Add Yours nominations on Instagram
Maybe you’ve noticed a trend happening on Instagram stories, where people post an image with a prompt encouraging others to share their own iteration of the topic.
Since it was so popular, Instagram has taken that a step further and added a new feature called ‘Add Yours’ nominations. Continue reading to learn how this new feature works, how you can use it and ways you can incorporate this into your social media strategy.
Instagram shared other new features, including Instagram Notes, Group Profiles, Candid Stories and Collaborative Collections.
What are ‘Add Yours’ nominations?
‘Add Yours’ are initiated by a prompt ranging from various topics, for example, “Your favorite meal recently” or “Something you can’t live without”.
People can either add their onto the already existing sticker, or create their own. These are viewable in the Stories feed, where you can even see who else has joined in.
With the newest ‘Add Yours’ nominations, you will now be able to nominate specific people to add their content to the sticker prompt.
How to create your own ‘Add Yours’ sticker
If you are wanting to create your own prompt, you can do so when uploading a story. Here’s how to do it:
- Go to the “+” button in the top right corner and choose Story.
- Add your content and click on the Stickers icon, represented by a sticker with a smiley face on it.
- Click on “Add Yours” and type in your preferred prompt.
How to nominate people in “Add Yours”
Now that you know how to create an “Add Yours” sticker, now here is how you can nominate others to join in. When tapping on “pass it on” you will be able to share this with your friends to take part in the “Add Yours.”
This is perfect for that prompt that reminds you of a friend, family member, co-worker or even your followers.
Are “Add Yours” nominations essential?
Although this feature is still in its beginning phases, we can all agree that this is a friendly, interactive and creative way to share content and encourage others to share their own version. But what does this mean for those that work in social media, exactly?
It depends on your audience, of course, and also what kind of content you post. However, I think this new feature has the opportunity to increase engagement and allow for brands to become more genuine with their community.
Consider trying this feature out and see how it works. We still aren’t sure of the future for this feature, however, if there’s anything we have learned from Instagram it’s that it’s always changing.
Now you know all about the new “Add Yours” nominations feature on Instagram and how it works. What do you think about this feature? Let us know in the comments below.
