Your Metrics on Metricool

Cristina de Castro
22 January, 2021

Metricool offers many metrics for multiple digital platforms. If you connect your accounts, you can find valuable insights for:

  • Web/blog
  • Instagram
  • Twitter
  • Facebook
  • LinkedIn
  • Twitch
  • YouTube
  • Google My Business
  • Facebook Ads
  • Google Ads
  • TikTok Ads

In this article we will review all the metrics related to your accounts in detail that you will find on Metricool and what they mean.

Metrics Dashboard on Metricool

In this first section, we review all the metrics that you will find in Metricool after connecting your account.

Website

✅ Web analytics

  • Pageviews: Number of page views of our web in the time span selected.
  • Visits: The number of times our web has been visited. (“Sessions” on Google Analytics)
  • Visitors: Number of unique users who have visited your site.
  • Posts: Total number of posts published in the period of time selected.
  • Comments: Total number of comments received in the posts published in the time frame selected.
  • Daily page views, visits and visitors: Average between the total data and the time range selected.
  • Page views per visitor
  • Posts per week
  • Comments per post
Post List

  • Date: It indicates when the post has been published.
  • Comments: Number of comments received by each post.
  • Facebook: Number of times each post has been shared on Facebook.
  • Twitter: Number of times each post has been shared on Twitter.
  • Total Shares: Total number of times the post has been shared.
  • Pageviews: Number of times that each post has been viewed in the period selected.
  • Total Pageviews: Number of times that each post has been viewed since it was published.
Location

  • Visitors country:  List of countries from where your visitors have access to your web. The data is expressed in absolute value and percentage.

By clicking on the arrow to the right of each country, you access to:

  • Region: Breakdown of regions in that country.
  • Visitors: Number of unique users who have visited our website expressed in absolute values and percentage.

✅ Traffic

  • Page views: List of the pages that have been visited on your website organized in descending order. Expressed in number and percentage of the total visits received by the website in the period of time selected. 
  • Traffic Source: List with the different kind of sources that send traffic to your Website. In number and percentage. Organized in descending order. 

By clicking on the arrow to the right of each traffic source, you access to:

  • Source: Breakdown of each traffic source
  • Visitors: Number of unique users who have visited our website expressed in absolute values and percentage

TWITTER

Twitter evolution page is divided by Community, Posts and Competitors. Following, you can check all the related metrics one by one:

Community

✅ Growth

  • Followers: Total number of followers at the end of the period selected.
  • Following: Total number of users that are followed by us. 
  • Second Level: Followers of our followers, that is, our potential followers.
  • Tweets: Number of tweets that we have published in the time range selected. It includes original tweets, retweets and replies. 
  • Followers (Variance): The growth of followers in the period selected.
  • Daily followers: Average number of followers earned or lost per day in the period of time selected.
  • Followers per tweet, Following, Daily tweets, Weekly tweets: Average data in the period of time selected.

*If you hover over the arrow icon next to the numbers, it will show you the variation of the current period with respect to the previous exact period. For example, if you select a week, the result will compare to the previous 7 days. 

✅ Balance of followers

It records all the follower changes that occurred in the time span selected. If a new follower stops following us and then starts following us again on different days, it will count as 2 followers. This metric is meant to analyze the reaction of our community to our publications.

  • Acquired: Followers earned in the period selected. If there are accounts that have been blocked or have been deleted in the period, they won’t appear in the dashboard but they will be displayed in the report.
  • Lost: Followers lost in the period selected.
  • Tweets: Number of total tweets published in the period selected. It includes tweets, retweets and replies.
✅ Acquisition

A list with the followers acquired or lost during the time range selected. It is organized from the most recent to the oldest.

✅ Mentions

Mentions: Total mentions received in the period selected. Metricool counts every time someone replies to a tweet and when there is a explicit mention with the @ symbol.

Tweets: Number of total tweets published in the period selected. It includes tweets, retweets and replies.

Tweets

✅ Summary

  • Engagement: Number of interactions received per 1000 impressions. Interactions/Impressions x 1000.
  • Impressions: Number of times tweets have been displayed. (organic and promoted data)
  • Interactions: Number of interactions received by the tweets published in the period selected: Likes, retweets, replies, quotes, link clicks and profile clicks. (organic + paid data)
  • Tweets: Number of total tweets published in the period selected. 
✅ Interactions

  • Likes: Total number of likes received on your tweets published in the period selected.
  • Retweets: How many times your posts published in the period selected have been retweeted.
  • Replies: How many times your posts have been replied to.
  • Quotes: How many times a tweet has been retweeted with a comment added.
  • Profile Clicks: The number of times a user clicks on the following parts of a tweet; display name, user name, profile picture.
  • Link Clicks: number of times a user clicks on a URL link or a URL preview card in a Tweet.
  • Tweets: Number of total tweets published in the period selected. 
  • Daily likes, Likes per tweet, Daily retweets and Retweets per tweet: Average data in the period of time selected.
✅ Type of Tweets

  • Number of tweet types you have published in the chosen period: Original tweets, retweets and replies. The information is displayed in a donut chart or table.
  • Impressions: organic and promoted impressions of our publications.
✅ Impressions

Number of organic and promoted impressions received on your posts. The information is displayed in a donut chart or table.

✅ List of Tweets

  • Date: Tweet publication date.
  • Impressions: Total number of tweet impressions. Below the data you can see a bar indicating the organic and promoted data.
  • Likes: Total number of likes received by tweet. Below the data you can see a bar indicating the organic and promoted data.
  • Retweets: How many times each tweet has been retweeted. Below the data you can see a bar indicating the organic and promoted data.
  • Replies: How many times a tweet has been replied to. Below the data you can see a bar indicating the organic and promoted data.
  • Quotes: How many times a tweet has been retweeted with a comment added.
  • Link Clicks: number of times a user clicks on a URL link or a URL preview card in a Tweet. Below the data you can see a bar indicating the organic and promoted data.
  • Profile Clicks: The number of times a user clicks on the following parts of a tweet; display name, user name, profile picture. Below the data you can see a bar indicating the organic and promoted data.
  • Engagement: Interactions/Impressions x 1000
  • Video views: How many times the video included in the tweet has been viewed. A view is considered when the video has been watched for at least 2 seconds and has been viewed on at least 50% of the screen.

Competitors

✅ Summary

  • Followers: Total number of followers of each competitor.
  • Following: Total number of users that are followed by each competitor. 
  • Tweets: Number of total tweets published in the period selected
  • Likes: Average number of likes received by tweets published in the time range selected.
  • Retweets: Average number of times each tweet published in the period selected has been retweeted.
✅ More Stats

  • Growth: Evolution of followers, following and tweets in the period selected.
  • Interactions: Total number of likes and how many times posts have been retweeted along with an evolution chart. Number of tweets published in the period selected.
  • List of tweets: A list with all the posts published in the period selected along with the number of likes and retweets received by each publication.

