25 TikTok Statistics in 2026 for Social Media Marketing

TikTok is a rapidly growing social media platform, with nearly 2 billion monthly active users worldwide. Its massive user base is a key piece for brands looking to connect with their target audience, particularly Gen Z and younger millennials. Below, we explore 25 interesting TikTok statistics that social media managers should know in 2026. We cover various aspects, including user demographics and habits, marketing, and advertising stats and trends. With these TikTok statistics, you can ensure your brand’s TikTok marketing strategy is reaching its full potential audience.

Key TikTok Statistics 2026

1. TikTok has over 1.9 billion global users.¹

2. TikTok is the world’s 5th most used social media platform.²

3. TikTok was the first non-game, non-Facebook (Meta) app to reach 3 billion downloads.³ 

4. 44% of accounts under 100K followers grew between 2025 and 2026.⁴

TikTok Demographic Statistics

5. People aged 25-34 make up roughly 29% of TikTok users.⁵ 

6. The top TikTok markets are Indonesia, with 180.1 million users, the United States, with 153.12 million, and Brazil, which has the third largest market.⁶ 

7. Gen Z still drives TikTok culture as 72% of Gen Z users have a TikTok account.⁷ 

8. In the U.S, there are more female users (61%) than male users. ⁸

TikTok Usage Statistics

9. Roughly 67% of Gen Z users use TikTok as a search engine. ⁹

10. Users open the app 10 to 18 times per day on average. ¹⁰

11. 42% of Gen Z users turn to TikTok for product discovery. ¹¹

12. TikTok ranks 5th by monthly active users but 2nd globally by total daily time spent per user. This is higher than any other social network.¹²

13.  80% more content is being published compared to the previous year. ¹³

14. +72% videos and +140% image/carousels are being published on TikTok by Metricool users.¹⁴

15. Users spend 53% more time on TikTok than on Instagram, and more than double the time spent on YouTube. ¹⁵

16. In 2019, users averaged just 27 minutes on the app. By 2026, that had grown to 1 hour 40 minutes. ¹⁶

17. TikTok has a 64.4% daily open rate, second only to WhatsApp (84.1%) ¹⁷

18. 67% of users prefer brand content that incorporates trending music. ¹⁸

19. According to Statista, TikTok users are uploading 16,000 videos to the platform every minute.

TikTok Marketing Statistics

20. TikTok’s engagement rate is nearly 5x Instagram’s and over 37x Facebook’s. ¹⁹

21. TikTok has 93% more interactions than Instagram Reels ²⁰

22. The TikTok For You Page drives 7 out of every 10 views on a post, and it’s the only traffic source that has remained stable year over year²¹

23. Roughly 31% of marketers include TikTok in their influencer marketing plans/campaigns. That is more than any other social platform. ²²

24. Average campaign ROI on TikTok is about $6.50 per dollar spent. Top U.S. marketers can end up achieving up to 14:1 ROI on the platform. ²³

25. TikTok Shop’s live shopping conversion rate is 7.4%. That’s more than 3x traditional eCommerce. TikTok shop has an average order value of $58. ²⁴

These insights are just the beginning. To dive deeper into the latest TikTok trends, benchmarks, and performance data, download Metricool’s TikTok Study and get access to the complete findings!

1. https://www.statista.com/forecasts/1142687/tiktok-users-worldwide ↩︎
2. https://www.demandsage.com/tiktok-user-statistics/#:~:text=TikTok%20has%20been%20downloaded%20over%204.7%20billion%20times%20to%20date. ↩︎
3. https://sensortower.com/blog/tiktok-downloads-3-billion ↩︎
4. https://metricool.com/tiktok-study/ ↩︎
5. https://autofaceless.ai/blog/tiktok-statistics-2026. ↩︎
6. https://tikadsuite.com/blog/tiktok-user-demographics/ ↩︎
7. https://tikadsuite.com/blog/tiktok-user-demographics/ ↩︎
8. https://tikadsuite.com/blog/tiktok-user-demographics/ ↩︎
9. https://www.digitalapplied.com/blog/tiktok-statistics-2026-marketing-data-points ↩︎
10. https://resourcera.com/data/social/time-spent-on-tiktok/ ↩︎
11. https://www.growthnavigate.com/tiktok-statistics ↩︎
12. https://tikadsuite.com/blog/tiktok-user-demographics/ ↩︎
13. Metricool TikTok Study ↩︎
14. https://metricool.com/tiktok-study/ ↩︎
15. https://www.blankspaces.app/blog/tiktok-screen-time-statistics ↩︎
16. https://resourcera.com/data/social/time-spent-on-tiktok/ ↩︎
17. https://www.bizreport.com/research/tiktok-statistics ↩︎
18. https://thefrankagency.com/blog/tiktok-statistics-and-trends/ ↩︎
19. https://www.stackmatix.com/blog/tiktok-advertising-statistics-2026 ↩︎
20. Metricool TikTok Study ↩︎
21. https://metricool.com/tiktok-study/ ↩︎
22. https://influencermarketinghub.com/influencer-marketing-benchmark-report/ ↩︎
23. https://affninja.com/tiktok-ads-statistics/ ↩︎
24. https://www.digitalapplied.com/blog/tiktok-statistics-2026-marketing-data-points ↩︎