YouTube has always been a fundamental social network in video-marketing. All those companies that want to include videos in their strategy have to be present on YouTube. You must to analyze your competitor on YouTube: is an essential step. If you know what your competitors are doing, it will be easier to make decisions and know how to focus your content.
Therefore, it is advisable to carry out an analysis of the competition before fully starting with the strategy and check those competitors periodically to understand their evolution.
Why do a competition analysis on YouTube?
As in the rest of social networks, knowing what your competitors do on YouTube allows you to have numerous advantages:
⭐ ️ You have an overview of what comes out on YouTube within your sector.
⭐ ️ It serves as a source of inspiration: Helps you come up with new ideas for your next video.
⭐ ️ You will be able to reach interesting conclusions such as why your content does not have the success you expected.
⭐ ️ You will avoid the stagnation of your YouTube channel.
⭐ ️ You can improve your positioning.
How to find your competitors on YouTube
Surely you know who is your most direct competition, and if that means a company, you will have their social media information on their web pages.
But there is something you have to consider…
❇️ Many times your competitors on social networks go beyond your competitors at the business level.
You can have other competitors on YouTube such as influencers or people related to your sector.
How to find these competitors on YouTube?
🔥 Listen to your followers and clients: through social listening you will be able to know what other people or possible competitors your followers are talking about.
🔥 Search through keywords for other channels positioned on YouTube.
🔥 Research hashtags related to your sector.
🔥 Pay attention to the related or recommended videos when you have seen a competitor. Many times YouTube shows you similar content.
How to analyze your competition on YouTube
As a first tip, write down all the accounts in an excel next to the links to control the channels.
Once you have an excel you can fill it with the important information of your competition:
- Metrics of the latest videos
- What the most viewed videos are
- The frequency of publication
This is a way to get to know how the YouTube channels of your competition work and change your strategy.
Analyze your competition on YouTube with Metricool
There are tools like Metricool that allow you to analyze your main competitors in a simple way in which you hardly have to invest time.
With Metricool Premium you can analyze up to ten channels from your competitors and know their main metrics.
You only have to access the analytics part of YouTube (Evolution section) and at the bottom of the page you will find the competition analysis area.
Enter the channel name of your competitors and select the period of time for which you want to know their metrics. This way you will have information such as:
- The number of subscribers to your channel
- Vídeos posted in this time period
- Video views
- Likes in videos
- Number of comments
You can also get metrics more in depth:
What do you think? Now that you know the steps. It’s time to analyze your competitors on YouTube.
If you want to know more about marketing strategies on YouTube I leave you a link to a very complete guide.