50 Facebook Statistics for Social Media Marketing in 2024

Facebook’s position as the most widely used social media platform is unchallenged, with over 3 billion monthly active users. This vast user base makes it an essential tool for businesses looking to connect with their target audience. In this article, we delve into the most intriguing Facebook statistics that social media managers should know in 2024. We explore various aspects, including user demographics, usage patterns, advertising trends, and video content. With these Facebook statistics, you can ensure your brand’s social media marketing strategy is reaching its full potential audience.

Key Facebook Statistics 2024

1. Facebook has more than 3 billion active monthly users and is the most active social media platform in the world. 
2. 2.09 billion people use Facebook every day.  
3. 12.8% of internet users say Facebook is their favorite social media platform.
4. Facebook is the third most visited website in the world, after Google and YouTube. 
5. 67.13% of web traffic referrals come from links posted on Facebook.
6. The Facebook app has been downloaded over 500 billion times across the App Store and Google Play. 

Facebook Demographic Statistics

7. 43% of US Facebook users are between the ages of 18 and 34. 
8. Only 23.7% of Facebook users are over the age of 55. 
9. 19% of teens (ages 13 to 17) use Facebook daily. 
10. Facebook’s user distribution by gender is 56.8% male and 43.2% female. 
11. India has the biggest Facebook audience with 366.85 million users, followed by the US, Indonesia, Brazil, and Mexico. 
12. 49.9% of Facebook users speak English, followed by Spanish (15.1% of users).

Facebook Usage Statistics 

13. The average Facebook user spends just under 20 hours a month on the platform. 
14. 81.8% of Facebook users access Facebook only via a mobile phone. 
15. 30% of US adults use Facebook to regularly get their news. 
16. 72.6% of Facebook users use the platform to message friends and family. 
17. Over half of active Facebook users use the platform to research brands or products. 
18. By the end of 2024, Facebook expects to reach 64.6 million shoppers. 
19. 19% of US consumers start their online shopping search on Facebook. 
20. Out of all Facebook shoppers, 77.7% used Marketplace, 14.2% used Facebook Shops, and 8.15% used Messenger for their purchases. 
21. 1.8 billion people use Facebook Groups each month and over half of those people are members of five or more Facebook Groups. 
22. 51% of social media users say they use Facebook to purchase goods online. 

Facebook Advertising Statistics

23. Facebook has a total potential ad reach of 2.19 billion users.
24. Facebook receives 97.5% of its revenue from advertising with $131.948 billion reached in 2023.
25. While the average Facebook user views 12 advertisements every month, women click on about 15 ads per month. 
26. There are over 8 million active advertisers using Meta across all their platforms. 
27. 42.4% of Facebook ad campaigns are used to increase audience engagement and interaction. 
28. App Promotion campaigns have the highest average investment cost with US$1,856.64 spent per campaign. 
29. Brand Awareness campaigns reach the highest number of impressions (37.7% of total impressions) followed by Traffic (24.6% of impressions), Engagement (18.6%) and then Leads (9.5%) 
30. The average CPC per Facebook ad campaign is US$0.075647. The UK has the highest average CPC with US$0.38. 
31. In terms of campaign objective, app promotion has the highest average CPC (US$0.32) while traffic generation has the lowest (US$0.04). 
32. The industry with the highest CPC for traffic generation is dental services with an average CPC of US$1.27. The industry with the lowest CPC for traffic generation is travel (US$0.43). 
33. Across all industries, traffic campaigns had an average CTR of 1.51%. 
34. Arts & Entertainment has the highest CTR for traffic campaigns, with 2.55%, followed by real estate (2.45%) and then restaurants & food (2.29%). 
35. The average CTR for lead generation campaigns across all industries is 2.5%. 
36. Travel industry lead generation ad campaigns had the highest CTR with 6.62%, followed by arts & entertainment (3.70%), and real estate (3.69%). 
37. Attorneys & legal services have the highest CPC across lead generation campaigns with US$5.42. The industry with the lowest lead generation CPC is arts & entertainment (US$0.96). 
38. The average conversion rate for all lead-generation Facebook ad campaigns is 8.25%. 

Facebook Videos Statistics

39. Half of the time users spend on Facebook and Instagram is watching videos. 
40. Facebook videos are viewed 8 billion times per day. 
41. 85% of all Facebook videos are watched on mute. 
42. Captions on Facebook video ads increase view time by 12% over uncaptioned. 
43. Vertical Reels with audio have a 35% higher CTR than other video content. 
44. 4 million Facebook advertisers use Stories ads each month. 
45. 58% of Facebook users say they have gone on to browse a brand’s website after seeing a Story advertisement. 
46. Meta Reels get 200 billion views each day across Facebook and Instagram. 
47. 79% of Facebook users aged 18-24 purchased after viewing a Reel on Facebook or Instagram.
48. Facebook Reels account for 3.3% of all impressions.
49. Facebook users are more likely to watch and engage with live video than pre-recorded. 
50. 20% of Facebook videos are live videos.

Gretchen Oestreicher , 12 April 2024