Pinterest User Guide 2024

16 February 2024

If you’re already an avid Pinterest user, you know this network continues to provide valuable content, ideas, and information to its active users. This app was launched in 2008 as an image-sharing network, coming from the combination of pin + interest.

With an aesthetic nature, brands and businesses started to market their products and content by posting visually appealing images and videos. Now, it has become one of the biggest visual discovery engines and social media apps in the world. This allows brands and creators to organize content into boards and share pins with their communities.

So, how does this platform work today? In this article, we will break down what Pinterest looks like in 2024, including all its key features and capabilities. As you will see, this platform is also extremely useful and profitable for businesses. Let’s dive into this Pinterest guide for how this network works in 2024.

What Is Pinterest Used For?

To master this platform, you first need to understand why users are interested in this platform and its benefits for brands.

These are the main features that Pinterest offers to its users:

✅  A source for inspiration: Pinterest presents thousands of creators’ and brands’ infographics, photos, designs, etc.

✅ To create a product catalog: If you own an online or physical store, take advantage of Pinterest to upload a pin with each of your products to create your catalog. You can then feature this on your profile and tell more of your story.

✅ To organize ideas: Arrange your ideas into different Pinterest boards. This is a great place to store all your ideas and show off your latest projects.

✅ To create a personal brand: Show who you are, what you like, and how you work through this platform. You will gradually build your personal brand the same way you have done it on other social networks.

SEO growth: Pinterest’s native search engine allows creators and brands to let their content get in front of their ideal customers.

 Drive traffic to your website: When you click on a pin, most of them will take you to a specific link. This way, you will be able to drive traffic to your website through Pinterest.

How Pinterest Works in 2024

Now that you know what Pinterest is, let’s go forward and familiarize yourself with how Pinterest operates. At first, Pinterest seems different from other social platforms, but you will master pinning once you know the terminology and all of the features.

Pinterest features

Next, let’s review all of the posting formats available on this platform to share content and engage with your audience.

⚡️Pinterest Pins

A Pin is a visual representation of a product, guide, or infographic. A Pin can include three elements:

  • An image
  • A video
  • A link
  • A product tag
  • A description

If you post a pin that contains a website link, when users click on your pin they can navigate to your site. Users can also click the Save button to save pins individually or add them to a board.

⚡️ Boards

A board includes several Pins, usually organized by topic. Many create “mood” boards of products, travel, food, lifestyle, etc.

➡️ You can have individual or group boards, where you can save Pins from other people.

Boards are public, so when someone checks your profile, they will have access to all your boards and Pins.

➡️ You can create secret boards that will only be visible to you.

⚡️ Engaging on the platform

Once you enter the app, you will have a Home feed page that features pins related to your interests and content you have already pinned or added to a board.

You also have the option to share pins via a private message in the app or externally with a link. You can also like a pin, leave a comment (if the creator has turned on this feature), and view similar items below the pin.

In the app, you will see an icon message in the bottom menu. Here you can view any updates and private messages.

⚡️ Searching on Pinterest

This network has an extensive search engine that helps you find what you’re looking for. Here you will find ideas for you, based on your previous searches and pin saves. Plus, the network will share ideas for trending topics on the app.

If you’re looking to boost your Pinterest SEO or have yet to incorporate it into your strategy, follow this guide below:

How to Create a Pinterest Account 

Now you know the main concepts you need to know, let’s create a Pinterest account. To create a new account, register either through the website or app for smartphones. Let’s start with the tutorial!

➡️ You have other options such as registering through Facebook or with your Gmail account.

When you register, you will have the option to link your Pinterest account to other social networks: Twitter, Facebook, and Yahoo. It will help you to find friends or acquaintances on Pinterest.

Edit your profile

Once you are registered, the next step will be to create and edit your profile to stand out from others.

➡️ Choose a username and an image for your profile.

You can add all the details you want in the section about you.

If you use the same username and photo on Pinterest that you do with other social platforms, people who already know you will be able to find you more easily.

Business Profile 

By creating a Pinterest business account, you can access advanced features such as Pinterest Analytics, and create ad campaigns. With this, you will be able to track the evolution of your social media strategy.

You can verify your account to build trust amongst users, to do so you must add your website to your Pinterest profile.

To create a business account, follow the next steps:

  1. Go to
  2. Insert your email account, password, and company name. Select the type of business.
  3. Click Create account and that’s it!

On the other hand, if you want to convert a personal profile into a business account, you must:

  1. Log in to your account
  2. Access
  3. Fill out your business name, website, and business type.
  4. Click Create an account.

Do you want to know more about Pinterest for business? 

▶️ Pinterest for Businesses ◀️

Add Pinterest to your website 

You can connect your website by updating the mega tag or uploading an HTML file to your website code.


Add a meta tag to your site

Sign in to your Pinterest account from your desktop and click on the three dots to open the menu.

➡️ Connect your website

Open settings add the URL of your site and click Claim website.

➡️ Add the HTML tag to your website’s <head>

Select and copy the HTML tag and click next

  • Go to index.html in your website and add the tag in the <head> section before <body>.

➡️ Return to Pinterest and click submit

Pinterest will check the meta tag automatically and connect your website to your Pinterest account.


Upload an HTML to your website

  • Log into Pinterest from your web browser and click the three dots to open the menu, select settings, and follow these steps:

➡️ In the “Claim website” section, enter your website URL then click Claim

➡️ Select “Upload HTML file”, then click Download and then click Next

➡️ Upload the HTML file to your web server at the root folder. If you upload to a subfolder we won’t be able to access that file.

➡️ Go back to Pinterest and click

How to Find Content and Friends 

To find friends on Pinterest, tap the menu and select the option to search for friends.

If your Pinterest account is connected to Twitter or Facebook, you will see all the contacts you already have on these networks and who also have Pinterest accounts.

If you want to follow friends, simply click on their profile photo.

➡️ You can send invitations to your contacts by emailing them.

➡️ Also, you can find contacts through your Gmail and Yahoo accounts.

Pinterest Ads

After creating a Pinterest business account, you can publish ads. You can configure up to 10 ad accounts to your business account to accept different currencies and payment methods and being able to improve the organization of your ads.

Set up an ad account 

To configure your Pinterest ad account follow the next steps:

  1. From Pinterest, click Ads in the top left corner.
  2. Select overview.
  3. Click the arrow next to your name.
  4. Insert a name for the account you are about to configure and select a country.
  5. Click Set up billing and add the payment information for your new ad account.

How To Do Pinterest Keyword Research

Keyword research on Pinterest is quite easy, all you have to do is:

  1. Enter your specific keyword into the search bar.
  2. Pinterest will then show you options including search volume.
  3. Save the ideas by clicking the + button and all your ideas will be saved into a list.
  4. When you’ve gathered all your ideas, you can copy the list and save it into a document for you to reference whenever need be.

Now it’s your time to start pinning and applying all that you learn from this Pinterest tutorial. Once you set up an account and you are familiar with its design and terminology, we recommend you go to the next level.

That’s all we have for our Pinterest guide! What do you think about the world of Pinterest?

Let us know in the comments! 👇🏻

Sara Martín Sara Martín , 16 February 2024

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