Threads API Development
For a while, many of us lost hope in Threads. However, it seems that this network is surging back into the conversation. With improvements to Thread’s search function, the ability to edit your posts after they are published, a “For You” feed, and other feature releases, it seems this network is finally being taken seriously. So much so that Meta is working on the Threads API.
Post by @0xjesselView on Threads
What is the Threads API?
API stands for Application Programming Interface and refers to how two applications interact with each other through a variety of protocols, requests, and responses. In social media, this works so the server (social media network) will receive a request from the external application (yes, like Metricool).
Just as most other social media networks allow third-party tools to schedule and auto-publish content, Threads is working on expanding its API to allow third-party access.
Adam Mosseri has announced that they are already building this write API, however, when the launch date is yet to be released.
Post by @mosseriView on Threads
What Would A Threads API Mean?
First and foremost, a Threads API would be great news for scheduling tools, social media managers, and agencies that are looking to auto-publish content on the network, and even post to multiple social media platforms at once.
At Metricool, means access to Threads analytics, viewing top-performing content on the app, and even the possibility of adding Threads data into monthly social media reports to share with clients or colleagues.
While we still are in the dark about how this launch is going to roll out, we can assume that this will become a reality.
Mosseri has expressed concern that a Threads API could result in a flood of publishers’ content, rather than a space for content creators to share their work. However, this could also allow developers to create new apps and integrations with Threads.
Threads Integration with Metricool
Metricool now offers Threads integration! Create and schedule your Threads, analyze your account and post metrics, and keep all your social media in one easy-to-use dashboard.
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