Best time to post on Instagram 2023 

26 January 2023

Instagram is a constantly changing platform, with nuances and new features at every turn. As a dynamic network, it can be hard to keep up with the best practices and trends. Including, of course, the best time to post content. 

However, there’s no need to panic or spend hours conducting research. We have the data and the resources to help you choose the best time to post on Instagram, according to your specific audience. 

Is there one best time to post on Instagram? 

The short answer is not really. The truth is it differs by the week, month, and depending on your specific audience. However, it’s important to note that since there isn’t one universal time, you need to find the sweet spot for your community. 

If you want to see some numbers, we have them. In our 2022 Instagram study, we studied 185,671 professional accounts and found that the winner is 8pm, regardless of the day

Of course, this time isn’t the same for everyone and it takes more than a number to decide when to post. But don’t worry, we won’t leave you in the dark. Take note of the best practices when it comes to posting, so you can maximize your results. 

Why does finding the right to post matter? 

Now, some of you may be thinking, why does it matter if we post at a specific time if the likelihood of everyone seeing it is low anyways? Whereas the Instagram algorithm is hard to keep up with, as a matter of factly, there are ways to make your posts more visible. One of the main tricks is, posting at the right time for your audience. 

Instagram, more or less, ranks posts depending on these factors: interest, recency, and relationship. So, if your post is seen by more people online, engagement rates will increase and this buzz will trigger Instagram. 

But choosing the “right” time to post doesn’t mean much if this content is uploaded once in a blue moon. Instagram also cares about consistency. If you are serious about taking your social media accounts to the next level, keep reading to see how to best accomplish this. 

Best practices for choosing the right time to post 

Analyze your demographics

Like anything else, it’s essential to understand who your audience is and what their tendencies are on social media. With Metricool, you can use our Analytics feature to see your demographics divided by: gender, age, country, and city.  

See what time zones most of your followers are in, find generational behavior trends on social media, and take the normal work day for your audience into consideration.

View your posts’ performance

Another important part of choosing when to post is looking at your previous content and seeing how it performed. If a post did really well, take note of what time it was posted and what kind of content was included. See which posts had more likes, comments, and shares. 

Don’t overlook the less popular posts. These are arguably even more important than best-performing posts, so you can learn from your mistakes. 

Best-Time Feature: 

With Metricool’s Best Times feature, we’ve done the hard work for you. Inside our planning feature, you can glance at when your followers are more active by viewing a gradient scale in our calendar. You can even toggle on exact percentages to when your followers are active, based on the previous week. 

See what your competitors are doing

That’s right, we mean spying on your competition. By viewing what your competition is doing, you can see what has worked well for them and what has lacked. With Metricool, you can conduct competitor analysis directly on our platform. 

Stay consistent

As mentioned earlier, posting at the right time is not effective if consistency isn’t involved. When you start to engage more followers, you want to keep them interested in your content, which means being active. Create connections with your audience and show them that you are present. 

Anniston Ward Anniston Ward , 26 January 2023
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