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Gretchen Oestreicher

Gretchen Oestreicher is Senior SEO Content and Copywriter with over five years of experience crafting compelling content that connects with audiences and delivers measurable results. At Metricool, she stays ahead of the curve on social media trends and is dedicated to helping content creators, social media managers, brands, and businesses thrive in the digital space.

Author's posts

- Facebook
- News
Meta AI: Increasing Backlash Amid Widespread Growth
Meta’s AI assistant, powered by its Llama model, is becoming one of the most popular tools across Instagram, Facebook, WhatsApp, and Messenger. With nearly 600 million active users expected by the end of 2025, Meta AI is gaining traction globally. However, recent updates have sparked growing concerns and backlash from users, with searches for “how […]
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- Facebook
How to Schedule Facebook Posts, Reels, Stories and More with Metricool
Scheduling your Facebook content will help you save work time so that you can devote yourself to other tasks while your content is posted to your page. Find out how to schedule a post on Facebook with Creator Studio and Metricool.
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- Facebook
- Metricool
Custom Facebook Analytics Report with Metricool
Collecting your Facebook data can be a hefty task if you don't have the right tools to save time. With Metricool tyou can automate Facebook reports in one minute or less.
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- Analytics
- Instagram
Optimize Your Instagram Strategy with Metricool’s Instagram Hashtag Tracker
With Metricool's Instagram Hashtag Tracker, you can dive deep into the performance of your hashtags to understand what’s working and what isn’t. Learn how to use these insights to refine your strategy and achieve better, data-driven results on Instagram.
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- Facebook Ads
- Online advertising
Facebook Ads Guide for Beginners
Follow this detailed guide to help your Facebook ad creation process, so you can reach all your business goals.
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- News
- TikTok
Update January 22, 2025: CapCut and More Returned After TikTok Ban; Meta Alternative ‘Edits’ Coming Soon
The U.S. government’s decision to ban CapCut, the popular video editing app owned by Chinese tech giant ByteDance, marks another chapter in its efforts to curb the influence of Chinese technology companies. This move, spurred by concerns over national security and data privacy, comes alongside the broader TikTok controversy. After several days of being unavailable, […]
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- Facebook Ads
How to See and Analyze Your Competitors’ Facebook Ads
Monitoring your competitors’ Facebook ads goes beyond just copying their strategies—it’s about understanding what works and why. By analyzing their campaigns, you can spot trends, figure out what connects with the audience, and use these insights to refine your own approach. In this article, we’ll show you how to use the Meta Ad Library to […]
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- News
- TikTok
TikTok Ban Update – January 20th, 2025
Odds are that you have heard the words TikTok ban within the last few months. This is because a bill including the deadline of TikTok’s parent company known as Bytedance to pass on their power to a United States company within 9 months or experience a ban in the U.S.
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- Analytics
- Social Media
X (Twitter) Engagement in 2025
In 2025, engagement on X (formerly Twitter) remains a key piece of social media strategy for brands and individuals. Despite recent changes to the app, it’s still essential to understand how engagement is defined, measured, and optimized. Engagement includes user interactions such as likes, retweets, comments, shares, and clicks on links or hashtags. These interactions […]
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- Social Media
How to Use RedNote: Guide, Tips, and Tricks
With uncertainty surrounding TikTok in the United States, people are exploring new platforms to fill the void, while brands and creators are looking for the next app to make their mark and grow their online audience. One such growing platform is RedNote, also known by its Chinese name Xiaohongshu (小红书), which translates to ‘Little Red […]
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- Instagram
2025 Instagram SEO Strategy Guide
If you are looking to tap into SEO on Instagram, this guide will help you understand how it works and how to add it to your strategy.
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- Social Media
- Twitter
X (Twitter) Image Sizes
Discover Twitter image sizes for 2025 to help your profile pictures, header images, and ads stand out and engage your audience. By following these guidelines, you can create visually appealing tweets that better resonate with your followers and strengthen your online presence.
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