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Gretchen Oestreicher

Gretchen Oestreicher is Senior SEO Content and Copywriter with over five years of experience crafting compelling content that connects with audiences and delivers measurable results. At Metricool, she stays ahead of the curve on social media trends and is dedicated to helping content creators, social media managers, brands, and businesses thrive in the digital space.

Author's posts

- Bluesky
- Twitter
Bluesky vs. Twitter (now X): Similarities and Differences in 2025
In the battle of “Bluesky vs. X” (formerly Twitter), the two social media platforms are reshaping digital communication in very different ways. Bluesky introduces a decentralized, community-driven alternative, while X relies on a well-established, metrics-focused ecosystem. Although both platforms support quick, concise interactions, they take distinct approaches to online engagement: Bluesky focuses on user control […]
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- YouTube
YouTube Video and Image Sizes in 2025
Creating visually appealing and high-quality content on YouTube requires a solid understanding of the platform’s video and image size requirements. Below, we’ll explore the recommended sizes, dimensions, and resolutions for YouTube videos and images in 2025, along with some best practices to help you enhance your channel’s visual appeal and grow your viewership. YouTube Video […]
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- Content Marketing
Mobile Content Marketing Guide: Tips and Best Practices for 2025
These days, mobile content marketing is crucial for any brand to succeed in the digital world. With smartphones now the primary means of accessing content, learn how to adapt on a visual, technical, and conceptual level.
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- Instagram
The Complete Instagram Reels Guide 2025
Discover more about Instagram Reels and how to utilize them in 2025 - whether you're an individual, creator, brand, or business.
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- Instagram
Instagram Stories Ideas: Unique, Creative, and Engaging Stories Ideas for 2025
Instagram Stories have revolutionized brand-audience connections, providing a lively platform for spontaneous content. These temporary posts, which vanish after 24 hours, promote creativity and interaction through features like polls and direct messages. This format boosts visibility, enhances engagement, and drives website traffic. Using innovative Instagram Stories ideas can significantly elevate your brand’s presence and foster […]
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- TikTok
Top 10 Most Popular TikTok Songs 2025: Week of January 6
TikTok videos have become a true revolution in networks and digital marketing. One ingredient that has never been missing has been music, so here we bring you the most popular TikTok songs in 2023 to accompany your videos.
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- TikTok
TikTok SEO Guide 2025
Learn how to rank better in search results and watch your TikTok videos excel, using TikTok SEO strategies.
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- Dictionary
Online Reputation Management
In today’s digital age, online reputation management (ORM) is essential for both businesses and individuals looking to safeguard their image. Whether you’re a company managing customer interactions or an individual building a personal brand, how you’re perceived online can greatly impact your success. This guide explores what is online reputation management, why it’s important, and […]
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- Instagram
The Best Instagram Planning Apps for 2025
Instagram continues to dominate as a platform for social media marketing, offering brands, businesses, and creators a space to connect with their audiences in visually compelling ways. To thrive on Instagram in 2025, a solid content strategy backed by effective planning is essential. Instagram planning apps have become invaluable tools, enabling users to save time, […]
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- Instagram
Instagram Limits in 2025
Instagram has become a vital part of our online lives, but to keep the platform enjoyable and safe, it has set various limits on user activities. Knowing these restrictions can improve your Instagram experience and help you avoid issues like shadowbanning or account suspension. Here’s what you need to know about Instagram limits in 2025, […]
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- Analytics
- Twitter
X (Twitter) Analytics in 2025
Twitter (X) analytics gives you insights into your Twitter profile, engagement, and growth. Learn how to utilize analytics for Twitter to improve your brand's social media strategy.
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- Influencer Marketing
Influencer Marketing 2025 [GUIDE]
Learn how to effectively implement influencer marketing into your brand's strategy with this guide. Before establishing this partnership, follow these steps...
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