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Gretchen Oestreicher

Gretchen Oestreicher is Senior SEO Content and Copywriter with over five years of experience crafting compelling content that connects with audiences and delivers measurable results. At Metricool, she stays ahead of the curve on social media trends and is dedicated to helping content creators, social media managers, brands, and businesses thrive in the digital space.

Author's posts

Metricool
Metricool Premium Plans: Built To Grow With Your Workflow
Metricool adapts to every social media workflow, no matter your size or scale. Manage multiple accounts, track results, and collaborate smoothly while keeping your content organized and your strategy on track.
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TikTok
Top 10 Trending TikTok Songs in Canada This Week | January 27, 2026
Every week, TikTok's trending sounds shift fast, but these are the tracks currently dominating feeds in Canada. From nostalgic throwbacks to high-energy remixes, see how creators are using these songs to jump on trends, tell stories, and boost engagement.
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TikTok
How To Delete Or Deactivate Your TikTok Account (2026)
Thinking about stepping away from TikTok in 2026? This guide explains the difference between deactivating and deleting your account, with step-by-step instructions and what happens to your content.
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Facebook
Build a Facebook Marketing Strategy 2026
Want to improve your brand's Facebook profile but don't know how? We got you covered! Follow this complete guide to take your Facebook marketing strategy from zero to hero.
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Social Media
How to Promote a Webinar on Social Media in 2026
Webinars are still one of the best ways to connect with your audience and generate leads in 2026. In this guide, we'll show you how to use social media to promote your webinar effectively and boost attendance. With Metricool, managing your promotion across platforms has never been easier.
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Metricool
Social Media
10 Hootsuite Alternatives in 2026 for Social Media Management
Not sure if Hootsuite is still the right fit? This guide compares top alternatives like Metricool, Buffer, and Sprout Social based on features, pricing, and use cases. Find the best option for your goals and budget.
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Analytics
Social Media
X (Twitter) Engagement in 2026
Engagement on X (formerly Twitter) remains a key piece of social media strategy for brands and individuals. Despite recent changes to the app, it’s still essential to understand how engagement is defined, measured, and optimized. Engagement includes user interactions such as likes, retweets, comments, shares, and clicks on links or hashtags. These interactions are key […]
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Analytics
DashThis Alternatives for Marketing Reporting in 2026
DashThis is solid for reporting, but it has its limits. Here are six tools that offer flexibility, automation, or social media insights for freelancers, agencies, and brands alike.
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Dictionary
Online Reputation Management
In today’s digital age, online reputation management (ORM) is essential for both businesses and individuals looking to safeguard their image. Whether you’re a company managing customer interactions or an individual building a personal brand, how you’re perceived online can greatly impact your success. This guide explores what is online reputation management, why it’s important, and […]
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Analytics
Twitter
X (Twitter) Analytics in 2026
Twitter (X) analytics gives you insights into your Twitter profile, engagement, and growth. Learn how to utilize analytics for Twitter to improve your brand's social media strategy.
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Analytics
Metricool
Sprout Social Alternatives for Social Media Management in 2026
Sprout Social is great, but it’s not the only social media management tool out there. Check out these top alternatives that offer powerful features at different price points for different social media goals and business needs.
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Instagram
Instagram Limits in 2026
Want the latest on Instagram's content limits in 2026? Check out this article.
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