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Anniston Ward

PR, Events, and Education Specialist at Metricool with two years of experience in copywriting, SEO, influencer marketing, email marketing, and team management.

Author's posts

- Threads
How Does The Threads Algorithm Work?
While the Threads platform and algorithm continue to expand, here's how the Threads algorithm is working and what we can expect in the future.
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- Analytics
- Social Media
10 Important Social Media Metrics to Measure in 2025
Learn about 10 important social media metrics to use when analyzing your content's performance and social media strategy.
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- Facebook
- Instagram
2025 Meta Business Suite Tutorial
Meta Business Suite, the network’s all-in-one marketing management platform helps brands and social media managers organize their Facebook and Instagram management in one place. Learn how to use it here!
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- YouTube
YouTube Shorts Algorithm Explained + Tips to Grow in 2025
Want to know how the YouTube Shorts algorithm works? We have the answers here, after listening to an interview with YouTube Shorts product lead Todd Shermann, and taking conclusions from our 2023 Social Networks study.
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- Online advertising
- YouTube
2025 YouTube Ads Strategy Guide
How can you advertise on YouTube? Learn how to use Google Ads and Metricool to implement your YouTube ads strategy and win conversions through your videos.
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- Threads
2025 Threads Marketing Guide for Businesses and Creators
Threads is a unique social media platform, that combines the nostalgia of “old Twitter” with Meta’s clean branding. Learn how to market your brand on this network to foster a community and grow brand awareness.
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- Content Marketing
- Dictionary
2025 Guide to Inbound Marketing
What's wrong with your Inbounce Marketing strategy? Something is not working and you don't know what it is. We analyze the most frequent Inbounce Marketing mistakes.
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- Online advertising
Complete Social Media Ads Guide 2025
Social media ads are active on every social media platform. Brands are utilizing paid advertising to leverage their products and services, reaching new audiences on the platform. Follow this complete guide to social media advertising in 2025.
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- YouTube
2025 Guide to YouTube Shopping
Learn all about YouTube Shopping, a feature that allows creators and users to sell their products or promote products from other brands.
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- TikTok
TikTok Content Strategy Guide 2025
How can you create a TikTok content strategy? Follow this guide to build the foundations for what content you publish on the app to improve your marketing strategies.
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- YouTube
YouTube Affiliate Marketing Guide 2025
So you're here to learn more about affiliate marketing on YouTube. Learn how affiliate marketing works on this platform, and how to get started.
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- Facebook
Facebook Stories Guide for Your Content Strategy
Facebook Stories are similar to Instagram Stories. We’ve prepared a short guide to teach you all about them so you can start using them in your marketing strategy.
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