FACEBOOK

Page Overview

✅ Growth

  • Likes: Total number of page likes received at the end of the period selected.
  • Followers: Total number of followers received at the end of the period selected.
  • Impressions : Total number of impressions on your page, including impressions on posts in the period selected (organic and paid data).
  • Page Views: Number of times your Fan Page has been viewed.
  • Posts: Number of publications in the period selected.
  • Likes (variance): Likes growth in the period selected.
  • Daily likes, Daily page views and Daily posts:  Average between the total data and the time range selected. 
  • Likes per post
  • Posts per week

* If you hover over the arrow icon next to the numbers, it will show you the variation of the current period with respect to the previous period. For example, if you select a week, the result will compare to the previous 7 days.

✅ Balance of Likes

It records all the follower changes that occurred in the time span selected. If a new follower stops following us and then starts following us again on different days, it will count as 2 followers. This metric is meant to analyze the reaction of our community to our publications.

  • Acquired: Followers acquired in the period selected.
  • Lost: Followers lost in the period selected.
  • Posts: Total number of publications in the period selected.
✅ Demographics

Gender, Age, followers by country and city. Facebook will start providing this information from 100 followers. 

✅ Clicks on page

  • Call to Action: Number of clicks on the call-to-action button located at the top of the Page (Register, call, write, donate, etc. depending on how it is configured).
  • Website Button: Number of clicks on the link to our website within the Facebook page.
  • Page Views: Number of visits to our Facebook page.
  • Posts: Number of posts published in the period selected. 

Posts

✅ Overview

  • Engagement: Engagement of our publications. The engagement rate is the number of interactions per 1000 people reached. Depending on each social platform, this formula varies slightly. 
  • Interactions: Total number of interactions that our posts published in the period selected have received. That is, reactions, shares, clicks and comments.
  • Avg. reach per post: Average number of people reached by our publications. The average is calculated by the number of posts. It includes both organic and paid data (except for other type of promotions, such as ads)
  • Impressions: Total number of times that our publications have been displayed. It adds up organic and paid data.
  • Posts: Total number of publications in the period selected.
✅ Interactions

  • Reactions: Total number of reactions towards the posts published in the period selected. (Like, Love, Haha, Wow, Sad and Angry)
  • Comments: Total number of comments on posts published in the time range selected.
  • Shared: How many times our posts published in the period selected have been shared. 
  • Clicks: How many times our posts have been clicked.
  • Posts: Posts published in the period selected. 

Daily Reactions, Reactions per post, Daily Comments, Comments per post, Shares per day and Shares per post: average between the data and the selected time range.

✅ Types

You can see as a graph or as a table whether interactions have been made on links, images or videos in your posts.

✅ Impressions

This graph shows you organic and promoted impressions. You can also view it as a table

✅ List of posts

  • Type: Type of post: with link only, with video or with image.
  • Date: Publication date.
  • Reactions: Total number of reactions received by each post: Like, Love, Haha, Wow, Sad and Angry. It includes organic, paid and viral. By viral, we mean the reactions received when other users share our post.
  • Comments: Total number of comments on each publication. Includes paid and viral content.
  • Shares: Number of times that the publication has been shared.
  • Clicks: Total number of clicks on each publication. 
  • Link Clicks: Clicks on the link included in each publication. 
  • Impressions: How many times your publications have been displayed. It considers the organic and paid data.
  • Reach: Number of people who have been reached on each publication. It considers the organic and paid data. 
  • Video views: The number of times your video was watched for at least 3 seconds, or for nearly its total length, whichever happened first. During a single instance of a video playing, we’ll exclude replays.
  • Video time watched: Average time videos have been played.
  • Engagement: Engagement of our publications. The engagement rate is the number of interactions per 1000 people reached. Depending on each social platform, this formula varies slightly. 
  • Boost: Promoted posts from Metricool uses Facebook’s optimized segmentation based on the organic results of each publication, plus a filter that we add listing the 3 countries with more followers of the fanpage.

Competitors

✅ List of competitors

  • Likes: Total number of likes on the the competitor’s page.
  • Posts: Total number of publications in the period selected
  • Reactions: Average number of reactions on all the posts published in the period selected.
  • Comments: Average number of comments on posts published by the competitors in the period of time selected.
  • Shares: Average number of times our competitor’s posts have been shared in the time range previously selected.
  • Engagement: The engagement formula for competitors is as follows: Avg. Interactions (reactions, shares, comments)/ # followers * 1000
More Stats

  • Growth: Followers evolution along with the evolution of publications in the time span selected
  • Interactions: Engagement, reactions, comments, shared and posts evolution.
  • Posts: List with all the posts published in the period selected with the following information: date, reactions, comments, shares and engagement.

FACEBOOK ADS

Account

✅ Reach

  • Impressions: Total number of times that the ad has been displayed
  • Reach: Total number of people who has been reached with our ads.
  • Spent: Total spent incurred on Facebook ads in the time frame selected.
✅ Results

  • Clicks: Total number of clicks on ads.
  • Spent: Total spent incurred on Facebook ads in the time frame selected.
✅Performance

  • CPM: Cost per 1,000 impressions. The formula to calculate is: Spent/Impressions x 1000.
  • CPC: Cost per click. The formula is: Spent / Clicks.
  • CTR: Click Through Rate. The formula is: Clicks / Impressions x 100.
  • Spent: Total spent incurred on Facebook ads in the time frame selected. 
✅ Revenue

  • Conversion value: revenue we have obtained from the sales of our product on our website. As it is an event that takes place on our side (our website), it is important that we allow Facebook and Google to measure it, otherwise we will not be able to obtain this data.
  • ROAS: (Revenue on Ads Spent) tells us how much each euro invested in the campaign has generated. In this way we can compare campaigns with different investments to see which is more profitable. The calculation of this metric is: Conversion value / Expenditure.

Campaigns

✅ List of campaigns

  • Updated: Date of the last update of each campaign.
  • Impressions: Number of impressions of each campaign.
  • Reach: Total reach of each campaign.
  • Clicks: Number of clicks on each campaign.
  • Conversions: Total number of conversions of each campaign (the conversion is determined by Facebook pixel configuration).
  • Results: Total number of actions achieved, in reference to the objective of each campaign.
  • CPM: Cost per thousand impressions. The formula to calculate is: Spent/Impressions x 1000.
  • CPC: Cost per click. The formula is: Spent / Clicks.
  • CTR: Click Through Rate. The formula is Clicks / Impressions x 100.
  • Conversion value: revenue we have obtained from the sales of our product on our website. As it is an event that takes place on our side (our website), it is important that we allow Facebook and Google to measure it, otherwise we will not be able to obtain this data.
  • ROAS: (Revenue on Ads Spent) tells us how much each euro invested in the campaign has generated. In this way we can compare campaigns with different investments to see which is more profitable. The calculation of this metric is: Conversion value / Expenditure.
  • Spent: Total spent incurred on each campaign in the time frame selected.

