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Gretchen Oestreicher

Gretchen Oestreicher is Senior SEO Content and Copywriter with over five years of experience crafting compelling content that connects with audiences and delivers measurable results. At Metricool, she stays ahead of the curve on social media trends and is dedicated to helping content creators, social media managers, brands, and businesses thrive in the digital space.

Author's posts

- Influencer Marketing
Types of Influencers in 2025: Follower Count, Industry, Platform, and More
Not all influencers are created equal—and in 2025, choosing the right type of influencer depends on your goals, budget, and audience. Here’s a breakdown of who’s who and how to choose the right influencers for your campaign.
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- AI Marketing
- News
Meta AI: Increasing Backlash Amid Widespread Growth
Meta’s AI assistant, powered by its Llama model, is becoming one of the most popular tools across Instagram, Facebook, WhatsApp, and Messenger. With nearly 600 million active users expected by the end of 2025, Meta AI is gaining traction globally. However, recent updates have sparked growing concerns and backlash from users, with searches for “how […]
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- Instagram
- Social Media
How to Get More Instagram Followers: 5 Ways to Increase Your Reach
Increase your followers on Instagram naturally. Get an engaged and active follower base with this tips and tricks.
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- News
- TikTok
TikTok Ban Update – April 7, 2025
Odds are that you have heard the words TikTok ban within the last few months. This is because a bill including the deadline of TikTok’s parent company known as Bytedance to pass on their power to a United States company within 9 months or experience a ban in the U.S.
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- TikTok
How to Recover a TikTok Account
Locked out of your TikTok account? Whether it’s a forgotten password, missing login info, or a surprise ban, this guide walks you through every way to get back in—step by step.
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- Instagram
Best Time to Post On Instagram 2025: Boost Visibility and Engagement
Learn what the best time to post on Instagram based on the day of the week.
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- Instagram
How to Publish on Instagram: Reels, Stories, Posts, and Carousels
Instagram continues to evolve, offering diverse ways to share your content in 2025. Our recent social media study showed that the reach of Instagram posts increased by over 20% in the last year, so it’s vital you master the platform, whether you’re posting Reels, Stories, Carousels, or standard Posts. This guide will show you how […]
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- Social Media
- Twitter
30 X (Twitter) Statistics for Social Media Managers to Know in 2025
Whether you call it X or continue to call it Twitter, these 30 interesting statistics can help inform your X (Twitter) marketing strategy in 2025.
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- AI Marketing
Chat GPT for Social Media Marketing: Complete Guide
With ChatGPT, social media managers can automate repetitive tasks, enhance their creative process, and boost audience engagement. The tool generates fresh content ideas, drafts captions, and tailors posts for different platforms. Discover how it can save you time and boost your brand’s presence.
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- Social Media
The Best Social Media Platforms for Business, Brands, and Creators
As social media keeps changing, businesses need to stay on top of which platforms will help them meet their goals. In this guide, we’ll take a look at the best options for businesses, brands, and creators in 2025.
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- TikTok
How to Manage Multiple TikTok Accounts with Metricool
Managing multiple TikTok accounts can be overwhelming, especially when juggling different brands, clients, or content niches. However, with the right tools and strategies, you can streamline the process and maximize performance. Here’s everything you need to know to handle multiple TikTok accounts like a pro. Why Multiple TikTok Accounts? Whether you’re a business, content creator, […]
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- Analytics
- Instagram
Boost Engagement & Growth: The Power of Metricool’s Instagram Analytics Tool
Metricool’s Instagram Analytics Tool provides comprehensive insights to optimize your Instagram strategy, from tracking follower growth and post performance to analyzing competitor metrics. Make data-driven decisions to enhance engagement and refine your content strategy.
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