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Podcasting has been around for decades but in the more recent years, it has exploded. People of all fields have brought their knowledge, lessons, and stories to the podcasting world. Marketing is a huge niche category in podcasting and is a great way to stay up-to-date with the energy, learn ways to improve your work, and view current trends in your industry.
As we just discussed, there are several podcasts about all kinds of topics and they can be exceedingly hard to sift through to find the right content beneficial for you. So if you are a part of the marketing industry and want to find some inspiring and educational content regarding your profession, we have carefully curated a list of some amazing podcasts just for you!
Marketing Podcasts to Know in 2023
The CMO Podcast is hosted by both the Gallery Media Group & Jim Stengel. Jim Stengel is the former CMO of the largest marketer in the world, Proctor and Gamble. He uses this platform to engage in intimate conversations with all kinds of CMOs from all around the world. This podcast really focuses on the bigger picture of the hardships and lessons learned by a CMO.
For an extremely inspiring and motivating episode, we recommend giving their recent episode titled: A Masterclass in Arriving to Purpose with Ciara Anfield the Sam’s Club CMO. This episode dives deep into the whole process of being a CMO at a huge corporation. She discusses the lessons she’s learned: from understanding the power of empathy to the journey of helping a brand discover their purpose on a team.
The Marketing Book Podcast is hosted by the well-known author, Douglas Burdett. This podcast is not only 5 stars on Apple Podcasts, but it has also been deemed one of the top marketing and sales podcasts by both LinkedIn and Forbes. As an author himself, he uses his platform to interview other artists about their marketing insights.
Many marketers who own a business have the fear of failure and The Marketing Book Podcast recently released a podcast on this topic titled: 33 Ways Not To Screw Up Your Business with Alastair McDermott.
The Happy Market Research podcast is hosted by Jamin Brazil. This podcast is unique in the way that each episode is an interview with a new ‘Top Mind.’ They have had some very successful guests including GoDaddy, LinkedIn, and Adobe to discuss topics of tech and industry trends. From each and every episode there are several key takeaways from each expert intended to help all marketers.
If you are a marketer yourself, you know that research is a key component of the job, so we highly recommend listening to their episode titled: The Art of Research with Susan Fader.
The Perpetual Traffic Podcast is s produced by Tier 11 and hosted by Ralph Burns and Kasim Aslam. This podcast has a lot to do with the title of it. They hone in on the art of a target audience as well as paid ads.
If you are interested in paid ads, their recent episode titled: #1 Biggest Mistake You Are Making When Running Meta Ads, dives deep into the nuances of modern advertising. Be sure to check it out!
The marketing school podcast is hosted by Eric Siu & Neil Patel who have been a part of the marketing world for years. They are open and honest about their journey as marketers and teach their listeners the lessons they have learned thus far.
As 2023 wraps up, we highly recommend giving their episode titled: 7 Marketing Tools for the Rest of 2023 where they provide you with 7 tips to hone in on to enhance your marketing strategy for the remainder of the year to go out with a bag.
The Content Callout Podcast is hosted by Mark Raffan and talks about all things B2B Content Marketing. This podcast is no longer producing new episodes, but their content is still extremely useful and educational.
In fact, their episode titled: 3 Steps to Achieve Sales and Marketing Alignment is definitely worth a listen if you want to learn more about his firm beliefs that sales and marketing must clearly align.
Everyone Hates Marketers is hosted by Louis Grenier and is the perfect mix of knowledge and humor. This podcast is unique because it is a “no-fluff, actionable marketing podcast for people sick of shady, in-your-face marketing.”
For a good taste of what this podcast is all about, we recommend starting with their episode titled: ‘Oh SH*T, That’s Good!’ — 5 Ways to Craft Unignorable Content.
The Duct Tape Marketing podcast is hosted by John Jantsch where he provides his listeners with insightful interviews with entrepreneurs and leaders. He uses his platform to provide his listeners with tools to craft effective marketing strategies.
If you are starting out in the marketing industry or have the passion to begin but have not yet started, we highly recommend listening to his episode titled: How to Translate Your Passion Into Your Purpose
Podcasting is here to stay and remains to be a wonderful way to learn in an effective and entertaining way! Let us know your favorite pods!
For a more niche category of marketing podcasts, be sure to read our blog strictly about the top 10 social media podcasts:
Or to learn more about people shaping the podcasting world, be sure to check out our blog about the top podcast influencers: