Your Metrics on Metricool

by

Metricool offers many metrics for multiple digital platforms. If you connect your accounts, you can find valuable insights for:

  • Web/blog
  • Instagram
  • Twitter
  • Facebook
  • LinkedIn
  • Google My Business
  • Facebook Ads
  • Google Ads

In this article we will review all the metrics related to your accounts in detail that you will find on Metricool and what they mean.

Metrics Dashboard

In this first section, we review all the metrics that you will find in Metricool after connecting your account.

Web/Blog Analytics

Activity

  • Pageviews: Number of page views of our web in the time span selected.
  • Visits: How many times our web has been visited. (“Sessions” on Google Analytics)
  • Visitors: Number of unique users who have visited your site.
  • Posts: Total number of posts published in the period of time selected.
  • Comments: Total number of comments received in the posts published in the time frame selected.
  • Daily pageviews, visits and visitors: Average between the total data and the time range selected.
  • Pageviews per visitor
  • Posts per week
  • Comments per post
  • Visitors by country:  List of countries from where your visitors have access to your web. The data is expressed in absolute value and percentage.
  • Pageviews summary: List of the pages that have been visited on your website organized in descending order. Expressed in number and percentage of the total visits received by the website in the period of time selected. 
  • Source Traffic summary: List with the different kind of sources that send traffic to your Website. In number and percentage. Organized in descending order. 

TWITTER

Twitter evolution page is divided by Community, Posts and Competitors. Following, you can check all the related metrics one by one:

Community

✅ Growth

  • Followers: Total number of followers
  • Following: Total number of users that are followed by us. 
  • Second Level: Followers of our followers
  • Tweets: Number of tweets that we have published in the time range selected. It includes original tweets, retweets and replies. 
  • Followers (Variance): The growth of followers in the period selected.
  • Daily followers: Average number of followers earned or lost per day in the period of time selected.
  • Followers per tweet, Following, Tweets per day, Tweets per week: Average data in the period of time selected.

*If you pass your mouse over the arrow icon next to the numbers, it will show you the variation of the current period with respect to the previous exact period. For example, if you select a week, the result will compare to the previous 7 days. 

✅ Followers Balance:

It registers all the followers changes occurred in the time span selected. If a new follower stops following us and then starts following us again in different days, it will count as 2 followers. This metric is meant to analyze the reaction of our community to our publications.

  • Acquired: Followers earned in the period selected. If there are accounts that have been blocked or have been deleted in the period, they won’t appear in the dashboard but they will be displayed in the report.
  • Lost: Followers lost in the period selected.
  • Tweets: Number of total tweets published in the period selected. It includes retweets. 

✅ Acquired – Lost Summary:

A list with the followers acquired or lost during the time range selected. It is organized from the most recent to the oldest. The figure in red under each image indicates the number of followers of each account.

Posts

✅ Interactions:

  • Likes: Total number of likes received on your tweets published in the period selected.
  • Retweets: How many times your posts published in the period selected have been retweeted.
  • Mentions: Total mentions received in the period selected. Metricool counts every time someone replies to a tweet and when there is a explicit mention with the @ symbol.
  • Tweets: Number of total tweets published in the period selected. 

✅ Tweets Ranking:

  • Published: Tweet publication date.
  • Likes: Total number of likes received by tweet.
  • Retweets: How many times each tweet has been retweeted.
  • Clicks: Total number of link clicks. This information is only registered if Metricool URL shortener is used.

Competitors

✅ Summarized chart:

  • Followers: Total number of followers of each competitor.
  • Following: Total number of users that are followed by each competitor. 
  • Tweets: Number of total tweets published in the period selected
  • Likes: Average number of likes received in the time range selected.
  • Retweets: Average number of times each tweet published in the period selected has been retweeted.

✅ Spread chart (click the arrow symbol next to the competitor name):

  • Growth: Evolution of followers, following and tweets in the period selected.
  • Interactions: Total number of likes and how many times posts have been retweeted along with an evolution chart. Number of tweets published in the period selected.
  • Posts: A list with all the posts published in the period selected along with the number of likes and retweets received by each publication.

