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Gretchen Oestreicher

Gretchen Oestreicher is Senior SEO Content and Copywriter with over five years of experience crafting compelling content that connects with audiences and delivers measurable results. At Metricool, she stays ahead of the curve on social media trends and is dedicated to helping content creators, social media managers, brands, and businesses thrive in the digital space.

Author's posts

- Pinterest
Pinterest Engagement in 2025: Trends, Average Engagement Rate, and How to Improve It
Want to drive more traffic and boost your brand on Pinterest? Discover how focusing on engagement can increase your visibility and keep your content working for you long after it's posted.
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- Analytics
- Pinterest
Pinterest Analytics: How to Measure Your Pin Results
Analytics are key to organically scaling your social media accounts. This article dives into using Pinterest analytics to measure the impact of your Pins, to continue improving your strategies.
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- Bluesky
How to Use Flashes the Bluesky Instagram Alternative
Flashes is a new photo- and video-sharing app designed for the Bluesky ecosystem, offering a decentralized alternative to Instagram. This guide covers everything you need to know about Flashes, from its features and setup to how it integrates with Bluesky for a seamless social media experience.
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- Pinterest
How to Download a Pinterest Board
Want to save an entire Pinterest board without losing image quality? This guide walks you through a simple way to download your pins in bulk using a Chrome extension.
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- Metricool
- Social Media
Social Media Content Calendar Guide [+ Template]
Managing social media can feel overwhelming, especially when you’re balancing multiple platforms and trying to stay consistent. A content calendar takes the guesswork out of the process, helping you plan ahead, reduce last-minute stress, and make more strategic content decisions. In this guide, we’ll walk you through everything you need to know to create an […]
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- Facebook
Facebook Competitor Analysis with Metricool
Analyzing your competitors on Facebook gives you valuable insights into what’s working for them—and what’s not—so you can fine-tune your own strategy. With Metricool, you can track key metrics, compare performance, and find opportunities to stand out, all in just a few clicks.
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- Threads
- Twitter
Threads vs. X (Formerly Twitter)
Threads and X are shaping the future of social media—discover how each platform can help your brand connect with the right audience.
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- Metricool
- Social Media
Top 6 Tools to Manage Social Media Marketing in 2025
From scheduling to analytics, social media marketing tools do the heavy lifting. Find out which ones can help you streamline your workflow.
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- Bluesky
- Metricool
Bluesky Analytics with Metricool
In the current social media landscape, simply posting content is no longer enough. With platforms like Bluesky Social gaining traction, you need to understand how your audience interacts with your posts so you can continuously refine your strategy. This is where Metricool comes in. Now, with powerful Bluesky analytics tools, you can monitor engagement, identify […]
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- Bluesky
- News
Update Feb. 7, 2025: Bluesky Social Photo-Sharing App ‘Flashes’ now in Beta
Flashes, the new photo- and video-sharing app built on Bluesky’s decentralized network, is now in beta on iOS TestFlight. Created by Berlin-based developer Sebastian Vogelsang, the app offers a streamlined, Instagram-like experience without the baggage of Meta’s platforms. Flashes filters Bluesky’s timeline to highlight only visual content. Users can post up to four photos or […]
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- News
- Social Media
Clapper App: The TikTok Alternative for Community-Driven Creators
As concerns over TikTok’s future persist, creators and businesses are looking for alternative platforms that provide a stable and engaging space to grow their audience. One app that has been steadily gaining popularity is Clapper, a short-form video platform that prioritizes authenticity, community engagement, and direct monetization. What is Clapper App? Clapper is a social […]
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- Social Media
New Social Media Trends in 2025
Curious about the future of social media? From short-form videos to AI-driven insights, our guide to 2025’s top social media trends reveals how to elevate your brand strategy and boost engagement with the latest tools and techniques.
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