INSTAGRAM

Community

✅ Growth

  • Followers: Total number of followers at the end of the period selected.
  • Following: Total number of users followed
  • Posts: Total number of posts published in the period selected.
  • Followers (variation): Total number of followers gained or lost in the time frame selected.
  • Daily followers: Average number of followers gained or lost in the period of time analyzed.
  • Followers per post: Average number of followers gained or lost per post published in the period selected.
  • Following (variation): The increment or decrease of people followed in the period selected. 
  • Daily and weekly posts: Average of posts published in the time frame selected.

* If you hover over the arrow icon next to the numbers, it will show you the variation of the current period with respect to the previous period. For example, if you select a week, the result will compare to the previous 7 days.

✅ Balance of followers Balance

  • New followers: Balance of followers gained or lost in the period selected. (Accounts that have been blocked or erased won’t appear on the dashboard but they will be shown in the report).
✅ Demographics

Gender, Age, followers by country and city. Instagram will start providing this information from 100 followers. You can see the information as a chart or a table.

ACCOUNT

✅ Profile

  • Impressions: Total number of times that the profile or publications are shown. It includes organic and paid data. 
  • Avg. reach per day: Average number of people who have been reached with our publications. The average is taken over the number of days. It includes organic and paid data. 
  • Profile views: Visits to Instagram profile.
  • Website clicks: Number of clicks on the Bio’s URL.
  • Posts: Total number of posts published in the period selected.

Posts

✅ Organic Summary

  • Engagement: Engagement of our publications. The engagement rate is the number of interactions per 1000 people reached. Depending on each social platform, this formula varies slightly. 
  • Interactions: Total number of interactions on the posts published in the time span selected.
  • Avg. reach per post: Average number of people reached by our publications. The average is calculated by the number of posts. If we want to access the paid data we must connect Facebook Ads to Metricool and check the information about Instagram campaigns.
  • Impressions: Total number of times that publications are shown.  It only collects organic data. If we want to access the paid data we must connect Facebook Ads to Metricool and check the information about Instagram campaigns.
  • Posts: Total number of posts published in the period selected.
✅ Organic Interactions 

  • Likes: Total number of likes on posts published in the period selected.
  • Comments: Total number of comments on posts published in the period selected.
  • Saved: Total number of times that post published in the period selected have been saved.
  • Posts: total number of posts published in the time frame selected.
  • Daily likes, likes per post, daily comments, comments per post, likes per comment. 

Types

  • Data on the type of publication: image, carousel, video or Instagram TV (data for Reels is not available at the moment). It is possible to view it as a graph or as a table.
  • Impressions: data on organic and promoted impressions of our publications. 
✅ List of posts

  • Type: type of publication: image, carousel, video or IGTV.
  • Date: Date of post publication
  • Impressions: Total number of times that posts has been shown. Below the data you can see a bar indicating organic and promoted impressions.
  • Organic Reach: Total number of people that have been reached by each publication organically.
  • Paid reach: Total number of people reached with each publication through promoted posts.
  • Organic Likes: Total number of likes received organically of each post published in the period selected.
  • Organic Saved: Number of times that each post published in the period selected has been saved organically.
  • Organic Comments: Total number of organic comments on each publication. 
  • Organic Clicks: Total number of organic clicks on each publication. This click refers to the link in the BIO.
  • Organic Interactions: Total of organic interactions on each publications. (Likes, comments and Saved)
  • Paid interactions: total paid interactions for each publication. This data is provided directly by Facebook Ads from the campaign.
  • Engagement: Engagement of our publications. The engagement rate is the number of interactions per 1000 people reached. Depending on each social platform, this formula varies slightly.
  • Video views: Total number of views of the video. Below the data you can see a bar indicating organic and promoted data. It is counted as a view from 3 seconds onwards.
  • Paid Post Clicks: total number of clicks on any part of the paid post.

* In order to show separate payment data, you need to have the corresponding Facebook Ads account connected to that brand.

HAHTAGS

✅ List of hashtags

  • Impressions: Number of impressions of a post that includes a hashtag. If the hashtag has been included in multiple posts, those numbers will be averaged. 
  • Number of posts: Number of posts that include each hashtag.
  • Likes: Likes on publications that used each hashtag. If the hashtags have been included in several posts, the numbers will be averaged.
  • Comments: Number of comments on publications that used each hashtag. If they have been used in several publications, the numbers will be averaged.

Stories

✅ Evolution

  • Impressions: Total number of times that stories are shown.  It only collects organic data. If we want to access the paid data we must connect Facebook Ads to Metricool and check the information about Instagram campaigns
  • Avg. reach per story: Average number of people reached per story. It only collects organic data. If we want to access the paid data we must connect Facebook Ads to Metricool and check the information about Instagram campaigns.
  • Stories: Total number of stories published in the period selected.
✅ List of stories

  • Date: Date of story publication.
  • Impressions: Total number of times that stories has been shown. It only collects organic data. If we want to access the paid data we must connect Facebook Ads to Metricool and check the information about Instagram campaign. 
  • Reach: Total number of people that have been reached by each story. It only collects organic data. If we want to access the paid data we must connect Facebook Ads to Metricool and check the information about Instagram campaign.
  • Replies: Number of replies on each story. It does not include reactions.
  • Taps back: Number of times that users have tapped back to see a story again.
  • Taps forward: Number of times that users have tapped forward to skip a story.
  • Exits: Number of times that users have gone to the next account without seeing all our stories.

Competitors

✅ List of competitors

  • Followers: Total number of followers.
  • Posts: Total number of posts published by each competitor.
  • Likes: Average number of likes per post.
  • Comments: Average number of comments per post.
  • Engagement: The engagement formula for competitors is as follows: Avg. Interactions/ # followers * 1000
✅ More stats

  • Growth: Total number of followers and posts published by each competitor.
  • Interactions: Total Engagement (Total Interactions/ Followers * 1000), likes, comments and posts in the period selected.
  • Posts: List of posts published by each competitor in the time frame selected. Date, total number of likes, comments, interactions and engagement.
  • Hashtags: Hashtags used by each competitors in the period selected. Number of posts that include each hashtag. Likes on posts that used each hashtag. If the hashtags have been included in several posts, the numbers will be averaged. Comments: Number of comments on posts that used each hashtag. If they have been used in several posts, the numbers will be averaged.

