TikTok LIVE Subscriptions

07 March 2024

With TikTok being one of the leading social media networks worldwide, the network continues to create programs and features that help support content creator’s efforts and facilitate engagements with their audiences. 

There are already a variety of ways that users can monetize their content on TikTok, including a program similar to LIVE subscriptions, called TikTok Series.

What is a LIVE Subscription on TikTok? 

TikTok Live launched in 2021, where users with more than 1,000 users could create live broadcasts directly from the network. 

Since then, live videos have been a massive hit on TikTok, not just for content creators, but also for users who continue to consume this kind of content. According to a 2022 study, one in five live-streaming users watch TikTok LIVE, and 62% of that group watch it every day. 

Therefore, the network has created a premium service for this kind of content, allowing content creators and subscribers to connect more authentically and personally.

How Do TikTok LIVE Subscriptions Work?

LIVE subscriptions are exclusive to live videos, providing benefits for creators and subscribers. While creators can earn money through their videos, subscribers can access exclusive content and even receive a badge. 

This badge will appear next to a subscriber’s TikTok handle during the creator’s live stream. Also, the network will upgrade the badge if you continue to support these creators. 

Subscribers also have access to exclusive stickers called emotes. These are personalized by creators that subscribers can use in the chat. When a creator goes LIVE, they can turn on subscriber-only chats, which allows only subscribers to comment. Plus, subscribers receive subscriber-only videos and lives. 

Who Can Access TikTok LIVE Subscriptions? 

Now, if you are a content creator you may be wondering how you can access this feature. Before starting, there are a few requirements that creators need to meet to unlock this: 

  • Be at least 18 years old.
  • Have a minimum of 1,000 followers.
  • Have LIVE access and have conducted a live for at least 30 minutes in the last 28 days. 

How to Subscribe to a Creator on TikTok

To become a subscriber to your favorite creator, usually, you can subscribe directly from a creator’s account by clicking on LIVE Subscription, which takes you directly to the creator’s subscription page. 

At the bottom of this page, you will see a Subscribe button. Fill in the on-screen prompts, and then choose between a one-month subscription or an auto-renewal plan. 

Alternatively, you can subscribe to a creator directly through their live video. To do this, find the star icon that will appear in the bottom-left corner of the creator’s live video. Then, select the Subscribe button and follow the on-screen steps. 

How to Cancel a TikTok LIVE Subscription

If you want to cancel a TikTok LIVE subscription, first head to your profile and then to Settings and Privacy, then LIVE, and then here you will see both active and expired LIVE Subscriptions.

To cancel a LIVE subscription, you can do this by heading to the App Store from your device. Click on your profile picture in the right-hand corner, and then click on Subscriptions. If you have any active subscriptions, you can cancel them here. 

If you have an iPhone, another way to do this is to head to your phone Settings. Click on your Apple ID at the top of the page, and then find the Subscriptions tab. Here your active subscriptions will appear, and you can manage subscriptions here.

How Much Do LIVE Subscriptions Cost?

As of now, there is no universal price, however, it is said that the prices will be similar to Twitch, starting at $4.99 a month and going up to $24.99. The revenue sharing will also be similar to that of Twitch. 

TikTok Live Subscription Updates

As TikTok Live subscriptions become more popular, TikTok has made a new update. As part of their efforts to build more diversified creator monetization opportunities to support our creators, they introduced the addition of a new LIVE Subscription perk they call “Subscriber-Only Videos”.

Subscriber-only videos are exclusive videos that only subscribers can view. The new perk encourages interactions beyond the LIVE room, allowing subscribers to like, comment, and reply to one another. This was to help creators foster even more meaningful and authentic connections with their community.

This is the TikTok LIVE Subscription feature, and how users can subscribe to their favorite creators. To learn more ways to monetize your TikTok account, follow the guide below!

Anniston Ward Anniston Ward , 07 March 2024

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