FACEBOOK

Page Overview

✅ Growth:

  • Likes: Current total number of page likes received.
  • Impressions : Total number of impressions on your page, including impressions on posts in the period selected (organic and paid data).
  • Page Views: Number of times your Fan Page has been viewed.
  • Posts: Number of publications in the period selected.
  • Likes (variance): Likes growth in the period selected.
  • Daily likes, Page Views and posts:  Average between the total data and the time range selected. 
  • Likes per post
  • Posts per week

* If you pass your mouse over the arrow icon next to the numbers, it will show you the variation of the current period with respect to the previous period. For example, if you select a week, the result will compare to the previous 7 days.

✅ Followers Balance:

It registers all the followers changes occurred in the time span selected. If a new follower stops following us and then starts following us again in different days, it will count as 2 followers. This metric is meant to analyze the reaction of our community to our publications.

  • Acquired: Followers acquired in the period selected.
  • Lost: Followers lost in the period selected.
  • Posts: Total number of publications in the period selected.

✅ Demographic data:

Gender, Age, followers by country and city. Facebook will start providing this information from 100 followers. 

✅ Clicks on page:

  • Call to Action: Number of clicks on the call-to-action button located at the top of the Page (Register, call, write, donate, etc. depending on how it is configured).
  • Get Directions: Number of clicks on the address button that will drive to Google Maps. This option must be set up on your Fan Page.
  • Phone: Number of clicks on  contact phone number to receive a call. This option must be configured on your Fan Page.
  • Page Views: Number of times our Facebook Page has been viewed. 

Posts

✅ Overview:

  • Engagement: Engagement of our publications. The engagement rate is the number of interactions per 1000 people reached. Depending on each social platform, this formula varies slightly. 
  • Interactions: Total number of interactions that our posts published in the period selected have received. That is, reactions, shares, clicks and comments.
  • Reach: Total number of people that have been reached with our publications. It includes both organic and paid data (except for other type of promotions, such as ads)
  • Impressions: Total number of times that our publications have been displayed. It adds up organic and paid data.
  • Posts: Total number of publications in the period selected.

✅ Interactions

  • Reactions: Total number of reactions towards the posts published in the period selected. (Like, Love, Haha, Wow, Sad and Angry)
  • Comments: Total number of comments on posts published in the time range selected.
  • Shares: How many times our posts published in the period selected have been shared. 
  • Clicks: How many times our users have clicked the links included in our publications. 
  • Posts: Posts published in the period selected. 

✅ Posts List:

  • Published: Publication date.
  • Reactions: Total number of reactions received by each post: Like, Love, Haha, Wow, Sad and Angry. It includes organic, paid and viral. By viral, we mean the reactions received when other users share our post.
  • Comments: Total number of comments on each publication. Includes paid and viral content.
  • Shares: Number of times that the publication has been shared.
  • Clicks: Total number of clicks on each publication. 
  • Link Clicks: Clicks on the link included in each publication. 
  • Impressions: How many times your publications has been displayed. It considers the organic and paid data.
  • Reach: Number of people who has been reached on each publication. It considers the organic and paid data. 
  • Video views: The number of times your video was watched for at least 10 seconds, or for nearly its total length, whichever happened first. 
  • Time watched: Average time videos have been played.
  • Engagement: Engagement of our publications. The engagement rate is the number of interactions per 1000 people reached. Depending on each social platform, this formula varies slightly. 
  • Boost: Promoted posts from Metricool uses Facebook’s optimized segmentation based on the organic results of each publication, plus a filter that we add listing the 3 countries with more followers of the fanpage.

Competitors

✅ Summarized menu:

  • Likes on Page: Total number of likes on the the competitor’s page.
  • Posts: Total number of publications in the period selected
  • Reactions: Average number of reactions on all the posts published in the period selected.
  • Comments: Average number of comments on posts published by the competitors in the period of time selected.
  • Shares: Average number of times our competitor’s posts have been shared in the time range previously selected.
  • Engagement: The engagement formula for competitors is as follows: 

Avg. Interactions (reactions, shares, comments)/ # followers * 1000

✅ Spread menu:

  • Growth: Followers evolution along with the evolution of publications in the time span selected
  • Interactions: Engagement, reactions, comments, shares and posts evolution.
  • Posts: List with all the posts published in the period selected with the following information: date, reactions, comments, shares and engagement.

FACEBOOK ADS

Campaigns

✅ Reach:

  • Impressions: Total number of times that the ad has been displayed
  • Reach: Total number of people who has been reached with our ads.
  • Spent: Total spent incurred on Facebook ads in the time frame selected.