LINKEDIN

Page Overview

✅ Growth

  • Followers: Total number of followers of our account at the end of the period selected.
  • Paid followers: Followers gained through advertising on LinkedIn.
  • Impressions: Number of impressions on our page. It includes the impressions on posts published in the period selected. 
  • Posts: Total number of posts published in the period selected.
  • Followers: (variation)Growth in the period selected
  • Daily followers: Average number of followers gained or lost in the period selected.
  • Followers per post, Daily impressions, Impressions per post, Daily posts: Metrics calculated on average in the period selected.
✅ Balance of followers

It records all the follower changes that occurred in the time span selected. If a new follower stops following us and then starts following us again on different days, it will count as 2 followers. This metric is meant to analyze the reaction of our community to our publications.

New followers: Balance of followers gained or lost in the period selected.

Posts

✅ Summary

  • Engagement: Interactions received per 1000 impressions. (Comments + Reactions + Clicks)/ Impressions * 1000.
  • Interactions: How many times users comment, like or click on posts published in the period selected.
  • Impressions: Total number of times that posts has been shown.
  • Posts: Total number of posts published in the period selected.
✅ Interactions

  • Reactions: Total number of reactions (like, love, celebrate, insightful, curious) received on posts published in the period selected.
  • Comments: Total number of comments received on posts published in the period selected.
  • Clicks: Total number of clicks on posts published in the period selected.
  • Posts: Total number of posts published in the period selected.
  • Daily reactions per day, Reactions per post, Daily comments, Comments per post, Daily clicks and Clicks per post: average between the total data and the selected time range.
✅ List of posts

  • Date: Date of post
  • Reactions: Reactions (like, love, celebrate, insightful, curious) received on each post published in the period selected.
  • Comments: Comments received on each post published in the period selected.
  • Clicks: Clicks on each post published in the period selected.
  • Impressions: Total number of impressions on each post.
  • Engagement: Engagement of our publications. It is defined as the interactions received per 1,000 impressions.
  • Video views: Number of times your video post has been viewed for at least three seconds.
  • Viewers: Number of people who have seen your video. 
  • Time watched: Average time videos have been played. The metric is calculated in seconds.
  • Avg. time watched: the average viewing time of that video.

Stories

✅ Summary

  • Engagement: Interactions received per 1000 impressions. Clicks/ Impressions * 1000.
  • Interactions: The number of times users have clicked on stories published in the period selected.
  • Impressions: Total number of times that stories has been shown.
  • Posts: Total number of stories published in the period selected.
✅ Interactions

  • Clicks: Total number of clicks on stories published in the period selected.
  • Posts: Total number of stories published in the period selected.
✅ List of stories

  • Date: Date of the story.
  • Clicks: Clicks on each story published in the period selected.
  • Impressions: Total number of impressions on each story.
  • Engagement: Engagement of our stories. It is defined as the interactions received per 1,000 impressions.
  • Time watched: Average time videos have been played. The metric is calculated in seconds.

PINTEREST

The data for this social network is organic + paid data.

Pins

Impressions

  • Impressions: Total number of times our posts have been shown in the selected period. 
  • Pins: Number of pins published by the account in the selected period. 

Engagement

  • Engagement: engagement of your posts. Engagement for Pinterest is the interactions received per 100 impressions (total interactions / total impressions x 100). It includes the data of saves, clicks and outgoing clicks.
  • Interactions: total number of all type of interactions for the period. Includes saves, swipes on Pins carousel cards, clicks on secondary creative content (collections) and swipes forward/backward on Idea Pins.
  • Pins: number of pins published by the account in the selected period.

Interactions

  • Pin Clicks: total number of clicks on the pins in the period. This data already includes outbound clicks. 
  • Outbound clicks: The number of times people take actions that take them to a destination outside of Pinterest.
  • Saves: total number of pins saved by other users.
  • Pins: Number of pins published by the account in the selected period.

YOUTUBE

Community

Growth

  • Subscribers: total number of channel subscribers at the end of the period selected.
  • Video views: total number of video views in the selected period.
  • Revenue: total income in the selected period.
  • Videos: total number of videos posted. It includes videos that have been hidden. 
Subscribers

  • Gained: Balance of subscribers gained. In this section, all the movements of our subscribers are registered. For instance, if a subscriber unsubscribes and then subscribes again, it would count as two subscribers. This balance is designed to see the response of our community to our publications.
  • Lost: Balance of lost subscribers. It is measured the same way as Gained subscribers.
  • Videos: Total videos posted. It includes hidden videos.
✅ Demographics

  • Gender, age, viewers by country, and sources of traffic. The information relative to gender and viewers by country can be analyzed in a chart or table. YouTube provides the data for unique viewers. In the case of countries, this data is based on the IP address of the viewers. In terms of age and gender, they are based on viewers logged in on any device.

It is also important to note that YouTube may display the demographics of a limited group of viewers. The data may not represent the overall composition of your traffic.

✅ Videos

  • Video views: The number of times your video has been watched. It includes hidden videos.
  • Likes: Total number of likes in the selected period.
  • Dislikes: Total number of dislikes in the selected period.
  • Comments: Total number of comments in the selected period.
  • Videos: Total number of videos published in the time frame selected. 
List of videos

This section shows a ranking of the most viewed videos (max. 200) and not only those published in the analyzed period.

  • Date: Date and time of publication of the videos.
  • Video Views: Total number of views of the video. (if the data is shown as a negative value, it is because YouTube subtracts views from a channel if it considers that the views are fraudulent, that is, made with bots or automatically).
  • Watch Time: the total amount of time viewers have watched your videos (minutes)
  • Avg. views duration: average watch time of your video divided by the total number of video plays (seconds)
  • Likes: Total number of likes of the video.
  • Dislikes: Total number of dislikes of the video.
  • Comments: Total number of comments of the video.
  • Shares: Total number of times that the video has been shared.

Revenue

These metrics will only be collected in the case of channels that belong to the YouTube Partner Program.

✅ Videos with  revenue

  • Date: Video publication date
  • Partner Revenue: Income earned from the video within the Partner Program.
  • Ad Revenue: Income specifically earned from video advertising.
  • Impressions: Number of times the ads in the video have been shown to users.
  • Monetized Playbacks: The number of times your video was watched with ads.If your video is viewed 10 times, and 8 of those views contained ads, you would have 10 views and 8 estimated monetized playbacks More info.

Competitors

✅ List of Competitors

  • Subscriptions Total number of subscribers of the competitor.
  • Total views: Total views of the competitor’s videos.
  • Videos: Total number of videos posted by the competitor.
  • Likes: Average number of likes received divided by the competitor’s videos published in the analyzed period.
  • Dislikes: Average number of dislikes received divided by the competitor’s videos published in the analyzed period.
  • Comments: Average number of comments received divided by the competitor’s videos published in the analyzed period.

