What is the Best Time to Post on YouTube?
Growing a YouTube community includes multiple elements: quality content, user engagement, understanding the algorithm, consistency, and posting at the right time… Managing a YouTube channel is difficult, especially if it’s one piece of your social media puzzle. You then ask yourself, what is the best time to post on YouTube? How often should I be publishing?
There’s no single formula to make your channel go viral, and sometimes, this takes a lot of trial and error. Yet, these trials don’t have to be completely experimental. You can make informed marketing decisions with the right data, tools, and resources.
In this post, we will provide those data points, tools, and resources to find the best time to post on YouTube, for your audience and channel. This will help boost engagement, and reach more channel subscribers to watch, share, and enjoy your content.
Best Time to Post on YouTube – By Day of the Week
With nearly 2.7 billion active monthly users, YouTube is the world’s second-largest social media network and search engine. At this point, we know YouTube is not going anywhere. While there are always viewers online, there are patterns of when more users are active. Brands can use this information to publish content at the audience’s peak times to boost engagement.
After analyzing over 47,000 YouTube accounts and 636,874 videos in our 2024 Short-Form Video Study, our team found major insights into the best time to post on YouTube, for both Shorts and long-form content.
So, what did our results find?
- The best time to post long-form video is at 9 pm, averaging 2,499.13 views per video.
- For YouTube Shorts, the best time to upload a short is at 1 am, when the data saw the highest number of views, averaging 3,184 views per short.
- However, our data also shows an increase in average views at 9 am.
This data suggests that there are two types of YouTubers: morning watchers, and night owls.
While these are data averages, you can apply these patterns and adapt them to align with your audience. Who knows, maybe even ask them which YouTuber they are. 👀
Best time to post on YouTube – Monday
Our Study found Mondays to be the day long-form videos receive the most impressions, averaging 1,533 per video. Shorts have the same energetic Monday, averaging about 700 views per video.
The best time to post on Monday is between 9 am and 11 am. There’s no denying that professionals, especially those in marketing, visit YouTube on Monday morning to check any content they missed, and stay updated on industry trends.
Best time to post on YouTube – Tuesday
On Tuesdays, the best time to post is again from 9 am to 11 am. Our Study found that Tuesdays are the days most brands publish on YouTube, for both Shorts and long-form videos.
Best time to post on YouTube – Wednesday
The best time to post on Wednesday is from 9 am to 11 am. The weekdays continue to reign true to the morning watching.
Best time to post on YouTube – Thursday
The best time to post on Thursday is from 8 am to 10 am.
Best time to post on YouTube – Friday
The best time to post on Friday is from 2pm to 4pm. The weekend is coming up and people are more likely to spend some time in the afternoon scrolling through YouTube.
Best time to post on YouTube – Saturday
The best time to post on Saturday is between 10am and 12pm. Many people like to scroll through YouTube and watch videos either while still in bed, or having their morning coffee.
Best time to post on YouTube – Sunday
Sunday has been found to be the best day for views on YouTube Shorts. However, overall the best time to post on YouTube on Sunday is between 4pm and 6pm. As the weekend wraps up, people may want to watch some videos before dinner and getting ready for the workweek.
Best Time to Post on YouTube with Metricool
With Metricool’s powerful analytics and scheduling tools, you can optimize your YouTube content for maximum engagement and growth.
🔥What are your best times to post on YouTube?
To find out, you just need to follow these steps:
- Go to Metricool and select the “Planning” tab.
- Choose YouTube and see the content calendar.
- The darker shades in the calendar indicate your best times to post when your audience is the most active.
- To see this information in numbers (if it’s clearer for you), enable this option in the advanced settings.
- In the Metricool planner, you’ll see a percentage that shows the number of active followers during the selected time frame.
With Metricool, you can eliminate the hassle of manual posting and timing your video uploads. Instead, schedule your content in advance. And let Metricool automatically publish it at the best times, ensuring your audience stays engaged.
With Metricool’s analytics dashboard, get detailed insights into your YouTube video performance. Use this data to track engagement metrics, understand your audience demographics, and monitor follower growth. Make informed decisions about your content strategy and create videos that resonate with your audience, ultimately driving the success of your channel.
