TikTok Rolls Out AI Trend Insights in Creator Tools
TikTok is giving its creators a fresh dose of (AI-powered) inspiration. Inside the TikTok creator analytics tab, you’ll now find trending topics, popular search terms, and even demographic data; all based on the content you already post. These new TikTok creator insights can be your backup plan if you run out of content ideas.
What Does This Update Mean for Creators?
First spotted by Yasser Massoud, this update brings AI-driven insights into what’s trending for your niche. If you’ve ever struggled with creator’s block, use it as your cheat sheet to find topics your audience is most likely to vibe with.
The update also comes with a new “Create” button right below the analytics insights, so you can jump straight into posting about a related topic whenever inspiration hits.
Sounds familiar? YouTube and Meta have dropped similar AI-powered inspiration tools. But don’t forget: while these features are super useful, they’re just a spark. It’s your unique voice and style that make your content stand out.
How to Make the Most of This Update in Your Content Creation
TikTok is being used more and more as a search engine (while we still love them, it’s not just about TikTok dances anymore). Gen Z especially won’t hesitate to search for anything on TikTok instead of Google or other platforms. Latest research shows that 1 in 5 US-Americans now regularly get news on TikTok.
This means your content should be optimized for SEO too; or you risk staying invisible to the very audience that would love your videos. Not sure where to start? We’ve put together a full guide on TikTok SEO to help you get there:
TikTok’s Creator Search Insights tool is also worth checking out. It works hand in hand with this update, helping you discover what people are searching for, and how your content measures up.
TikTok Analytics with Metricool
TikTok’s native tools are a good start for spotting trends and analyzing your performance. But if you’re managing multiple platforms for clients or your own brand, it’s worth leveling up with Metricool.
Here’s what you get in one dashboard:
- Analytics across 11 social media platforms, all in one place.
- A unified inbox to respond to every message and comment without switching tabs.
- A smart content calendar to plan and schedule your posts weeks (or even months) ahead.
- An AI writing assistant to help adapt your content to each platform.
- And plenty more to help you grow.
👉 Ready to see it in action? Test Metricool for free and start scaling your TikTok and social media presence today. 😉
