How to Set Up a Metricool Account

Getting started with Metricool is simple, whether you’re managing your first social profile or juggling multiple brands. With the free plan always available, you can start planning, publishing, and analyzing your content right away.

This guide walks you through everything you need to get started: creating your account, connecting your social profiles, setting up your brands, and exploring the additional tools that make managing social media easier and more efficient. By the end, you’ll have a workflow that saves time and keeps your content organized across all your channels.

What Is Metricool?

Metricool is a tool that brings all your social media, website, and ad management into one place. It’s made for creators, freelancers, brands, and agencies who want to save time, stay organized, and make decisions based on real data.

With Metricool, you can schedule posts across multiple platforms, track how your content is performing, manage ads on Facebook, Google, or TikTok, keep an eye on competitors, and create reports to share with your team or clients. Everything is organized in a simple, easy-to-use dashboard that keeps your workflow smooth.

By connecting your social accounts, website, and ad platforms, you get a clear view of your online activity. You can plan content ahead, monitor results in real time, and even use AI tools to help with captions or generate post ideas. Whether you’re handling one account or multiple brands, Metricool makes it easier to stay consistent, grow your audience, and manage everything from a single place.

How to Register for Metricool

The first step to managing your social media strategy is to create your Metricool account. You can sign up using your email address, Google account, or Facebook account. Registration is free, and the free plan is available forever, so you can start using Metricool without entering any payment details.

If you need more advanced features later on, you can upgrade to one of Metricool’s premium plans. These are perfect if you manage multiple brands, need more social connections, want deeper analytics history, or need access to advanced tools like custom reports, SmartLinks, or integrations.

Once you register, Metricool will guide you to activate your account through a confirmation email. After that, you’ll have access to your dashboard and can start setting everything up.

Setting Up Your Metricool Account

Once registered and activated, take a moment to set up your account properly. 

Metricool is organized around brands, and this is one of the most important concepts to understand when setting up your account. A brand is the workspace where you manage your social connections, analytics, planning, inbox, ads, and settings.

• If you manage a single business, one brand is enough.
• For multiple clients, social profiles, or projects, create more brands if your plan allows it.

Inside the main menu, you’ll find core areas of Metricool:

• Analytics: Track engagement and performance.
• Inbox: Manage messages and comments in one place.
• Planning: Schedule and organize posts.
• SmartLinks: Create link-in-bio pages.
• Ads: Connect and manage paid campaigns.

The account and settings area is also where you can manage subscriptions, invoices, and language preferences.

How to Connect Socials to Metricool

Connecting your social accounts is one of the most important steps. Metricool uses these connections to schedule content, collect analytics, and manage messages.

Here’s how to do it:

1. Go to the Connections dashboard.
2. Link your social profiles, ad accounts, and website under your brand.

Metricool supports a wide range of connections, including:

• Facebook Pages & Instagram accounts
• Threads, X, Bluesky, LinkedIn, Pinterest, TikTok
• YouTube, Twitch, Google Business Profile
• Meta Ads, Google Ads, TikTok Ads

Keep in mind:

• Each brand can only have one account per platform.
• Some connections are only available on premium plans.
• You’ll need to accept all permissions during the connection process.
• If you manage multiple accounts of the same type, you may need additional brands.
• For Instagram, full functionality often requires linking through Facebook, though some features allow direct login.

First Steps: Plan and Schedule Your First Posts with Metricool

After connecting your accounts, the next step is to create your first scheduled post. The Planning section is where you draft, organize, schedule, and publish content.

Tips for scheduling your first posts:

• Choose the correct brand.
• Select the right social network.
• Check formatting and media requirements for each platform.
• Preview the post before publishing.
• Review best times to post for reach and engagement.

Start small. One or two scheduled posts are enough to get familiar with the workflow before building a larger content calendar.

Additional Metricool Setups

Once your account is ready and your social profiles are connected, you can explore extra features that make your workflow smoother.

These setups are optional but can save time, help you stay organized, and give you a more complete view of your social media efforts.

Inbox

Your Metricool Inbox is where all your messages, comments, and interactions from connected social networks come together in one place. This makes it easier to stay on top of conversations without switching between platforms.

For solo creators, Inbox keeps engagement organized so you can respond quickly to followers. For teams, it becomes a central hub where each person knows what neds attention. You can even filter messages by account, type, or status to make managing high volumes of comments and messages much more manageable.