TWITCH

Community

✅ Growth

  • Followers: Total number of followers at the end of the period selected.
  • Subscribers: Total number of subscribers at the end of the period selected.
  • Videos: Total number of videos posted in the period selected.
✅ Balance of Followers

It records all the follower changes that occurred in the time span selected. If a new follower stops following us and then starts following us again on different days, it will count as 2 followers. This metric is meant to analyze the reaction of our community to our publications.

New followers: Balance of followers gained or lost in the period selected.

Subscriptions

✅ Subscribers

  • Tier 1: Tier 1 Subscription.
  • Tier 2: Tier 2 Subscription.
  • Tier 3: Tier 2 Subscription.
  • Gifts: Total gifts. 
  • Videos: Total number of videos posted in the period selected.
✅ Subscribers distribution and List of subscribers

Graph or table of the distribution of our subscribers and gifts and list of subscribers with date and type of subscription.

streams

✅  Summary

  • Views: total number of views for the selected period.
  • Duration: total duration of the streams for the selected period.
  • Videos: total number of videos for the selected period.
✅  List of videos

  • Date: date of the video.
  • Duration: duration of the video.
  • Total views: total views of the video.
✅  List of clips

  • Title: title of the clip.
  • Date: date of the clip.
  • Video: title of the video from which the clip was taken.
  • Game: game to which the clip belongs.
  • Total views: total views of the clip.

competitors

✅  List of competitors
  • Name: name of the competitor.
  • Followers: total number of subscribers of the competitor in the selected period.
  • Videos: total number of videos of the competitor in the selected period.
  • Clips: total number of clips of the competitor in the selected period.
  • Views: total number of views of the competitor in the selected period.

GOOGLE ADS

Account

✅ Reach

  • Impressions: Total number of times that our campaigns have been shown. 
  • Spent: Total spent on Google Ads in the period selected.
✅ Results

  • Clicks: Total number of clicks on our campaigns.
  • Conversions: Total number of conversions. 
  • Spent: Total spent on Google Ads in the period selected.
✅ Performance

  • CPM: Cost per thousand impressions. Spent / Impressions x 1000.
  • CPC: Cost per click. Spent / Clicks.
  • CTR: Click Through Rate. Clicks / Impressions x 100.
  • Spent: The total spent on all the campaigns created in the period selected.
✅ Revenue

  • Conversion value: revenue we have obtained from the sales of our product on our website. As it is an event that takes place on our side (our website), it is important that we allow Facebook and Google to measure it, otherwise we will not be able to obtain this data. 
  • ROAS: Revenue on Ads Spent. It tells us how much each euro invested in the campaign has generated. In this way we can compare campaigns with different investments to see which is more profitable. The calculation of this metric is: Conversion Value / Spending
  • Spent: Total spend on Google Ads in the selected period.

Campaigns

List of campaigns

  • Start: Start date of the campaign.
  • Impressions: Number of impressions of each campaign.
  • Clicks: Number of clicks for each campaign.
  • Conversions: Number of conversions for each campaign
  • CPM: Cost per thousand impressions. Spent / Impressions x 1000
  • CPC: Cost per click. Spent / Clicks
  • CTR: Click Through Rate. Clicks / Impressions x 100
  • Conversion value: revenue we have obtained from the sales of our product on our website. As it is an event that takes place on our side (our website), it is important that we allow Facebook and Google to measure it, otherwise we will not be able to obtain this data. 
  • ROAS: Revenue on Ads Spent. It tells us how much each euro invested in the campaign has generated. In this way we can compare campaigns with different investments to see which is more profitable. The calculation of this metric is: Conversion Value / Spending
  • Spent: The spent on each campaign in the period selected

Keywords

✅ List of keywords

  • Impressions: Number of impressions received by each keyword.
  • Clicks: Number of clicks on each keyword.
  • Conversions: Number of conversions achieved by each keyword.
  • CPM: Cost per thousand impressions. Spent / Impressions x 1000.
  • CPC: Cost per click. Spent / Clicks
  • CTR: Click Through Rate. Clicks / Impressions x 100
  • Spent: The spent incurred in each keyword.

GOOGLE MY BUSINESS

Location

✅ Queries

  • Direct: When someone searches for a business directly, for instance: McDonald’s Barcelona.
  • Indirect: When the search is generic. For example, Restaurants in Barcelona. In the first Google results will appear McDonald’s Barcelona.
  • Chain: This metric gathers the information when the searches are about chains. Following the same example, it would be the times that the McDonald’s in Barcelona appeared in the first results when users look for McDonald’s, that is, the chain of restaurants in general.
  • Total: The total number of searches, the sum of all the different ways to look for information about your business, that is, Direct + Indirect + Chains.
✅ Views

  • Google Maps: Google Maps organic views
  • Google Search: Google search organic views.
  • Total: Total number of views.
✅ Clicks

  • Website: Number of clicks on the button to access the business’s website.
  • Phone: Number of clicks on the button to call and contact the business by phone.
  • Directions: Number of clicks on the button to how to get to the business location.
  • Total: Total of clicks on all of the buttons combined

Reviews

✅ Reviews

  • Star Rating: Average score of your Google My Business listing.
  • Total: Total number of reviews received. 
✅ List of reviews

  • User: The name of the user who wrote the review.
  • Message: Review text.
  • Date: Review Date.
  • Star Rating: Rating given by the user.
  • Replied: Whether the review has been replied to or not.
Photos and videos

✅ Photos and videos

  • Views: Number of times the photos or videos in your listing has been seen. Photos and videos uploaded directly by your business and by other users.
  • Total: Total number of photos and videos uploaded in the period selected.

 ✅ List of photos and videos

  • Date: Date that the photo or video was uploaded.
  • Views: Views of each photo or video.
  • Type: Type of publication, photos or videos.
✅ Post

  • Views: Number of times the posts published in the period selected has been visited.
  • Total: Total number of posts published in the period selected.
✅ Post Table

  • Date: Date of the publication
  • Visits: Visits received by each publication.
  • Type: Photo or Video

⚠️ IMPORTANT: When you plan content with Metricool, this is what you can publish: 

  • Text: A post is published
  • Text + link: The post is published with a button and a photo if it’s possible to obtain one highlighted from the link.
  • Text + link + image: A post with an image and button.
  • Text + image: A photo is published in the photos section in the Google My Business listing. 

TIKTOK ADS

Account

✅ Reach

  • Impressions: Total impressions achieved by the account in the selected period.
  • Cost: It is the total cost of all campaigns. It is displayed in the currency in which the TikTok Ads account is set up.
✅ Results

  • Clicks: Total number of clicks received in your ad campaigns
  • Conversions: Total number of conversions achieved by all your ad campaigns.
  • Cost: It is the total cost of all campaigns. It is displayed in the currency in which the TikTok Ads account is set up.
✅ Performance

  • CPM: Cost per thousand impressions. The formula is: Spent / Impressions x 1000
  • CPC: Cost per click.  Spent / Clicks
  • CTR: Click Through Rate. Clicks / Impressions x 100.
  • Cost: It is the total cost of all campaigns. It is displayed in the currency in which the TikTok Ads account is set up.