✅ Results:

  • Clicks: Total number of clicks on ads..
  • Spent: Total spent incurred on Facebook ads in the time frame selected.

✅Performance:

  • CPM: Cost per thousand impressions. The formula to calculate is: Spent/Impressions x 1000.
  • CPC: Cost per click. The formula is Spent / Clicks.
  • CTR: Click Through Rate. The formula is Clicks / Impressions x 100.
  • Spent: Total spent incurred on Facebook ads in the time frame selected. 

✅ Campaigns Table:

  • Updated: Date of the last update of each campaign.
  • Impressions: Number of impressions of each campaign.
  • Reach: Total reach of each campaign.
  • Clicks: Number of clicks on each campaign.
  • Conversions: Total number of conversions of each campaign (the conversion is determined by Facebook pixel configuration).
  • Results: Total number of actions achieved, in reference to the objective of each campaign.
  • CPM: Cost per thousand impressions. The formula to calculate is: Spent/Impressions x 1000.
  • CPC: Cost per click. The formula is Spent / Clicks.
  • CTR: Click Through Rate. The formula is Clicks / Impressions x 100.
  • Spent: Total spent incurred on each campaign in the time frame selected.

INSTAGRAM

Community

✅ Growth:

  • Followers: Total number of followers.
  • Following: Total number of users followed
  • Posts: Total number of posts published in the period selected.
  • Followers growth: Growth (positive or negative) in the period selected.
  • Followers (variation): Total number of followers gained or lost in the time frame selected.
  • Followers per post and daily followers gained or lost
  • Following (variation): The increment or decrease of people followed in the period selected. 
  • Daily and weekly posts: Average of posts published in the time frame selected.

* If you pass your mouse over the arrow icon next to the numbers, it will show you the variation of the current period with respect to the previous period. For example, if you select a week, the result will compare to the previous 7 days.

✅ Followers Balance:

  • New followers: Followers gained or lost in the period selected. (Accounts that have been blocked or erased won’t appear on the dashboard but they will be shown in the report)

✅ Demographic data:

Gender, Age, followers by country and city. Instagram will start providing this information from 100 followers.

✅ Profile:

  • Impressions: Total number of times that the profile or publications are shown. It includes organic and paid data. 
  • Reach: Total number of times people has been reached with the profile or publications.It includes organic and paid data. 
  • Profile views: Visits to Instagram profile.
  • Website clicks: Number of clicks on the Bio’s URL.
  • Posts: Total number of posts published in the period selected.

Posts

✅ Overview

  • Engagement: Engagement of our publications. The engagement rate is the number of interactions per 1000 people reached. Depending on each social platform, this formula varies slightly. 
  • Interactions: Total number of interactions on the posts published in the time span selected.
  • Reach: Total number of people reached with our publications. It only collects organic data. If we want to access the paid data we must connect Facebook Ads to Metricool and check the information about Instagram campaigns.
  • Impressions: Total number of times that publications are shown.  It only collects organic data. If we want to access the paid data we must connect Facebook Ads to Metricool and check the information about Instagram campaigns.
  • Posts: Total number of posts published in the period selected.

✅ Interactions:

  • Likes: Total number of likes on posts published in the period selected.
  • Comments: Total number of comments on posts published in the period selected.
  • Saved: Total number of times that post published in the period selected have been saved.
  • Posts: total number of posts published in the time frame selected.
  • Daily likes, likes per post, daily comments, comments per post, likes per comment. 

✅ Post list: 

  • Date: Date of post publication
  • Impressions: Total number of times that posts has been shown. It only collects organic data. If we want to access the paid data we must connect Facebook Ads to Metricool and check the information about Instagram campaign.
  • Reach: Total number of people that have been reached by each publication. It only collects organic data. If we want to access the paid data we must connect Facebook Ads to Metricool and check the information about Instagram campaign.
  • Likes: Total number of likes received of each post published in the period selected.
  • Saved: Number of times that each post published in the period selected has been saved.
  • Comments: Total number of comments on each publication. 
  • Clicks: Total number of clicks on each publication. This metric will start gathering data for all the publications with our Instagram link
  • Interactions: Total interactions on each publications. (Likes, comments and Saved)
  • Engagement: Engagement of our publications. The engagement rate is the number of interactions per 1000 people reached. Depending on each social platform, this formula varies slightly.

