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Gretchen Oestreicher

Gretchen Oestreicher is Senior SEO Content and Copywriter with over five years of experience crafting compelling content that connects with audiences and delivers measurable results. At Metricool, she stays ahead of the curve on social media trends and is dedicated to helping content creators, social media managers, brands, and businesses thrive in the digital space.

Author's posts

Facebook
Facebook Ads
Meta (Facebook) Business Manager: What It Is, How It Works, and When You Need It
Meta Business Manager is the command center for all your Facebook and Instagram assets. Learn how to keep your Pages, ad accounts, Pixels, and teams organized so you can manage campaigns without losing control.
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Content Marketing
Social Media
Micromarketing: How to Build Smaller, Smarter Campaigns That Actually Convert
Micromarketing helps you create campaigns for small, highly specific audience groups, making your messages feel personal and relevant. In this article, you’ll learn how to build micro-segments, craft tailored content, and track performance for better engagement and conversions.
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Analytics
Metricool
HeyOrca Alternatives: Choosing the Right Social Media Management Tool in 2025
Looking for a HeyOrca alternative that covers more than just content approvals? In this article, we compare Metricool, Hootsuite, Sprout Social, Planable, Later, and Buffer to help you manage, schedule, and analyze your social media efficiently.
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Metricool
Social Media
Social Media Minimalism: How to Digital Detox Without Quitting Your Job
Social media minimalism helps managers stay productive and creative without feeling tied to their devices all day. By planning ahead, setting boundaries, and focusing on what matters, you can reduce stress and reclaim your time.
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Social Media
Dark Social: The Hidden Traffic That Could Be Driving Your Brand
Dark social covers all the content shared in private channels like messaging apps, email, or SMS, and it often appears as “direct” traffic in analytics. Understanding it gives you a clearer view of your audience, reveals hidden sharing patterns, and shows the real impact of your content beyond public social media.
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Facebook Ads
Online advertising
Flexible Ads Format for Meta: How to Use the Dynamic Creative Ads Replacement
Flexible Ads are Meta’s upgrade to Dynamic Creative Ads, letting you test multiple images, videos, and text in a single campaign. This guide shows how to set them up, group creatives, and let Meta deliver the right format to the right audience.
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Dictionary
Social Media
Social Media Marketing KPIs – Key Performance Indicators
Key Performance Indicators (KPIs) are a measurable approach to evaluating and monitoring the effectiveness of your online marketing strategy. By understanding how to establish and track the appropriate metrics, you can leverage them to inform and guide your future online marketing decisions.
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Facebook Ads
Online advertising
Meta Ad Formats in 2025: How to Choose the Right Ones for Your Marketing Objectives
Discover all the main Meta ad formats and how to match them to your goals. In this article you will learn how to create, manage, and track campaigns that reach the right audience with Metricool.
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AI Marketing
AI Social Media Management Tools: What They Can Actually Do for Your Workflow
Managing social media can feel overwhelming, but AI tools can make the process faster, easier, and more consistent. From drafting posts to analyzing performance, discover how these top AI social media management platforms help you save time and stay organized across all channels.
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Facebook
Facebook Ads
Meta Ads Manager vs Meta Business Suite: Which One Do You Really Need?
Wondering what separates Meta Ads Manager from Meta Business Suite? This article breaks down how each platform works, what they’re best for, and how Metricool combines them all into one easy dashboard.
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YouTube
YouTube Channel Management Made Simple: From Setup to Analytics
Managing a YouTube channel takes more than uploading videos. It’s about building a consistent brand, planning your content, and engaging your community. This guide walks you through how to set up, organize, and grow your channel using data and the right tools.
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Facebook Ads
Online advertising
Facebook Ads in 2025: How to Create and Track Campaigns That Get Results
Facebook Ads remain one of the most effective ways to grow your brand and drive sales in 2025. This guide walks you through how to create, track, and improve campaigns so you can reach the right audience and make every ad count.
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