The Mel Robbins Podcast, Crime Junkie, Call Her Daddy: you’ve probably heard of them. These are some of the top-performing podcasts in the U.S. They set the tone in the industry and know how to build strong connections with their listeners.
But it’s not just about recording episodes and uploading them. What sets them apart is how they promote their content on social media to reach new audiences. That’s what this study is all about: understanding how they do it and what you can learn from them.
But we didn’t stop at just those three. In partnership with Mumbler (a platform to monetize podcasts and audio content) and Podstatus (a tool to track your reviews, rankings, and competitors), we at Metricool analyzed 16,873 posts from the top 100 podcasts in the U.S.
So, how often are they posting? What types of content work best? Which platforms get the most engagement?
Even if you don’t run a podcast, this data can help you shape your content strategy. Whether you’re a creator, marketer, or just curious about what’s working online, our report is packed with real-world insights and tips you can start using right away.
Download the study and start building your strategy with data that actually matters.
Fill out the form and get your copy
Metricool Software, S.L. is responsible for processing your data in order to manage the delivery of the full 2025 US Podcast Study and to send you updates and promotions if you check the corresponding box. You have the right to access, rectify, delete, limit, oppose the processing of your data, and request data portability. You can exercise your rights by contacting [email protected]. For more information, please refer to our Privacy Policy.
Mumbler Audio, S.L is responsible for processing your data in order to manage the delivery of the full 2025 US Podcast Study and to send you updates and promotions if you check the corresponding box. You have the right to access, rectify, delete, limit, oppose the processing of your data, and request data portability. You can exercise your rights by contacting [email protected]. For more information, please refer to our Privacy Policy.
Podstatus is responsible for processing your data in order to manage the delivery of the full 2025 US Podcast Study and to send you updates and promotions if you check the corresponding box. You have the right to access, rectify, delete, limit, oppose the processing of your data, and request data portability. You can exercise your rights by contacting [email protected]. For more information, please refer to our Privacy Policy.
Did you know…
87% of podcasts post content on YouTube, making it the top platform for podcasters
YouTube also sees the most discussion, with an average of 537.16 comments per post
Instagram wins for engagement, with posts averaging 5,517.51 interactions
YouTube also leads in engagement rate, coming in at 3.13%
X (formerly Twitter) is where podcasts post the most, averaging 96.55 posts per month
You’ll find all of this and more inside the 2025 U.S. Podcast Study. It’s free and ready for download.
Fill out the form and get your copy
Metricool Software, S.L. is responsible for processing your data in order to manage the delivery of the full 2025 US Podcast Study and to send you updates and promotions if you check the corresponding box. You have the right to access, rectify, delete, limit, oppose the processing of your data, and request data portability. You can exercise your rights by contacting [email protected]. For more information, please refer to our Privacy Policy.
Mumbler Audio, S.L is responsible for processing your data in order to manage the delivery of the full 2025 US Podcast Study and to send you updates and promotions if you check the corresponding box. You have the right to access, rectify, delete, limit, oppose the processing of your data, and request data portability. You can exercise your rights by contacting [email protected]. For more information, please refer to our Privacy Policy.
Podstatus is responsible for processing your data in order to manage the delivery of the full 2025 US Podcast Study and to send you updates and promotions if you check the corresponding box. You have the right to access, rectify, delete, limit, oppose the processing of your data, and request data portability. You can exercise your rights by contacting [email protected]. For more information, please refer to our Privacy Policy.
Social media marketing isn’t just about posting…
With Metricool, manage your content from start to finish in one place:
Plan your posts, check out what your competitors are doing, track analytics, and create custom reports all from a single dashboard (no jumping between platforms needed).