✅ Hashtags:

  • Impressions: Number of impressions of each hashtag on publications. If they have been used in several publications, those numbers will be averaged. 
  • Number of posts: Number of posts that include each hashtag.
  • Likes: Likes on publications that used each hashtag. If they have been used in several publications, the numbers will be averaged.
  • Comments: Number of comments on publications that used each hashtag. If they have been used in several publications, the numbers will be averaged.

✅ Stories: 

⚠️  IMPORTANT: Information about original stories, it doesn’t collect information of stories shared from other users.

✅ Reach: 

  • Impressions: Total number of times that stories are shown.  It only collects organic data. If we want to access the paid data we must connect Facebook Ads to Metricool and check the information about Instagram campaigns
  • Reach: Total number of people reached with our stories. It only collects organic data. If we want to access the paid data we must connect Facebook Ads to Metricool and check the information about Instagram campaigns.
  • Stories: Total number of stories published in the period selected.

✅ Stories List:

  • Date: Date of story publication.
  • Impressions: Total number of times that stories has been shown. It only collects organic data. If we want to access the paid data we must connect Facebook Ads to Metricool and check the information about Instagram campaign. 
  • Reach: Total number of people that have been reached by each story. It only collects organic data. If we want to access the paid data we must connect Facebook Ads to Metricool and check the information about Instagram campaign.
  • Replies: Number of replies on each story.
  • Tap back: Number of times that users have tapped back to see a story again.
  • Tap forward: Number of times that users have tapped forward to skip a story.
  • Exits: Number of times that users have gone to the next account without seeing all our stories.

Competitors

✅ Summarized menu: 

  • Followers: Total number of followers.
  • Posts: Total number of posts published by each competitor.
  • Likes: Average number of likes per post.
  • Comments: Average number of comments per post.
  • Engagement: The engagement formula for competitors is as follows:

 Avg. Interactions/ # followers * 1000

✅ Spread menu:

  • Growth: Total number of followers and posts published by each competitor.
  • Interactions: Total number of engagement, likes, comments and posts in the period selected.
  • Posts: List of posts published by each competitor in the time frame selected. Date, total number of likes, comments, interactions and engagement.
  • Hashtags: Hashtags used by each competitors in the period selected.

LINKEDIN

Page Overview

✅ Growth:

  • Followers: Total number of followers of our account
  • Paid: Followers gained through advertising on LinkedIn.
  • Impressions: Number of impressions on our page. It includes the impressions on posts published in the period selected. 
  • Updates: Total number of posts published in the period selected.
  • Followers variation: Growth in the period selected
  • Daily followers:Average number of followers gained or lost in the period selected.
  • Followers per update, daily impressions, Impressions per update, Daily updates: Metrics calculated on average in the period selected.

✅ Interactions:

  • Likes: Total number of likes received on posts published in the period selected.
  • Comments: Total number of comments received on posts published in the period selected.
  • Clicks: Total number of clicks on posts published in the period selected.
  • Updates: Total number of posts published in the period selected.

Posts

✅ Updates ranking:

  • Date: Date of publication
  • Likes: Likes received on each post published in the period selected.
  • Comments: Comments received on each post published in the period selected.
  • Clicks: Clicks on each post published in the period selected.
  • Impressions: Total number of impressions on each post.
  • Engagement: Engagement of our publications. It is defined as  the interactions received by your followers x 1000..
  • Video views: The number of times your video has been watched.
  • Viewers: Number of people who have seen your video. 
  • Time watched: Average time videos have been played.

GOOGLE ADS

Campaigns

✅ Reach:

  • Impressions: Total number of times that our campaigns have been shown. 
  • Spent: Total spent on Google Ads in the period selected.

✅ Results:

  • Clicks: Total number of clicks on our campaigns.
  • Conversions: Total number of conversions. 
  • Spent: Total spent on Google Ads in the period selected.

✅ Performance: 

  • CPM: Cost per thousand impressions. Spent / Impressions x 1000.
  • CPC: Cost per click. Spent / Clicks.
  • CTR: Click Through Rate. Clicks / Impressions x 100.
  • Spent: The total spent on all the campaigns created in the period selected.

