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Anniston Ward

PR, Events, and Education Specialist at Metricool with two years of experience in copywriting, SEO, influencer marketing, email marketing, and team management.

Author's posts

- Metricool
How Does Metricool Compare to Other Social Media Tools?
Learn how Metricool compares to other social media management tools such as Hootsuite, Buffer, and Later. How do the pricing models, features, and integrations differ? Find out in this article.
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- Content Marketing
- Dictionary
Explaining The Difference: Omnichannel vs. Multichannel Marketing
Multichannel and omnichannel marketing both use multiple platforms, but the way they work together is very different. This article breaks down how each strategy operates and the type of experience it creates for your audience.
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- Social Media
How to Create and Execute a Social Media Content Plan
Creating a social media content plan drives your digital marketing strategies, organizing your posting schedule, content pillars, keywords, and more. Learn how to develop and execute a content plan here!
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- Metricool
How to Schedule Social Media Posts with Canva
Scheduling your Canva designs to social media platforms is available with the native scheduler, and Metricool’s integration, saving time and unifying tools for enhancing your social media work. Learn how to schedule social media posts from Canva here.
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- Press Releases
Metricool’s 2025 Podcast Study Releases Social Media Playbook of America’s Top-Charting Podcasts
Metricool's 2025 US Podcast Study dives into how the top podcasts in the US use social media to connect and grow. We analyzed 12,658 posts across YouTube, Instagram, Facebook, and X/Twitter from the 100 most popular podcasts in the U.S, collected by Metricool throughout the month of May to extract these results.
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- Metricool
How to Connect Your Social Media Profiles with Metricool
Learn how to connect all your social networks with Metricool. Follow the steps in this guide and discover the power of having all your social media accounts in one place.
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- MasterClass
- Social Media
Level Up Your LinkedIn Content Strategy with Profile Analytics + Scheduling
Unlock the full potential of your LinkedIn Profile with insights and scheduling, powered by Metricool's new post member API, allowing users to manage and scale their LinkedIn profiles.
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- Analytics
- TikTok
2025 TikTok Analytics Guide: How to Analyze Your Content
Learn how to use TikTok analytics to grow your profile and convert users for your business. Access native analytics, or use Metricool to complete your social media management, for free.
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- Instagram
The Ads Alternative: 2025 Guide to Boosting Instagram Posts
Want to create ads on Instagram and Facebook, but don’t want to go through the campaign creation process? Learn how to boost Instagram posts, creating ads in seconds. While you can do this through the Instagram app or with Meta Business Suite, Metricool also offers boosting posts for Facebook and Instagram.
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- Press Releases
Metricool Launches LinkedIn Analytics for Personal Profiles
New feature makes long-awaited analytics available on personal LinkedIn profiles, unlocking insights where real engagement and brand-building happen. MADRID, ES, July 8, 2025— Metricool, a global social media management platform, today announced the launch of LinkedIn Analytics for personal profiles, officially integrating LinkedIn’s new Member Post Analytics API to deliver deeper insights directly within Metricool’s […]
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- Instagram
- Online advertising
2025 Instagram Ads Tutorial: How to Create Successful Campaigns
Instagram Ads can help your brand reach new accounts and potential clients, while creating ads directly from the platform. Learn about how to implement Instagram Ads in your strategy.
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- Press Releases
Metricool Launches MetriLAB AI, Unlocking the Full Power of AI-Driven Social Media Management
Metricool becomes one of the first social media management platforms to implement Claude’s MCP protocol, enabling users to automate insights, streamline content planning, and save hours of manual work MADRID, ES, June 26, 2025— Metricool, a global social media management platform, today announced the launch of MetriLAB AI, a new feature powered by Model Context […]
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