Home / Archives from Gretchen Oestreicher / Page 2

Gretchen Oestreicher

Gretchen Oestreicher is Senior SEO Content and Copywriter with over five years of experience crafting compelling content that connects with audiences and delivers measurable results. At Metricool, she stays ahead of the curve on social media trends and is dedicated to helping content creators, social media managers, brands, and businesses thrive in the digital space.

Author's posts

- News
- TikTok
TikTok Ban Update – July 2025
Odds are that you have heard the words TikTok ban within the last few months. This is because a bill including the deadline of TikTok’s parent company known as Bytedance to pass on their power to a United States company within 9 months or experience a ban in the U.S.
Read more
- AI Marketing
- News
Meta AI: Increasing Backlash Amid Widespread Growth
Meta’s AI assistant, powered by its Llama model, is becoming one of the most popular tools across Instagram, Facebook, WhatsApp, and Messenger. With nearly 600 million active users expected by the end of 2025, Meta AI is gaining traction globally. However, recent updates have sparked growing concerns and backlash from users, with searches for “how […]
Read more
- Facebook
- Instagram
How to Turn Off Meta AI: Facebook, Instagram, and Whatsapp
Keep your privacy safe so Meta doesn't use your data to train its AI. Here find multiple ways to protect your data.
Read more
- Bluesky
How to Use Flashes the Bluesky Instagram Alternative
Flashes is a new photo- and video-sharing app designed for the Bluesky ecosystem, offering a decentralized alternative to Instagram. This guide covers everything you need to know about Flashes, from its features and setup to how it integrates with Bluesky for a seamless social media experience.
Read more
- TikTok
Top 10 Trending TikTok Songs in Canada This Week | July 7th, 2025
Every week, TikTok's trending sounds shift fast, but these are the tracks currently dominating feeds in Canada. From nostalgic throwbacks to high-energy remixes, see how creators are using these songs to jump on trends, tell stories, and boost engagement.
Read more
- Analytics
DashThis Alternatives for Marketing Reporting in 2025
DashThis is solid for reporting, but it has its limits. Here are six tools that offer flexibility, automation, or social media insights for freelancers, agencies, and brands alike.
Read more
- AI Marketing
- Social Media
Social Media Chatbots: What They Are, How to Use Them, and Why They Matter
Social media chatbots keep your brand available around the clock, answering questions even when your team is offline. In this guide, you’ll find best practices for balancing automation with personal care and how chatbots can be a part of your overall social media strategy.
Read more
- Analytics
- Twitter
X (Twitter) Analytics in 2025
Twitter (X) analytics gives you insights into your Twitter profile, engagement, and growth. Learn how to utilize analytics for Twitter to improve your brand's social media strategy.
Read more
- Social Media
What is Gander Social? Canada’s New Homegrown Social Media Platform
Gander Social is looking to change how we connect online by prioritizing transparency, data protection, and local relevance. The platform is still in development, but early features are already focused on creating a healthier, more grounded digital space.
Read more
- Social Media
Social Media Bots: The Good and The Bad
Social media bots can help streamline your workflow and improve customer interactions, but they can also create fake engagement and spread misinformation. In this post, we break down the good and the bad sides of bots, how they work, and how to use automation responsibly in your social media strategy.
Read more
- Pinterest
Pinterest Trends in Canada: What’s Hot for Summer 2025
See what Pinterest searches say about what Canadians are into this summer, from herbal drinks to nature trips and astrology-inspired makeup. The 2025 Pinterest Trends report is here, and we’re breaking down the main takeaways.
Read more
- News
- Social Media
New Canadian Social Media Platforms Aim to Challenge Big Tech: Gander Social & QCLUB
As Canadians look for alternatives to dominant platforms, Gander and QLUB offer new options rooted in local values. Their focus on community and user control could shape the future of social media in Canada.
Read more