✅ Campaign Table:

  • Start: Start date of the campaign.
  • Impressions: Number of impressions of each campaign.
  • Clicks: Number of clicks for each campaign.
  • Conversions: Number of conversions for each campaign
  • CPM: Cost per thousand impressions. Spent / Impressions x 1000
  • CPC: Cost per click. Spent / Clicks
  • CTR: Click Through Rate. Clicks / Impressions x 100
  • Spent: The spent on each campaign in the period selected

✅ keywords:

  • Name: Name of the keyword.
  • Impressions: Number of impressions received by each keyword.
  • Clicks: Number of clicks on each keyword.
  • Conversions: Number of conversions achieved by each keyword.
  • CPM: Cost per thousand impressions. Spent / Impressions x 1000.
  • CPC: Cost per click. Spent / Clicks
  • CTR: Click Through Rate. Clicks / Impressions x 100
  • Spent: The spent incurred in each keyword.

GOOGLE MY BUSINESS

Location

✅ Queries:

  • Direct: When someone searches for a business directly, for instance: McDonald’s Barcelona.
  • Indirect: When the search is generic. For example, Restaurants in Barcelona. In the first Google results will appear McDonald’s Barcelona.
  • Chains: This metric gathers the information when the searches are about chains. Following the same example, it would be the times that the McDonald’s in Barcelona appeared in the first results when users look for McDonald’s, that is, the chain of restaurants in general.
  • Total: The total number of searches, the sum of all the different ways to look for information about your business, that is, Direct + Indirect + Chains.

✅ Views:

  • Google Maps: Google Maps organic views
  • Google Search: Google search organic views.
  • Total: Total number of views.

✅ Clicks:

  • Website: Number of clicks on the button to access the business’s website.
  • Phone: Number of clicks on the button to call and contact the business by phone.
  • Direction: Number of clicks on the button to how to get to the business location.
  • Total: Total of clicks on all of the buttons combined

✅ Reviews:

  • Star Rating: Average score of your Google My Business listing.
  • Total: Total number of reviews received. 

✅ Reviews table:

  • User: The name of the user who wrote the review.
  • Message: Review text.
  • Date: Review Date.
  • Star Rating: Rating given by the user.
  • Replied: Whether the review has been replied to or not.

✅ Photos and videos:

  • Views: Number of times the photos or videos in your listing has been seen. Photos and videos uploaded directly by your business and by other users.
  • Total: Total number of photos and videos uploaded in the period selected.

 ✅ Photos & videos table:

  • Date: Date that the photo or video was uploaded.
  • Views: Views of each photo or video.
  • Type: Type of publication, photos or videos.

✅ Post:

  • Views: Number of times the posts published in the period selected has been visited.
  • Total: Total number of posts published in the period selected.

✅ Post Table:

  • Date: Date of the publication
  • Visits: Visits received by each publication.
  • Type: Photo or Video

⚠️ IMPORTANT: When you plan content with Metricool, this is what you can publish: 

  • Text: A post is published
  • Text + link: The post is published with a button and a photo if it’s possible to obtain one highlighted from the link.
  • Text + link + image: A post with an image and button.
  • Text + image: A photo is published in the photos section in the Google My Business listing. 

METRICS IN THE REPORT 

Web / Blog

Audience:

  • Pageviews: Number of page views of our web in the time span selected
  • Visits: How many times our web has been visited. (“Sessions” on Google Analytics)
  • Visitors: Number of unique users who have visited your site.

Twitter

COMMUNITY GROWTH

  • Followers: Total number of followers.
  • Acquired:  Followers gained in the period selected. If there are accounts that have been blocked or have been deleted in the period, they won’t appear in the dashboard but they will be displayed in the report.
  • Lost: Followers lost in the period selected.
  • Tweets: Number of total tweets published in the period selected. It includes retweets 

✅ Interactions:

  • Likes: Total number of likes received on your tweets published in the period selected.
  • Retweets: How many times your posts published in the period selected have been retweeted.
  • Mentions: Total mentions received in the period selected. Metricool counts every time someone replies to a tweet and when there is a explicit mention with the @ symbol.
  • Interactions: Total number of interactions: Likes + Retweets + Mentions

✅ Tweets Ranking:

  • Published: Tweet publication date.
  • Likes: Total number of likes received by tweet.
  • Retweets: How many times each tweet has been retweeted.
  • Clicks: Total number of link clicks. This information is only registered if Metricool URL shortener is used

✅ Competitors:

  • Followers: Total number of followers of each competitor.
  • Following: Total number of users that are followed by each competitor.
  • Posts: Number of posts published by each competitor in the period selected. 
  • Likes: Average likes received per publication.
  • Retweets: Average retweets per publication in the period selected.