Campaigns

List of Campaigns

  • Name and date of the creation of the ad campaign.
  • Impressions: Total impressions per campaign.
  • Clicks: Total clicks received by each campaign.
  • Conversions: Total number of conversions by campaign
  • CPM, CPC, CTR and Cost of each campaign.

METRICS IN THE REPORT 

WEB / BLOG

AUDIENCE

  • Page views: Number of page views of our web in the time span selected
  • Visits: How many times our web has been visited. (“Sessions” on Google Analytics)
  • Visitors: Number of unique users who have visited your site.

TWITTER

COMMUNITY GROWTH

  • Followers: Total number of followers.
  • Acquired:  Followers gained in the period selected. If there are accounts that have been blocked or have been deleted in the period, they won’t appear in the dashboard but they will be displayed in the report.
  • Lost: Followers lost in the period selected.
  • Tweets: Number of total tweets published in the period selected. It includes retweets 

MENTIONS

  • Mentions: Total number of mentions in publications in the selected period.
  • Tweets: Number of total tweets published in the period selected. It includes retweets 

TWEETS

  • Engagement: Total number of interactions received per 1000 impressions: Interactions/Impressions x 1000. More information can be found in this article.
  • Tweets: Number of total tweets published in the period selected. It includes retweets 

IMPRESSIONS

  • Impressions: Number of times tweets published in the selected period have been shown. This metric adds the organic data and the paid data.
  • Tweets: Number of total tweets published in the period selected. It includes retweets 

INTERACTIONS

  • Interactions: Total number of interactions received: likes, retweets, replies, quotes, link clicks and profile clicks. This metric sums organic and paid data.
  • Tweets: Number of total tweets published in the period selected. It includes retweets.
  • Likes: Total number of likes received on your tweets published in the period selected.
  • Retweets: How many times your posts published in the period selected have been retweeted.
  • Replies: Total number of replies to your tweets.
  • Quotes: Total number of quotes from your tweets. It is considered quoting when your entire tweet is quoted and a comment is added to it.
  • Profile clicks: counting the number of times a user clicks on the following parts of a tweet: display name, username and profile picture.
  • Link clicks: count of the number of times a user clicks on a URL link or URL preview card in a tweet.
  • Tweets: Number of total tweets published in the period selected. It includes retweets.

TWEETS RANKING

  • Published: Tweet publication date.
  • Text: text of the tweet. By clicking on “Go” you can see the tweet published.
  • Impressions: Total number of impressions of the tweet.
  • Likes: Total number of likes received by tweet.
  • Retweets: How many times each tweet has been retweeted.
  • Replies: Total number of replies to our tweet.
  • Quotes: Total number of quotes from our tweet. It is considered a quote when your full tweet is quoted and a comment is added to it.
  • Profile clicks: Total number of times users click to view our Twitter profile from the tweet.
  • Engagement: Total number of interactions received per 1000 impressions: Interactions/Impressions x 1000. You can find more information in this article.

COMPETITORS

  • Followers: Total number of followers of each competitor.
  • Following: Total number of users that are followed by each competitor.
  • Posts: Number of posts published by each competitor in the period selected. 
  • Likes: Average likes received per publication.
  • Retweets: Average retweets per publication in the period selected.

FACEBOOK

COMMUNITY GROUTH

  • Likes: Total number of likes on page.
  • Followers: Total number of followers of our page at the end of the selected period.
  • Posts: Total number of posts in the selected period.
  • Acquired: Followers gained in the period selected.
  • Lost: Followers lost in the period selected.

DEMOGRAPHY
Gender and age of our followers.

DEMOGRAPHICS: COUNTRIES AND CITIES

  • Top 10 countries: percentage of the top 10 countries from which our followers connect.
  • Top 10 cities: percentage of the top 10 cities from which our followers connect.

PAGE IMPRESSIONS

  • Impressions : Total number of impressions on your page, including impressions on posts in the period selected (organic and paid data).
  • Posts: Total number of posts published in the period selected.  

CLIKS ON PAGE

  • Call to Action: Number of clicks on the call-to-action button located at the top of the Page (Register, call, write, donate, etc. depending on how it is configured).
  • Website: Number of clicks on the link to our website configured on our fanpage.

POSTS

  • Engagement: Engagement of our publications. The engagement rate is the number of interactions per 1000 people reached. Depending on each social platform, this formula varies slightly. 
  • Interactions: Total number of interactions that our posts published in the period selected have received. That is, reactions, shares, clicks and comments.
  • Avg reach per posts: Average number of people reached by our publications. The average is calculated by the number of posts. It includes both organic and paid data (except for other type of promotions, such as ads).
  • Posts: Total number of publications in the period selected. 

INTERACTIONS

  • Reactions: Total number of reactions towards the posts published in the period selected. (Like, Love, Haha, Wow, Sad and Angry)
  • Comments: Total number of comments on posts published in the time range selected.
  • Shares: How many times our posts published in the period selected have been shared. 
  • Clicks: How many times our users have clicked the links included in our publications. 

RANKING OF POSTS

  • Published: Publication date.
  • Text: text of the post. By clicking on “Go” you can see the publication published.
  • Reactions: Total number of reactions received by each post: Like, Love, Haha, Wow, Sad and Angry. It includes organic, paid and viral. By viral, we mean the reactions received when other users share our post.
  • Comments: Total number of comments on each publication. Includes paid and viral content.
  • Shares: Number of times that the publication has been shared.
  • Clicks: Total number of clicks on each publication. 
  • Link Clicks: Clicks on the link included in each publication. 
  • Reach: Number of people who has been reached on each publication. It considers the organic and paid data. 
  • Engagement: Engagement of our publications. The engagement rate is the number of interactions per 1000 people reached. Depending on each social platform, this formula varies slightly.  

COMPETITORS

  • Likes on Page: Total number of likes on the the competitor’s page.
  • Posts: Total number of publications in the period selected
  • Reactions: Average number of reactions on all the posts published in the period selected.
  • Comments: Average number of comments on posts published by the competitors in the period of time selected.
  • Shares: Average number of times our competitor’s posts have been shared in the time range previously selected.
  • Engagement: The engagement formula for competitors is as follows:  Avg. Interactions (reactions, shares, comments)/ # followers * 1000

FACEBOOK ADS

REACH

  • Impressions: Total number of times that the ad has been displayed
  • Reach: Total number of people who has been reached with our ads.
  • Spent: Total spent incurred on Facebook ads in the time frame selected.

