50 Social Media Statistics for Marketers in 2024

11 April 2024

In 2024, social media continues to dominate the digital landscape, with billions of active users worldwide. Here are 50 interesting social media statistics that every digital marketer should know to create and inform their digital marketing strategy:

2024 Social Media Statistics

  1. There are now 5.04 billion people around the world that use social media in 2024. That’s 62.3% of the global population. 

2. Over 84% of US adults use social media.

3. The average social media user spends 2 hours 23 minutes per day across social media platforms and visits an average of 6.7 different platforms each month. 

4. 35.8% of the average internet user’s online activity is spent on social media.

5. Four social media platforms now claim over 1 billion active global monthly users: Facebook (3.049 billion), YouTube (2.491 billion), Instagram (2 billion), and TikTok (1.562 billion). 

6. Mobile phones account for 58% of web traffic, and 96.5% of global internet users go online with their mobile phones at least once per day. 

7. 56.1% of internet users aged 16 to 64 buy something online every week. 

8. The total amount of money spent online on consumer goods reached $3.15 trillion in 2023. 

9. The average global online shopper spends more than $1,000/year on e-commerce.

10. Global social media advertising spending is expected to reach $219.8 billion in 2024.

Facebook Statistics

11. 2.1 billion people use Facebook every day.

12. Facebook is the third most visited website in the world, after Google and YouTube. 

13. Men aged 25-34 account for the largest share of Facebook users at 18.3%.   

14. Facebook users spend an average of 34 minutes per day on the platform. 

15. Facebook ads for lead gen campaigns have an average 2.50% click-through rate.

Instagram Statistics

16. The average US adult spends just over 33 minutes per day on Instagram. 

17. Most Instagram users are between the ages of 18 and 24.

18. The majority of internet users say Instagram is their favorite social media platform.

19. The best time to post on Instagram is 8 pm, regardless of the day, across all time zones.

20. Instagram Reels have an average engagement rate of 1.23%, while carousels and images have an average engagement rate of 1.02% and 0.72% respectively.

YouTube Statistics

21. Paid traffic accounts for approximately 21.6 million visits to YouTube each month. 

22. Over 70% of YouTube views are on mobile devices. 

23. Paid YouTube mobile advertising is 84% more likely to receive viewers’ attention than TV advertising.

24. 70% of people have bought something from a brand after seeing the product on YouTube.

25. Ads on YouTube received 57% more view time than other digital platforms.

LinkedIn Statistics

26. 57% of LinkedIn’s traffic comes from mobile devices.

27. Between 2022 and 2023 LinkedIn usage among US Boomers grew 85%, from 11% to 20%.

28. Posts with between 1-3 hashtags receive the highest engagement compared to no hashtags or 4+. 

29. 51.6% of LinkedIn’s users are between the ages of 25-34. 

30. 40% of LinkedIn users organically engage with at least one Page every week.

TikTok Statistics

31. TikTok has a potential ad reach of 1.218 billion users

32. Social media users spend more time on TikTok than any other social media platform, nearly 54 minutes per day. 

33. Business accounts on TikTok increased 166% from 2023 to 2024. 

34. 37.3% of TikTok users are between 18 and 24. 

35. 43% of Gen Z ages 18-26 start their online product search on TikTok, compared to 19% of total US adults. 

Pinterest Statistics

36. Pinterest users save more than 1.5 billion Pins per week, across more than 10 million boards.

37. 30% of luxury shoppers on Pinterest earn more than $100,000/year. 

38. Overall Pinterest engagement has increased 32% from 2022 to 2023. 

39. 97% of top searches on Pinterest are non-branded. 

40. Pinterest users are likely to spend 80% more money than shoppers on other platforms, with a 40% larger basket size.

Twitch Statistics

41. Twitch has an average of 30 million daily active users

42. The average concurrent number of Twitch viewers in 2024 is 2.51 million. 

43. The average number of monthly streamers is over 7.30 million.

44. 69% of Twitch users are between the ages of 20 and 39

45. In May 2022 just 0.3% of Boomers used Twitch. Today, that percentage is closer to 3%. 

X (Twitter) Statistics

46. An average of 360,000 posts are sent per minute on X. 

47. 63% of X users are between the ages of 35 and 65.

48. 80% of X users access the platform through mobile devices.

49. The number of global Twitter users decreased by 18.2 million between 2023 and 2024.

50. The US accounts for the majority of X accounts with 105.42 million users, followed by Japan with 73.4 million users.

Gretchen Oestreicher Gretchen Oestreicher , 11 April 2024

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