Metricool Launches MetriLAB AI, Unlocking the Full Power of AI-Driven Social Media Management
Metricool becomes one of the first social media management platforms to implement Claude’s MCP protocol, enabling users to automate insights, streamline content planning, and save hours of manual work
MADRID, ES, June 26, 2025— Metricool, a global social media management platform, today announced the launch of MetriLAB AI, a new feature powered by Model Context Protocol (MCP) that seamlessly connects Metricool with Claude AI. This integration transforms how social media managers, marketers, and creators plan, analyze, and execute by bringing AI-driven automation and insights directly into their daily workflows.
Metricool is among the first platforms to adopt Claude’s MCP (Model Context Protocol), an open protocol that enables large language models (LLMs) to securely access external tools and data sources—connecting Claude directly to Metricool’s platform, datasets and workflows. Previously, advanced social media analysis involved juggling custom dashboards, spreadsheets, and manual reports. MetriLAB AI eliminates those bottlenecks and delivers faster insights with less effort. Users can now prompt Claude within Metricool’s interface to access real-time data, automate reporting tasks, and surface strategic insights.
“With MetriLAB AI, we’re redefining how social media managers and marketers interact with their data,” said Juan Pablo Tejela, CEO and co-founder of Metricool. “By embedding MCP into Metricool, we’re making workflows faster and giving social media managers and marketers a smarter, more strategic command center for everything they do.”
Metricool’s integration with Claude’s MCP sets a new standard for interoperability between AI models and SaaS platforms.MCP, which acts as a “USB-C for AI,” enables secure, seamless compatibility across multiple LLMs and platforms. With a simple prompt, Metricool users can:
- Benchmark competitors without downloading data
- Analyze campaign performance across platforms and content types
- Plan and translate posts across multiple languages and accounts
- Review scheduled content across brands in one click
- Extract insights from year-over-year growth reports
MetriLAB AI is now available to Metricool Advanced users with a Claude Pro subscription. The initial rollout includes support for a select set of Metricool actions through MCP, which already unlocks powerful workflows for content planning, campaign analysis, and competitive benchmarking. Broader integration across the Metricool platform will roll out throughout the year, with support for additional models like ChatGPT planned for future premium updates.
To learn more about MetriLAB AI and register for Metricool’s webinar showcasing the feature’s AI capabilities and practical use cases, visit https://metricool.com/future-social-media/.
About Metricool
Metricool is a global social media and online ad management platform that serves more than 2 million professionals, agencies, and brands in the United States, United Kingdom, Canada, Australia, Spain, France, Germany, and Latin America. They help social media managers simplify tasks, automate processes, and unify tools to plan and execute successful campaigns. Metricool is a trusted partner of global brands including Louis Vuitton, David Guetta, Adidas, H&M, Costco, etc. To learn more, visit metricool.com.
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