TikTok Text-Based Content 

02 August 2023

TikTok has added text-based content as an expansion of the options of content TikTok offers. Although videos are the most prominent type of content see, we have also started to see photo carousel posts, duets, lives, and now the newest type is text-based. 

This new feature is comparable to the text-only story option on Instagram. On TikTok, you will be able to post a full screen of text where you can add stickers, sounds, and locations, enable comments, and allow duets. You can also alter the background color and type up to 1,000s characters. 

Now that you know the features offered within TikTok’s text-based content, let’s dive into why we would use this option. 

Why Try TikTok Text-Based Content? 

This new feature inspires creativity for all users by encouraging them to post things like stories, poems, recipes, business updates, and so much more written content. 

  • Simplifies content creation 
  • Enhances engagement with stickers, questions, and thoughts for followers to interact with
  • Time management by saving these as drafts and posting them as easy and quick content

How to Post TikTok Text-Based Content

  1. Open up your TikTok app and click the + on the bottom middle of your screen
  2. Choose what you would like to type in your first post by typing in the ‘Type Something’ box 
  3. Now its time to customize your post by choosing a song, sticker, and background color
  4. Now choose whether you want to post on your story or your feed 
  5. And post! 

This new feature definitely has some useful attributes and it may be worth a try! What do you think? What will be your first text-based post?

For more information on TikTok, click the button below to learn about our in-depth 2023 study where we answer TikTok’s biggest questions and so much more: 

sophie sophie , 02 August 2023

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