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Anniston Ward
PR, Events, and Education Specialist at Metricool with two years of experience in copywriting, SEO, influencer marketing, email marketing, and team management.
Author's posts
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- Social Media
Best Time to Post on Social Media in 2025Â
An open debate has existed since networks became social and companies started to participate in the social media world and wanted to become “companies 2.0’, as they realized that it was one of the best possible channels for marketing and for humanizing their brands. Today, I’d like to contribute to this discussion with my point of view.Read more -
How to Use and Search for Filters on Instagram 2025
Find out how to search for and use Instagram filters for all content types on the network in 2025.Read more -
Complete Pinterest Marketing Guide 2025
Learn step by step how to create a Pinterest marketing strategy to meet your business goals.Read more -
- Threads
How Does The Threads Algorithm Work?
While the Threads platform and algorithm continue to expand, here's how the Threads algorithm is working and what we can expect in the future.Read more -
- Analytics
- Social Media
10 Important Social Media Metrics to Measure in 2025
Learn about 10 important social media metrics to use when analyzing your content's performance and social media strategy.Read more -
2025 Meta Business Suite TutorialÂ
Meta Business Suite, the network’s all-in-one marketing management platform helps brands and social media managers organize their Facebook and Instagram management in one place. Learn how to use it here!Read more -
- Online advertising
- YouTube
2025 YouTube Ads Strategy Guide Â
How can you advertise on YouTube? Learn how to use Google Ads and Metricool to implement your YouTube ads strategy and win conversions through your videos.Read more -
- Threads
2025 Threads Marketing Guide for Businesses and CreatorsÂ
Threads is a unique social media platform, that combines the nostalgia of “old Twitter” with Meta’s clean branding. Learn how to market your brand on this network to foster a community and grow brand awareness.Read more -
- Content Marketing
- Dictionary
2025 Guide to Inbound Marketing
What's wrong with your Inbounce Marketing strategy? Something is not working and you don't know what it is. We analyze the most frequent Inbounce Marketing mistakes.Read more -
- YouTube
2025 Guide to YouTube ShoppingÂ
Learn all about YouTube Shopping, a feature that allows creators and users to sell their products or promote products from other brands.Read more -
- TikTok
TikTok Content Strategy Guide 2025
How can you create a TikTok content strategy? Follow this guide to build the foundations for what content you publish on the app to improve your marketing strategies.Read more -
- YouTube
YouTube Affiliate Marketing Guide 2025
So you're here to learn more about affiliate marketing on YouTube. Learn how affiliate marketing works on this platform, and how to get started.Read more