• Winter outfit inspiration
• Winter TV and movies

How to Post on Pinterest

Pinterest post frequency increased by over 25% in 2024, and we expect that percentage to grow again in 2025. Don’t get left behind, read on for how to post all types of content on Pinterest.

How to Post a Picture on Pinterest

“A picture is worth a thousand words” is definitely true on this platform. Learning how to post a picture on Pinterest is especially important for business account owners, who can promote image pins as ads. 

1. Click on the + Create Pin button.
2. Upload your image.
3. Choose your interactive elements (Remember: Your image pin will become a video pin if you add motion features or music to it)
4. Add a title, description, and URL.
5. Choose a board and click Publish.

How to Post Multiple Photos on Pinterest

Posting multiple photos on Pinterest is a great way to repurpose content used on other platforms, like Instagram. Here’s how you do it:

1. Select Create Pin and upload multiple images.
2. Choose whether to post them as separate pins or a carousel.
3. Add descriptions for each image.
4. Publish them all at once.

How to Post Videos on Pinterest

1. Click on Create Pin.
2. Upload your video file (MP4 or MOV format).
3. Add effects
4. Add a title, description, and relevant tags.
5. Click Publish.

How to Post Carousel on Pinterest

1. Select Create Pin and upload multiple images.
2. Select the Carousel Option.
3. Arrange the order of images.
4. Click Publish.

How to Post Affiliate Links on Pinterest

1. Go to Create Product Pin.
2. Upload an image relevant to the product.
3. Add effects 
4. Insert your affiliate link in the Link box.
5. Add a compelling description and hashtags.
6. Click Publish.

How to Post on Pinterest Using Your Phone

1. Open the Pinterest app.
2. Tap on the + button.
3. Upload an image or video.
4. Add details and choose a board.
5. Click Publish.

Why Should You Post on Pinterest?

Pinterest impressions improved by 24% in 2024 compared to 2023. If that’s not enough of a reason to post on Pinterest in 2025, read below:

Benefits for Personal Use

• Easily save and organize ideas for projects, recipes, and more.
• Discover new trends and creative inspirations.
• Share your ideas and connect with like-minded users.

Benefits for Businesses and Creators

• Drive traffic to websites and blogs.
• Increase brand visibility with eye-catching visuals.
• Earn money through affiliate marketing or product promotion.

Real Pros Schedule Pinterest Posts

The most efficient way to increase your Pinterest posting frequency is to schedule your posts with Metricool. With a free account, you can plan all of your Pinterest posts in advance, which is great for keeping your brand up to date with seasonal events. This keeps you free to tackle day-to-day challenges and ready to hop on any sudden trends. 

How to Schedule Pinterest Posts with Metricool

1. Sign up for Metricool for FREE.
2. Connect your Pinterest account.
3. Go to Planning and select + to create a new post
4. Add your content, add effects, and select the pin type
5. Choose your desired date, click Schedule… then let us handle the rest!

How to Delete a Pinterest Post

Deleting a Single Pin:

1. Go to the pin you want to delete.
2. Click on the three dots at the top right.
3. Select Delete Pin.

Bulk Deleting Pins:

1. Go to your profile and open the board.
2. Click Organize.
3. Select multiple pins and click Delete.

Best Practices for Posting on Pinterest

• Use high-quality images (1000×1500 pixels for best results).
• Post at peak times (evenings and weekends work best).
• Optimize descriptions with keywords and hashtags.
• Engage with other users by commenting and repinning.

Posting on Pinterest is simple once you understand the process. Whether you’re posting a single pin, multiple images, or scheduling with Metricool, this guide covers everything you need. Implement these strategies to boost engagement and traffic to your website.

Kalum , 03 March 2025