25 Viral Video Hooks for Short-Form Videos
Are you looking for ways to increase your video retention and keep users engaged until the end? Video hooks are ideal for grabbing your audience’s attention in the first three seconds, and diversifying your content with the same intent – connect with your ideal client.
This booklet has 25 viral video hooks to incorporate into your Reels, TikToks, and YouTube Shorts.
You bring the idea, we provide the hook prompt to match your niche.
Viral Video Hooks Download with Examples
Download this free booklet with all 25 hooks, and practical examples, to add them to your content calendar NOW!
We know social media planning is nonstop and there’s no time to lose. So, why not get started now?
Instructions to Use This Viral Video Hooks Guide
This guide is divided into 25 video hooks to capture your audience’s attention and address a common pain point, situation, or desire. When scanning through these prompts, brainstorm how to turn these hooks into actionable items for your audience.
Many of these hooks position your brand as a thought leader with solution-based tips and strategies. The idea is to keep users engaged until the end and stand out on socials.
When reviewing these prompts, we provide the main benefit of each hook to match your objectives.
4 Reasons to Include Hooks in Your Videos
When social media content becomes monotonous, your audience tunes out. This can be costly in your growth and brand recognition. Filming, editing, and posting video content is no simple task. This takes time, effort, and strategy.
After all that effort, imagine you receive minimal views, comments, or likes. No marketer, social media manager, or content creator wants to feel like their video flopped.
I’m sure you can resonate with this, it can become exhausting. But, what if you could change this cycle and reinvigorate your video creation? We can’t say this enough, but the first few seconds of a video are CRUCIAL.
Therefore, here are four reasons why you should include a hook in your short-form videos:
1. Capture your audience’s attention from the beginning
Do you know the average attention span on social media? Three seconds. This is known as the three-second rule, the time a user decides to continue watching a video or scroll to the next.
Creating strategic scripts including a powerful, resonating hook will encourage your target audience to stay until the end.
2. Increase watch time
Watch time is a key metric to measure audience retention and interest. By engaging users in the first few seconds, they are more likely to watch the entire video and improve interaction metrics.
3. Signal the algorithm
A higher retention rate signals the algorithm that your video is well-received and deserves to be boosted in rankings to reach more users.
This alone is worth adding a hook, don’t you think?
4. Generate more engagement
Including an engaging hook at the beginning of the video inspires users to interact with the video, by either commenting, sharing, or liking. What does this mean? Boosting your video performance and increasing the likelihood of virality.
Now it’s your time! Implement these hooks into your video content and measure the results.
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