SmartLinks

SmartLinks lets you create a single link that holds multiple destinations. It’s perfect for your Instagram, TikTok, or any profile where you want to guide followers to different content.

You can use SmartLinks to highlight:

• Your website or blog posts
• Lead magnets or free resources
• Product pages or online shop collections
• Landing pages for campaigns or events

SmartLinks are especially helpful if you want to track clicks and see which links are performing best. You can even update your links anytime without changing the link in your bio.

Team Roles and Permissions

If you have multiple team members or work for clients, you can assign roles and permissions to keep work organized. Roles let you control who can post, schedule, access analytics, or generate reports.

For example, in a small team, one person can focus on content creation while another handles analytics or reporting. 

It’s also great for client accounts, allowing clients to review or approve posts without giving full access to your dashboards. Permissions prevent mistakes and make collaboration smoother, especially if multiple brands or accounts are involved.

Competitor Analysis

Seeing what your competitors are doing can give you a real advantage. With Metricool, you can check public metrics from other accounts and compare them with your own.

• Available networks:
  • Free & Premium: Facebook, Instagram*, Bluesky, Twitch
  • Premium only: YouTube, X (add-on required)
• Tips:
  • Add your own account to compare yourself against competitors.
  • Free plan: Up to 5 competitors per network (2 on YouTube).
  • Premium plan: Up to 100 per network (10 on YouTube).

Instagram requires linking through Facebook, and only business accounts can be added.

How to connect competitors:

1. Go to Analytics > Competitors
2. Click “Add”
3. Follow the prompts for each network

Ads

Metricool allows you to connect advertising accounts, including Meta Ads, Google Ads, and TikTok Ads. Once linked, you can manage paid campaigns alongside organic content.

This gives you a complete view of performance in one dashboard. You can track impressions, engagement, and conversions for both paid and organic activity. It is especially useful for agencies or brands running campaigns across multiple networks.

Automatic Reporting & Templates

If you regularly share performance updates, Metricool’s reporting tools save time. Premium plans let you generate reports automatically and use templates for recurring client or internal reporting.

Reports can include metrics like reach, engagement, growth, and ad performance. You can schedule reports to be sent weekly, monthly, or whenever you need them, keeping your workflow consistent and professional.

Autolists

Autolists let you schedule posts that repeat automatically. Once set up, your content can stay active without needing daily attention.

You simply pick your posts, choose when they should go live, and Metricool handles the rest. It’s perfect for recycling evergreen content or keeping social accounts active while you focus on creating new material.

CSV Bulk Scheduling

Have a bunch of posts ready? Upload them all at once with a CSV file and Metricool will schedule them according to the times you choose. 

This is great for planning weeks of content in one go and is a huge time saver when managing multiple accounts or campaigns. You can even include images, links, or emojis in your CSV, so everything is ready to post exactly as you want it.

Metricool App

The Metricool app keeps you connected when you are away from your desk. You can check updates, schedule content, track analytics, and respond to messages from your mobile device.

For social media managers on the go, the app is a lifesaver. It ensures you can stay on top of trends, monitor posts, and react quickly to interactions no matter where you are.

Download the Metricool App:
💡 Metricool App for Google Play
💡 Metricool App for iOS

Metricool Chrome Extension

The Chrome Extension helps you work faster when gathering content, managing links, or interacting with Metricool from your browser. You can save ideas, links, and text directly to Metricool without switching tabs, making it easier to plan and schedule posts as you browse.

How to install:

1. Open Chrome and go to Extensions.
2. Search for Metricool.
3. Click Add to Chrome.

How to use:

• Click the extension icon when you see content to share. Metricool will open with the link ready to schedule.
• Highlight text, right-click, and select Share with Metricool. The content will appear in your scheduler.
• From mobile, you can share content from web pages, Instagram posts, or tweets by selecting Share.

Start Setting Up Your Metricool Account

Getting your Metricool account ready is all about creating a workflow that actually works for you. From signing up and connecting your social profiles to organizing your brands, scheduling posts, and exploring extra features, each step helps you save time and stay organized.

Whether you’re managing one account, multiple brands, or client projects, Metricool gives you a central place to plan, publish, and track your content. Start small to get comfortable with the basics, then explore additional features to make your workflow even smoother.

With everything set up, you can focus on creating content, engaging your audience, and measuring performance without juggling multiple platforms. Metricool turns social media management from a stressful task into a simple, structured process, giving you more time to grow your brand and connect with your community.