Product Updates – October 2025
Share a URL to connect social media accounts to a brand
If you manage multiple client brands, this is going to make your life much easier. It lets your clients connect their social media accounts to a Metricool brand via a link. No registration required.
No more asking for passwords or account info; now you can start collaborating with them much faster.
This feature is available on the Advanced plans.
New permission: Summarized analytics
We’ve added a new permission for roles: Summarized analytics.
Before, there was only one analytics permission that gave full access to all networks’ analytics.
With this new permission, you can limit what a user with this role sees to a general summary of analytics across all connected networks, displayed with timelines, basic numeric metrics, and pie charts.
This feature is available on the Advanced plans.
Button to refresh YouTube playlists
Last month, we launched a new feature that lets you add scheduled YouTube videos directly to a playlist.
But there was a problem: newly created playlists didn’t appear immediately, now that’s fixed 🥳. We’ve added a button to update your playlists instantly.
Schedule posts with AI
Okay, you’ve created your post, but now you need to schedule it 😩. Get ready, because you’re going to love this: we launched AI scheduling.
With this new feature, you can post the same content across multiple brands at once, set a posting frequency, and even adjust scheduling based on each brand’s time zone. All with a single prompt.
This opens a huge range of possibilities for posting, reducing the time you need to schedule content. Plus, it allows you to create recurring posts or evergreen content. Basically, this is huge news, Metricooler 😎.
This feature is available on the Advanced plans.
What features would you like to see us add next? Remember that you can always send your feedback, we really read it all, and use it to decide our next steps!