RESULTS

  • Clicks: Total number of clicks on ads..
  • Spent: Total spent incurred on Facebook ads in the time frame selected.

PERFORMANCE

  • CPM: Cost per thousand impressions. The formula to calculate is: Spent/Impressions x 1000.
  • CPC: Cost per click. The formula is Spent / Clicks.
  • CTR: Click Through Rate. The formula is Clicks / Impressions x 100.
  • Spent: Total spent incurred on Facebook ads in the time frame selected. 

REVENUE

  • Conversion value: revenue we have obtained from the sales of our product on our website. As it is an event that takes place on our side (our website), it is important that we allow Facebook and Google to measure it, otherwise we will not be able to obtain this data.
  • ROAS: Revenue on Ads Spent. It tells us how much each euro invested in the campaign has generated. In this way we can compare campaigns with different investments to see which is more profitable. The calculation of this metric is: Conversion Value / Expenditure.
  • Spent: The total spent of all campaigns in the selected period.

CAMPAINGS RANKING

  • Updated: Date of the last update of each campaign.
  • Impressions: Number of impressions of each campaign.
  • Reach: Total reach of each campaign.
  • Clicks: Number of clicks on each campaign.
  • Conversions: Total number of conversions of each campaign (the conversion is determined by Facebook pixel configuration).
  • Results: Total number of actions achieved, in reference to the objective of each campaign.
  • CPM: Cost per thousand impressions. The formula to calculate is: Spent/Impressions x 1000.
  • CPC: Cost per click. The formula is Spent / Clicks.
  • CTR: Click Through Rate. The formula is Clicks / Impressions x 100.
  • Conversion value: revenue we have obtained from the sales of our product on our website. As it is an event that takes place on our side (our website), it is important that we allow Facebook and Google to measure it, otherwise we will not be able to obtain this data.
  • ROAS: Revenue on Ads Spent. It tells us how much each euro invested in the campaign has generated. In this way we can compare campaigns with different investments to see which is more profitable. The calculation of this metric is: Conversion Value / Expenditure.
  • Spent: Total spent incurred on each campaign in the time frame selected.

INSTAGRAM

COMMUNITY GROWTH

  • Followers: Total number of followers.
  • Growth: Followers growth in the period selected
  • Posts: Number of publications in the period selected.

DEMOGRAPHICS: GENDER AND AGE

Gender and age of our followers.

DEMOGRAPHICS: COUNTRIES AND CITIES

  • Top 10 countries: percentage of the top 10 countries from which our followers connect.
  • Top 10 cities: percentage of the top 10 cities from which our followers connect.

AVERAGE REACH PER DAY

  • Impressions: Total number of times that the profile or publications are shown. It includes organic and paid data. 
  • Average reach per day: Average number of people who have been reached with our publications. The average is taken over the number of days. It includes organic and paid data. 
  • Profile views: Visits to Instagram profile.
  • Posts: Total number of posts published in the period selected.

POSTS

  • Engagement: Engagement of our publications. The engagement rate is the number of interactions per 1000 people reached. Depending on each social platform, this formula varies slightly. 
  • Posts: Total number of posts published in the period selected.

INTERACTIONS

  • Likes: Total number of likes on posts published in the period selected.
  • Comments: Total number of comments on posts published in the period selected.
  • Saved: Total number of times that post published in the period selected have been saved.
  • Interactions: total number of interactions on the posts published in the time frame selected.

RANKING OF POSTS

  • Published: Date of post publication
  • Impressions: Total number of times that posts has been shown. It only collects organic data.
  • Likes: Total number of likes received of each post published in the period selected.
  • Saved: Number of times that each post published in the period selected has been saved.
  • Comments: Total number of comments on each publication. 
  • Reach: Total number of people that have been reached by each publication. It only collects organic data.
  • Engagement: Engagement of our publications. The engagement rate is the number of interactions per 1000 people reached. Depending on each social platform, this formula varies slightly.

PROMOTED POSTS

  • Impressions: Total number of paid impressions.
  • Reach: Total number of paid reach.
  • Interactions: Total number of paid interactions.
  • Reprod.: total number of views of promoted posts.

RANKING OF HASHTAGS

  • Number of posts: Number of posts that include each hashtag.
  • Impressions: Number of impressions of each hashtag on publications. If they have been used in several publications, those numbers will be averaged
  • Likes: Likes on publications that used each hashtag. If they have been used in several publications, the numbers will be averaged.
  • Comments: Number of comments on publications that used each hashtag. If they have been used in several publications, the numbers will be averaged.

STORIES

  • Impressions: Total number of times that stories are shown.  It only collects organic data. If we want to access the paid data we must connect Facebook Ads to Metricool and check the information about Instagram campaigns
  • Avg reach per Story: Total number of people reached with our stories. It only collects organic data.
  • Stories: Total number of stories published in the period selected.

RANKING OF STORIES

  • Published: Date of story publication.
  • Impressions: Total number of times that stories has been shown. It only collects organic data. If we want to access the paid data we must connect Facebook Ads to Metricool and check the information about Instagram campaign. 
  • Reach: Total number of people that have been reached by each story. It only collects organic data. If we want to access the paid data we must connect Facebook Ads to Metricool and check the information about Instagram campaign.
  • Replies: Number of replies on each story.
  • Tap back: Number of times that users have tapped back to see a story again.
  • Tap forward: Number of times that users have tapped forward to skip a story.
  • Exits: Number of times that users have gone to the next account without seeing all our stories.

COMPETITORS

  • Followers: Total number of followers.
  • Posts: Total number of posts published by each competitor.
  • Likes: Average number of likes per post.
  • Comments: Average number of comments per post.
  • Engagement: The engagement formula for competitors is as follows: Avg. Interactions/ # followers * 1000

LINKEDIN

COMMUNITY GROWTH

  • Followers: Total number of followers of our account
  • Paid Followers: Followers gained through advertising on LinkedIn.
  • Posts: Total number of posts published in the period selected.

REACH OF THE PAGE

  • Impressions: Number of impressions on our page. It includes the impressions on posts published in the period selected. 
  • Posts: Total number of posts published in the period selected.

 INTERACTIONS

  • Reactions: Total number of likes received on posts published in the period selected.
  • Comments: Total number of comments received on posts published in the period selected.
  • Clicks: Total number of clicks on posts published in the period selected.s. 
  • Interactions: Total number of interactions: Likes + Comments + Clicks.

RANKING OF POSTS

  • Published: Date of publication
  • Likes: Likes received on each post published in the period selected.
  • Comments: Comments received on each post published in the period selected.
  • Impressions: Total number of impressions on each post.
  • Clicks: Clicks on each post published in the period selected.
  • Engagement: Engagement of our publications. It is defined as  the interactions received by your followers x 1000. 
  • Video views: The number of times your video has been watched.
  • Viewers: Number of people who have seen your video. 
  • Time watched: Average time videos have been played.

