The Instagram Content Playbook 2025
by HypeAuditor × Metricool
Your ultimate guide to Instagram influencer marketing in 2025
We analyzed 700 million posts from 28 million Instagram accounts in the first half of 2025. The result? A data-driven playbook revealing the key performance trends every brand and agency needs to know.
What you’ll find inside:
- Benchmarks that matter – see how nano-, micro-, macro-, and mega-influencers perform today.
- Formats that work – discover which content types deliver the highest ROI for campaigns.
- Smarter posting strategies – timing, frequency, and scheduling tips backed by real numbers.
- Best practices you can use immediately – actionable ideas to optimize your Instagram presence.
Why this matters
Whether you’re an agency, brand, or marketer, understanding where your influencer campaigns stand against industry benchmarks helps you:
- Set realistic goals
- Maximize your content strategy
- Drive measurable growth
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A collaboration between HypeAuditor & Metricool.
