TikTok Algorithm: How it works

14 January, 2021
Table of Contents How TikTok algorithm worksHow to customize your own For You page#1. Choose the categories that you like the most#2. Customize with your actionsTips to gain visibility with the TikTok algorithm TikTok has become one of the most used social networks of the moment. Thousands of users spend hours on TikTok and the […]

TikTok has become one of the most used social networks of the moment. Thousands of users spend hours on TikTok and the vast majority ask themselves more than once… How to get more visibility on this social network?

Well, as you already know, there is nothing magical to get visibility and followers on this social network, but knowing how its algorithm works will help you achieve your goals.

So if you want to know everything about the TikTok algorithm, stay, I’ll tell you everything about it  in a moment … Keep reading.

How TikTok algorithm works

When TikTok started to be more popular and became a social mediaboom, there was complete silence about how the social network classified content.

In fact, all those who succeeded with their content offered advice and theories on how to achieve success on TikTok, but it was all guesswork.

Later, TikTok decided to make public the content rating they use for the For You section. Explaining which aspects it gives importance to in order of priority:

User Interaction

Like most users, TikTok algorithm looks for user interaction and therefore, it shows users posts to interact with.

That’s why if you have often interacted with an specific account and have seen all its videos, it is more likely that the content from that account will appear in the ForYou section more frequently.

The ranking indicator most important to TikTok is video completion. This means that if users watch a video in its entirety, this video is more likely to have more visibility.

This gives you a hint, doesn’t it? If you make videos that keep the audience’s attention until the end, it is a key point to have more visibility since it will appear on the For You page

Video information

By this, we refer to details such as video description, sounds, or hashtags.

Has it ever happened to you that after seeing or looking for a challenge, it keeps appearing in the recommendation section?

Account or device settings

Data such as the location of users, language preference and even the type of device also influence. But being the last on the list is what TikTok gives the least importance to classify content.

These are the three reasons that influence the For You page of each user, that is, this page is shown differently according to their preferences and taste.

How to customize your own For You page

As you have seen, the For You page is not random, you can customize a large part of the videos that come to you.

#1. Choose the categories that you like the most

Once you have created your TikTok account, the social network itself will ask you what your interests are. With this selection of favorite topics for you, TikTok will try to show you what you have selected.

#2. Customize with your actions

The TikTok algorithm learns from every action you take within the app.

Therefore, the interactions you have, the videos you watch until the end and the ones you share will define how the For You page of your account will be formed.

It is true that your feed will not only be influenced by that, because other types of content will also appear, but most of it will.

Tips to gain visibility with the TikTok algorithm

⭐️ Create short videos

On TikTok you can create videos from 15 to 60 seconds. If you adapt to short videos of only 15 seconds, your audience is more likely to see the videos all at once and until the end.

⭐️ Create content that engages from the start

Work on the beginning of your video, the first seconds are crucial. In this way, you will engage the viewers from the start and encourage them to finish the video.

⭐️ Use attractive video titles

The video title is the first thing users see when they land on your content. The few words that you can use are essential to grab the attention of users in seconds.

⭐️ Use the right hashtags 

Hashtags are very important to get visibility and above all to be seen by the public that is interesting to you.

You can also use trendy hashtags, such as challenges or trends.

⭐️ Join the trends or challenges

Like hashtags, sounds help gain visibility and increase popularity on TikTok.

As I have explained before, the algorithm can give you a boost if you use sounds that are trendy.

Now that you know how the TikTok algorithm works, it is time to get down to work to succeed with your content strategy.

And if you want to know more about the social network of the moment, I leave you an essential article:

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