TikTok Sounds

31 January 2023

When it comes to choosing audio to complement your TikTok videos, we know it’s not always the easiest decision. However, adding these trending audio sounds can help you reach new communities and boost video engagement. 

But, what are these trending audio sounds and how can we access them? Keep reading for information on how to add audio to your videos, how to find the best TikTok songs in 2023, and how these can help boost your account. 

What are TikTok sounds?

TikTok sounds can come from a few different sources, either from TikTok’s in-app library or by uploading your own audio. As with most other platforms, there are copyright issues that users can face. 

However, thankfully, TikTok’s commercial music library provides over 500,000 pre-cleared and royalty-free tracks available for users. Audio that does not come from the TikTok library or has not been paid for breaks copyright law.  Users can also upload original sounds via a third party or record them directly in the app, without running into any copyright issues. 

Now, usage rights also depend on which TikTok account type you have. Business accounts can use any original sounds in their videos, as long as they are pre-cleared commercial audio. If you receive a “This sound isn’t licensed for commercial use” warning, meaning you are using a mainstream song that you don’t have rights to. Personal accounts can use any sounds they want, including those mainstream songs. 

How to add TikTok sounds to your videos 

If you decide to choose from TikTok’s extensive library, here’s how to do so: 

  1. Once inside the TikTok app, open the camera and tap Add Sound.
  2. A new window will pop up, with Sounds or Commercial Sounds, for business accounts. 
  3. Choose the song you want to use and click on the red check mark to add it to your video. 

Adding songs from the Commercial Library is easy and simple. Once the track is added, you can edit the audio, clip or change the part of the song and adjust the volume. 

How to add original audio to TikTok videos 

If you decide you want to create and upload original audio, there are a few different ways to do so. You can either do this via a voiceover or by using a third-party app. 

For creating a sound using voiceover: 

  1. Open the TikTok app and click the (+) button at the bottom of the screen. 
  2. Record or upload your video content. 
  3. When you’re done, click on the red check mark
  4. In the edit screen, tap the down arrow until you see Audio editing
  5. Record your voiceover and choose to Replace the original sound with a recording, if you want to just hear your voiceover. 
  6. After you have added your voiceover, you can add voice effects by choosing a filter, next to the voiceover record button. 
  7. Tap Save and then next before finally tapping Post to upload your TikTok. 

Once your TikTok is uploaded, you can tap the spinning record icon at the bottom right of your video, where you can choose Add to Favorites or tap Use this sound to create a new TikTok with your original audio. 

Ensure that your audio is high-quality, clear, and shows your creativity. Anyone can go viral by using their own audio, so take advantage of this opportunity and add your own uniqueness to it. 

How to find TikTok songs 2023 

The first battle is becoming familiar with using TikTok songs, and now the next part is choosing the best audio for your videos and your brand. However, thankfully there are some ways you can navigate finding the right music for your videos and those that reflect your brand image. 

Here are four different ways you can find TikTok songs for your videos in 2023: 

#1: For You Page 

Overall, the For You Page (FYP) may be the spot you find trending audio and sounds that will work best for your content. Thankfully, TikTok’s algorithm is great at curating content for specific users, taking into account songs and audio. 

When finding a sound that you like, simply tap on the sound to preview its audio page. You can either tap Use this sound or Add to Favorites to use in your videos. 

If you see the same sound or song used multiple times, this could indicate viral or trending audio. 

Instead of waiting for the trending audio to find you, get ahead of the curve and find songs you like through TikTok’s search bar. Your search will depend on what you’re looking for. 

To find trending audio of the week, search “trending sounds” and filter to “this week” for recent content to appear. You can also search via hashtag, to see what keywords are trending. 

#3: Browse TikTok’s music library 

TikTok’s music library is definitely the easiest to navigate, filter by category and even glance at sounds that are trending. There will even be recommended songs for you, making it easy to find the audio best fit for you. 

For those trending songs, look at the “Featured” and “TikTok Viral” playlists to grasp what is popular right now. 

#4: TikTok’s Creative Center 

Last but not least is TikTok’s Creative Center. This is perfect for creators and those wanting to take their videos to the next level. On this page, you can view trending hashtags, songs, creators, and videos. 

You can even view in-depth analytics of this data including the number of posts it has been used, views, interest over time, demographics, related interests, and regional popularity. This is a great resource for those wanting to dive deep into trending topics or target a specific audience. 

You don’t need to log in to view the Creative Center or you can create a free business account and view more analytics. 

The importance of TikTok sounds 

Let’s be honest, there is nothing better than watching a TikTok video and finding hilarious audio or discovering a new song to jam out to. But, as marketers and professionals on social media, can these audio additions help out our videos and accounts? 

The answer is yes if used correctly. Getting ahead of the trending audios and creating your own sounds can help boost your videos and find other people through the app. And of course, it can create a sense of relatability inside your videos, which encourages users to trust you and like you more as a brand. 

Whereas adding TikTok songs may not be the groundbreaking element that changes your whole brand, but it’s an easy way to spice up your content, find new users, and who knows, maybe even go viral. 

With Metricool, you can use our TikTok Analytics feature to take it a step further and see who is viewing your videos based on impression sources, including sounds. 

Create your free account at Metricool.com.

Now you know all about TikTok songs in 2023 and why you should be adding them to your videos this year to grow your account. 

Anniston Ward Anniston Ward , 31 January 2023

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