Facebook

✅ Community Growth:

  • Likes: Total number of likes on page.
  • Acquired: Followers gained in the period selected.
  • Lost: Followers lost in the period selected.
  • Posts: Total number of posts published in the period selected. 

✅ Page reach:

  • Impressions : Total number of impressions on your page, including impressions on posts in the period selected (organic and paid data).
  • Posts: Total number of posts published in the period selected.  

✅ Clicks on Page:

  • Call to Action: Number of clicks on the call-to-action button located at the top of the Page (Register, call, write, donate, etc. depending on how it is configured).
  • Get Directions: Number of clicks on the address button that will drive to Google Maps. This option must be set up on your Fan Page.
  • Phone: Number of clicks on  contact phone number to receive a call. This option must be configured on your Fan Page.

✅ Posts:

  • Engagement: Engagement of our publications. The engagement rate is the number of interactions per 1000 people reached. Depending on each social platform, this formula varies slightly. 
  • Interactions: Total number of interactions that our posts published in the period selected have received. That is, reactions, shares, clicks and comments.
  • Reach: Total number of people that have been reached with our publications. It includes both organic and paid data (except for other type of promotions, such as ads)
  • Posts: Total number of publications in the period selected. 

✅ Interactions:

  • Reactions: Total number of reactions towards the posts published in the period selected. (Like, Love, Haha, Wow, Sad and Angry)
  • Comments: Total number of comments on posts published in the time range selected.
  • Shares: How many times our posts published in the period selected have been shared. 
  • Clicks: How many times our users have clicked the links included in our publications. 

✅ Post Ranking:

  • Published: Publication date.
  • Reactions: Total number of reactions received by each post: Like, Love, Haha, Wow, Sad and Angry. It includes organic, paid and viral. By viral, we mean the reactions received when other users share our post.
  • Comments: Total number of comments on each publication. Includes paid and viral content.
  • Shares: Number of times that the publication has been shared.
  • Clicks: Total number of clicks on each publication. 
  • Link Clicks: Clicks on the link included in each publication. 
  • Reach: Number of people who has been reached on each publication. It considers the organic and paid data. 
  • Video views: The number of times your video was watched for at least 10 seconds, or for nearly its total length, whichever happened first. 
  • Engagement: Engagement of our publications. The engagement rate is the number of interactions per 1000 people reached. Depending on each social platform, this formula varies slightly.  

✅ Competitors:

  • Likes on Page: Total number of likes on the the competitor’s page.
  • Posts: Total number of publications in the period selected
  • Reactions: Average number of reactions on all the posts published in the period selected.
  • Comments: Average number of comments on posts published by the competitors in the period of time selected.
  • Shares: Average number of times our competitor’s posts have been shared in the time range previously selected.
  • Engagement: The engagement formula for competitors is as follows: 

Avg. Interactions (reactions, shares, comments)/ # followers * 1000

FACEBOOK ADS

✅ Reach:

  • Impressions: Total number of times that the ad has been displayed
  • Reach: Total number of people who has been reached with our ads.
  • Spent: Total spent incurred on Facebook ads in the time frame selected.

✅ Results:

  • Clicks: Total number of clicks on ads..
  • Spent: Total spent incurred on Facebook ads in the time frame selected.

✅ Performance:

  • CPM: Cost per thousand impressions. The formula to calculate is: Spent/Impressions x 1000.
  • CPC: Cost per click. The formula is Spent / Clicks.
  • CTR: Click Through Rate. The formula is Clicks / Impressions x 100.
  • Spent: Total spent incurred on Facebook ads in the time frame selected. 

✅ Campaigns Ranking:

  • Updated: Date of the last update of each campaign.
  • Impressions: Number of impressions of each campaign.
  • Reach: Total reach of each campaign.
  • Clicks: Number of clicks on each campaign.
  • Conversions: Total number of conversions of each campaign (the conversion is determined by Facebook pixel configuration).
  • Results: Total number of actions achieved, in reference to the objective of each campaign.
  • CPM: Cost per thousand impressions. The formula to calculate is: Spent/Impressions x 1000.
  • CPC: Cost per click. The formula is Spent / Clicks.
  • CTR: Click Through Rate. The formula is Clicks / Impressions x 100.
  • Spent: Total spent incurred on each campaign in the time frame selected.