GOOGLE ADS

REACH

  • Impressions: Total number of times that our campaigns have been shown. 
  • Spent: Total spent on Google Ads in the period selected.

RESULTS

  • Clicks: Total number of clicks on our campaigns.
  • Conversions: Total number of conversions. 
  • Spent: Total spent on Google Ads in the period selected.

PERFORMANCE

  • CPM: Cost per thousand impressions. Spent / Impressions x 1000.
  • CPC: Cost per click. Spent / Clicks.
  • CTR: Click Through Rate. Clicks / Impressions x 100.
  • Spent: The total spent on all the campaigns created in the period selected

CAMPAINGS RANKING

  • Updated: Last campaign update.
  • Impressions: Number of impressions of each campaign.
  • Clicks: Number of clicks for each campaign.
  • Conversions: Number of conversions for each campaign
  • CPM: Cost per thousand impressions. Spent / Impressions x 1000
  • CPC: Cost per click. Spent / Clicks
  • CTR: Click Through Rate. Clicks / Impressions x 100
  • Spent: The spent on each campaign in the period selected

KEYWORDS RANKING

  • Impressions: Number of impressions received by each keyword.
  • Clicks: Number of clicks on each keyword.
  • Conversions: Number of conversions achieved by each keyword.
  • CPM: Cost per thousand impressions. Spent / Impressions x 1000.
  • CPC: Cost per click. Spent / Clicks
  • CTR: Click Through Rate. Clicks / Impressions x 100
  • Spent: The spent incurred in each keyword.

GOOGLE MY BUSINESS

QUERIES

  • Direct: When someone searches for a business directly, for instance: McDonald’s Barcelona.
  • Indirect: When the search is generic. For example, Restaurants in Barcelona and McDonald’s Barcelona appears in the results.
  • Chains: Type of indirect searches. This metric gathers the information when the searches are about chains. Following the same example, it would be the times that McDonald’s in Barcelona appeared in the first results when users look for McDonald’s, that is, the chain of restaurants in general.
  • Total: Total number of searches: Direct + Indirect

VIEWS

  • Google Maps: Google Maps organic views
  • Google Search: Google search organic views.
  • Total: Total number of views.

CLICKS

  • Website: Number of clicks on the button to access the business’s website.
  • Phone: Number of clicks on the button to call and contact the business by phone.
  • Driving directions: Number of clicks on the button to how to get to the business location.
  • Total: Total of clicks on all of the buttons combined

REVIEWS

  • Star Rating: Average score of your Google My Business listing.
  • Total: Total number of reviews received. 

RANKING OF REVIEWS

  • Published: Review Date.
  • User: The name of the user who wrote the review.
  • Text: Review text.
  • Star Rating: Rating given by the user.
  • Replied: Whether the review has been replied to or not.

YOUTUBE

COMMUNITY GROWTH

  • Subscribers: total number of subscribers to the channel at the end of the selected time range.
  • Video views: total number of plays in the selected period.
  • Revenue: total revenues earned in the selected period.
  • Videos: total videos published. Includes hidden videos.

DEMOGRAPHY

Gender and age of our subscribers. YouTube provides the data by unique viewers. For viewers by country, this data is based on the IP address of the viewers. For age and gender, this is based on viewers who are logged in on any device.

It is also important to note that YouTube may show demographic data for a limited group of viewers and that the information does not reflect the whole traffic as a whole.

DEMOGRAPHICS: COUNTRIES AND TRAFFIC SOURCE

  • Top 10 countries: percentage of the top 10 countries where our followers are from.
  • Traffic source: percentage of the top 10 traffic sources from which we receive views of our channel.

VIDEO VIEWS

  • Video views: total number of plays in the selected period.
  • Videos: total videos published. Includes hidden videos.

INTERACTIONS

  • Likes: total number of likes of the video.
  • Dislikes: total number of dislikes of the video.
  • Comments: total number of comments on the video.
  • Videos: total number of videos published. Includes hidden videos.

RANKING OF VIDEOS

  • Published: date and time of publication of the videos.
  • Text: Title of the video. By clicking on “Go” you can go to the video.
  • Video views: total number of reproductions of the video (if the data is shown in negative, it is because Youtube subtracts views from a channel if it considers that they are fraudulent views made with bots or automatically).
  • Watch time: Total viewing time of the video.
  • Average views: Total playback time of your video divided by the total number of views of the video.
  • Likes: total number of likes of the video.
  • Dislikes: total number of dislikes of the video.
  • Comments: total number of comments on the video.
  • Shares: total number of times the video has been shared.

COMPETITORS

  • Subscribers: total number of subscribers of the competitor.
  • Views: total views of all videos on the competitor’s channel.
  • Videos: total number of videos published by the competitor.
  • Video views: average number of video views published in the period.
  • Likes: Total number of Likes received divided by the competitor’s videos in the period analysed.
  • Dislikes: Total number of dislikes received divided by the competitor’s videos in the period analysed.
  • Comments: Total number of comments received divided by the competitor’s videos in the period analysed.

TWITCH

COMMUNITY GROWTH

  • Followers: total number of followers.
  • Videos: total number of videos in the period.

SUBSCRIBERS

  • Subscribers: total number of subscribers.
  • Videos: total number of videos for the period.

VIDEOS

  • Video views: total number of plays of your videos.
  • Streaming: total time of live broadcasting.
  • Videos: total number of videos in the period

COMPETITORS

  • Followers: total number of subscribers of the competitor in the selected period.
  • Video views: total number of video views of the competitor in the selected period.
  • Videos: total number of videos of the competitor in the selected period.
  • Clips: total number of clips of the competitor in the selected period.

TIKTOK ADS

TIKTOK ADS: REACH

  • Impressions: Total impressions achieved by the account in the selected period.
  • Spent: Total spend of all campaigns. Displayed in the currency in which the TikTok Ads account is configured.

TIKTOK ADS: RESULTS

  • Clicks: Total number of clicks achieved by all campaigns.
  • Conversions: Total number of conversions achieved by all campaigns.
  • Spent: Total spend of all campaigns. Displayed in the currency in which the TikTok Ads account is configured.

TIKTOK ADS: PERFORMANCE

  • CPM: Cost per thousand impressions. The formula to calculate it is Spend / Impressions x 1000.
  • CPC: Cost per click. The formula is Spend / Clics.
  • CTR: Click Through Rate. The formula is Clics / Impressions x 100.
  • Spent: Total spend for all campaigns. It is displayed in the currency in which the TikTok Ads account is configured.

And up to here, all the metrics that you will find in Metricool’s dashboard and reports. We hope they will help you to get a better understanding of your performance.

Do you have any questions? We will read your comments!

Cristina de Castro

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Send this to a friend