How to Get More Views on TikTok in 2023

16 October 2023

TikTok continues to grow, with now over 1.1 billion monthly users, it can be hard to think of which tactics to add or change to help grow your account. If you’re active on TikTok, you may be wondering how to get more views on TikTok to increase brand awareness and get your message to the right people. 

Well if that’s you, you’re in luck. Implementing these strategies can align your brand with the right audience and guide you to establish a loyal following. Before diving into this article, you want to ensure you have a plan for how you want to market on TikTok. Think about your demographics, your content pillars, and what message you want to convey. 

What Does a “View” Mean on TikTok?

Due to its differences across platforms, a “view” on TikTok is a little ambiguous. When it comes to what a “view” means, a view will be counted only after a second of watching your video. If people watch it multiple times, in a loop, that will be counted as a new view. However, with this being said, a “view” is different from “time watched.” 

Yet, views are a good indicator of analyzing your exposure and reach. So that’s why it may not be the only metric of growth, but it’s a major one. 

How to Increase Views on TikTok

The following are tricks you can easily implement into your social media strategy and boost your TikTok videos. Along with the tips below, we also recently conducted an in-depth TikTok Study where we analyzed 3,422,461 videos from 85,261 accounts [personal and business] over a 180-day period, and answered some of the biggest questions to what social media and marketing teams ask on a daily:

  • What is the best time to post on TikTok?
  • Should I have a personal or business account on TikTok?
  • How long should my TikTok videos be?
  • How often should I post to TikTok?

Find those answers and more! Utilize this study and the tips below when building your marketing strategy and content plan, to increase your views on TikTok!

Add the right hashtags 

By adding hashtags to your videos, you can place yourself in the right circles, that is in front of those that have similar interests to your content. Add hashtags that relate to your content, provide solutions, and can be relatable to your audience. 

Utilize hashtag tools, including Metricool’s TikTok hashtag search engine, to generate hashtags related to your content and see at a glance the view volume of specific hashtags. 

Along with hashtags, adding sounds to your videos can also help your content find the right audience. To find trending sounds on TikTok, go to the TikTok app and click on Create (+). Then tap on Add Sound. Here you will see trending audio, recommended sounds as well as different categories that you can browse to find the best sounds for your videos. 

Cross-promote your content

If you are newer on TikTok, you may want to drive your followers from other networks to your TikTok videos. Cross-promoting can help you further expand your reach and drive traffic to your account. 

Try adding to other channels and expanding your social media strategy for more chances to grow your accounts. 

Optimize your captions 

Although the content is the most essential part of TikTok videos, captions are also useful when it comes to positioning yourself on the app. Focusing on TikTok SEO can help you rank higher in searches and place your videos in the right circles. 

Competition is higher than ever on this network, however, it is continuing to grow as a search engine, thus the opportunities on this platform are huge. Take advantage of this trick and optimize your videos. Add keywords into your captions to trigger the algorithm and watch your views soar. 

Keep your content engaging

As mentioned earlier, a “view” doesn’t mean that people watched your whole video. Use “views” and “time watched” side-by-side to see which videos had more engagement, making viewers want to stay until the end. If you see that time watched was low, on a highly viewed video, this could mean viewers dipped out early. 

Therefore, making sure your content is timely, diverse, and informational is important. If users have a question or issue, they are more likely to come back if you offer solutions. Keep track of which questions people are asking, so you can make videos with these answers. 

Relatability is also another major factor of TikTok. Users want to see the faces behind your brand, rather than simply the products. Stay away from having content that is promotional-heavy and sprinkle in some playful content. 

Analyze your performance

At the end of the day, this step is the most important. In order to grow, you have to learn from your previous mistakes and capitalize on what went well. Utilize your in-app analytics, and if you want to go further, you can use Metriool for your in-depth TikTok analytics

how to get more views on tiktok

Remember that within TikTok, you can only access your account analytics if you have a Creator or TikTok Business account. If you want to unlock this feature, think about switching to this type of account. 

Why is My TikTok Not Getting Views Anymore?

There could be a plethora of reasons as to why your TikTok is not getting views. It is important to be patient with this app because one day a video could absolutely take off, and the next day it could only receive 200 views. It is important to assess which type of content does well on your page and which does not. Taking a deep dive into your TikTok analytics to discover which content does well will help you understand which content you should focus on. With Metricool you have all the information of your personal and business TikTok account.

It is completely different if you are only receiving a few views when you are receiving zero views. If you are receiving zero views, it is important to be sure your video is not Shadowbanned. To avoid being shadowbanned, be sure that your content is clean, follows the community guidelines, and isn’t too pushy. 

TikTok views are tricky and above all take time and effort! So be patient while also taking time to do your research in analytics and trends while showcasing you or your business’s personality. You got this!

In Metricool you can glance at your demographics, traffic sources, video views, watch length, and find the best times to post. This will allow you to always have your strategy changing and improving. The best part? It’s completely free. 

Anniston Ward Anniston Ward , 16 October 2023

2024 TikTok Ads Study

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We analyzed over 5,000 TikTok ad campaigns from 730 accounts to provide the real data to inform your TikTok ad strategy.

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