 Instagram

✅ Community Growth: 

  • Followers: Total number of followers.
  • Growth: Followers growth in the period selected
  • Posts: Number of publications in the period selected.

✅ Reach:

  • Impressions: Total number of times that the profile or publications are shown. It includes organic and paid data. 
  • Reach: Total number of times people has been reached with the profile or publications.It includes organic and paid data. 
  • Profile views: Visits to Instagram profile.
  • Posts: Total number of posts published in the period selected.

✅ Posts:

  • Engagement: Engagement of our publications. The engagement rate is the number of interactions per 1000 people reached. Depending on each social platform, this formula varies slightly. 
  • Posts: Total number of posts published in the period selected.

✅ Interactions:

  • Likes: Total number of likes on posts published in the period selected.
  • Comments: Total number of comments on posts published in the period selected.
  • Saved: Total number of times that post published in the period selected have been saved.
  • Interactions: total number of interactions on the posts published in the time frame selected.

✅ Post Ranking:

  • Published: Date of post publication
  • Impressions: Total number of times that posts has been shown. It only collects organic data. If we want to access the paid data we must connect Facebook Ads to Metricool and check the information about Instagram campaign.
  • Likes: Total number of likes received of each post published in the period selected.
  • Saved: Number of times that each post published in the period selected has been saved.
  • Comments: Total number of comments on each publication. 
  • Reach: Total number of people that have been reached by each publication. It only collects organic data. If we want to access the paid data we must connect Facebook Ads to Metricool and check the information about Instagram campaign.
  • Engagement: Engagement of our publications. The engagement rate is the number of interactions per 1000 people reached. Depending on each social platform, this formula varies slightly.

✅ Hashtag Ranking:

  • Number of posts: Number of posts that include each hashtag.
  • Impressions: Number of impressions of each hashtag on publications. If they have been used in several publications, those numbers will be averaged
  • Likes: Likes on publications that used each hashtag. If they have been used in several publications, the numbers will be averaged.
  • Comments: Number of comments on publications that used each hashtag. If they have been used in several publications, the numbers will be averaged.

✅ Stories:

⚠️  IMPORTANT: You obtain data from your own stories, not from other users’ stories that you share.

  • Impressions: Total number of times that stories are shown.  It only collects organic data. If we want to access the paid data we must connect Facebook Ads to Metricool and check the information about Instagram campaigns
  • Reach: Total number of people reached with our stories. It only collects organic data. If we want to access the paid data we must connect Facebook Ads to Metricool and check the information about Instagram campaigns.
  • Stories: Total number of stories published in the period selected.

✅ Stories Ranking:

  • Published: Date of story publication.
  • Impressions: Total number of times that stories has been shown. It only collects organic data. If we want to access the paid data we must connect Facebook Ads to Metricool and check the information about Instagram campaign. 
  • Reach: Total number of people that have been reached by each story. It only collects organic data. If we want to access the paid data we must connect Facebook Ads to Metricool and check the information about Instagram campaign.
  • Replies: Number of replies on each story.
  • Tap back: Number of times that users have tapped back to see a story again.
  • Tap forward: Number of times that users have tapped forward to skip a story.
  • Exits: Number of times that users have gone to the next account without seeing all our stories.

✅ Competitors: 

  • Followers: Total number of followers.
  • Posts: Total number of posts published by each competitor.
  • Likes: Average number of likes per post.
  • Comments: Average number of comments per post.
  • Engagement: The engagement formula for competitors is as follows:

 Avg. Interactions/ # followers * 1000

LINKEDIN

✅ Community Growth

  • Followers: Total number of followers of our account
  • Paid Followers: Followers gained through advertising on LinkedIn.
  • Posts: Total number of posts published in the period selected.

✅ Reach:

  • Impressions: Number of impressions on our page. It includes the impressions on posts published in the period selected. 
  • Posts: Total number of posts published in the period selected.

 ✅ Interactions:

  • Likes: Total number of likes received on posts published in the period selected.
  • Comments: Total number of comments received on posts published in the period selected.
  • Clicks: Total number of clicks on posts published in the period selected.s. 
  • Interactions: Total number of interactions: Likes + Comments + Clicks.

