Hashtags for TikTok: which ones to use

Sara Martín
1 April, 2021

Hashtags are one of the great protagonists of all social networks of the moment.

It is true that some social platforms give it more prominence than others, but it is clear that they facilitate increasing traffic to your content.

TikTok is a social network that has appeared after Instagram and Twitter and is also promoting the use of hashtags, but does TikTok use hashtags the same way as in the rest of social networks?

That’s what we’re here for, to talk about everything related to hashtags on TikTok.

Are you interested?

The importance of hashtags for TikTok

If you are a TikTok expert you will surely know it by now, but hashtags are a very important part of the experience on this social network.

For example, challenges are the most viral content of the moment on TikTok and they are shared with a hashtag so that when someone searches for it, all the people who have made that challenge will appear.

For example: #ImitaElEmoji # TurnAroundChallenge or #LaxedChallenge

Even more, in the TikTok search section there is a hashtag search engine where you can see the number of views they have, that is, you will discover their level of popularity.

Hashtags work the same as on Instagram, they allow you to:

✅ Organize content by categories

✅ Help users find content on a specific topic

✅ Increase the visibility of your content

Hashtags for TikTok: what benefits do they have

Hashtags have many benefits, but the most important is that it allows you to increase your reach on TikTok and also allows that reach to be focused on people who have an interest in the type of content you are publishing.

Let’s see how adding hashtags to your posts benefits you …

Increase your reach

▶️ ️ Using hashtags in your content gives you a huge boost. TikTok randomly shows your content to many users, but thanks to the hashtag it also shows it to all those who are interested in watching videos related to the theme of the hashtag they are looking for.

▶️ ️ Also, if the theme of your video is trending on TikTok, you have the ability to appear on the trending page and have great visibility.

Create a community

It is very common for brands or companies to create their own hashtags. For example, in Metricool we use the hashtag #Metricool or #Metricoolers.

We can create a community around these tags. All those who use those hashtags in their videos will be related to our tool.

Here is an example of a hashtag that the Levi´s brand has created and has gone viral:

Everyone who uses that hashtag in some way belongs to the Levi’s community.

and join them! 

Thanks to hashtags we can know what is trending, what people like right now and be able to take advantage of it to generate content.

For example: TikTok has long been trending the hashtag #LearningWithTikTok. And there are many companies that have taken advantage of this trend to launch TikTok and be able to teach about their sector: pharmacy, marketing, psychology … And thus gain visibility and reach.

Most used TikTok hashtags

Still I want to give you some advice:

Using the most used hashtags or the hashtags with the most views will not guarantee increasing reach or visibility.

However, using hashtags with fewer views but more specific in terms of your content will help you increase the visibility of those people who are really interested in your content.

Before finishing the article I want to make one last recommendation. Do you want to grow on TikTok and improve your strategy?

Sara Martín


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