✅ Posts Ranking: 

  • Published: Date of publication
  • Likes: Likes received on each post published in the period selected.
  • Comments: Comments received on each post published in the period selected.
  • Impressions: Total number of impressions on each post.
  • Clicks: Clicks on each post published in the period selected.
  • Engagement: Engagement of our publications. It is defined as  the interactions received by your followers x 1000. 
  • Video views: The number of times your video has been watched.
  • Viewers: Number of people who have seen your video. 
  • Time watched: Average time videos have been played.

GOOGLE ADS

✅ Reach:

  • Impressions: Total number of times that our campaigns have been shown. 
  • Spent: Total spent on Google Ads in the period selected.

✅ Results:

  • Clicks: Total number of clicks on our campaigns.
  • Conversions: Total number of conversions. 
  • Spent: Total spent on Google Ads in the period selected.

✅ Performance:

  • CPM: Cost per thousand impressions. Spent / Impressions x 1000.
  • CPC: Cost per click. Spent / Clicks.
  • CTR: Click Through Rate. Clicks / Impressions x 100.
  • Spent: The total spent on all the campaigns created in the period selected

✅ Campaigns Ranking

  • Updated: Last campaign update.
  • Impressions: Number of impressions of each campaign.
  • Clicks: Number of clicks for each campaign.
  • Conversions: Number of conversions for each campaign
  • CPM: Cost per thousand impressions. Spent / Impressions x 1000
  • CPC: Cost per click. Spent / Clicks
  • CTR: Click Through Rate. Clicks / Impressions x 100
  • Spent: The spent on each campaign in the period selected

✅ Keywords Ranking:

  • Keyword and Campaign name
  • Impressions: Number of impressions received by each keyword.
  • Clicks: Number of clicks on each keyword.
  • Conversions: Number of conversions achieved by each keyword.
  • CPM: Cost per thousand impressions. Spent / Impressions x 1000.
  • CPC: Cost per click. Spent / Clicks
  • CTR: Click Through Rate. Clicks / Impressions x 100
  • Spent: The spent incurred in each keyword.

My business premium icon GOOGLE MY BUSINESS

✅ Queries:

  • Direct: When someone searches for a business directly, for instance: McDonald’s Barcelona.
  • Indirect: When the search is generic. For example, Restaurants in Barcelona. In the first Google results will appear McDonald’s Barcelona.
  • Chains: This metric gathers the information when the searches are about chains. Following the same example, it would be the times that the McDonald’s in Barcelona appeared in the first results when users look for McDonald’s, that is, the chain of restaurants in general.
  • Total: The total number of searches, the sum of all the different ways to look for information about your business, that is, Direct + Indirect + Chains.

✅ Views:

  • Google Maps: Google Maps organic views
  • Google Search: Google search organic views.
  • Total: Total number of views.

✅ Clicks:

  • Website: Number of clicks on the button to access the business’s website.
  • Phone: Number of clicks on the button to call and contact the business by phone.
  • Direction: Number of clicks on the button to how to get to the business location.
  • Total: Total of clicks on all of the buttons combined

✅ Reviews:

  • Star Rating: Average score of your Google My Business listing.
  • Total: Total number of reviews received. 

✅ Reviews table:

  • Published: Review Date.
  • User: The name of the user who wrote the review.
  • Text: Review text.
  • Star Rating: Rating given by the user.
  • Replied: Whether the review has been replied to or not.

✅ Photos & videos:

  • Views: Number of times the photos or videos in your listing has been seen. Photos and videos uploaded directly by your business and by other users.
  • Total: Total number of photos and videos uploaded in the period selected.

✅ Photos & videos Ranking:

  • Published: Date that the photo or video was uploaded.
  • Views: Views of each photo or video.
  • Type: Type of publication, photos or videos.

✅ Post:

  • Views: Number of times the posts published in the period selected has been visited.
  • Total: Total number of posts published in the period selected.

✅ Post Ranking:

  • Published: Date of the publication
  • Text
  • Views: Visits received by each publication.
  • Type: Photo or Video

And up to here, all the metrics that you will find in Metricool’s dashboard and reports. We hope they will help you to get a better understanding of your performance.

Do you have any doubt? We will read your comments!

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Send this to a friend