Instagram Introduces Live Streaming for Close Friends

11 July 2024

In a move to make live streaming more intimate and exclusive, Instagram has announced the rollout of Instagram Live for Close Friends. This new feature allows users to broadcast live video content to a select group of friends, taking privacy and exclusivity to the next level.

What is Instagram Live for Close Friends?

Instagram Live for Close Friends is a feature that enables users to live stream content to a pre-selected group of friends, dubbed “Close Friends”. This feature is an extension of the existing Close Friends feature, which allows users to share stories with a select group of friends.

How Does it Work?

To use Instagram Live for Close Friends, all you will need to do is:

  • Update their Instagram app to the latest version
  • Select the “Close Friends” option before going live
  • Choose the friends they want to include in the live stream

Once the live stream begins, selected friends will receive a notification, inviting them to join the exclusive broadcast.

Benefits and Implications

Instagram Live for Close Friends offers several benefits, including:

  • Increased privacy and exclusivity
  • More intimate and personalized connections with friends
  • Reduced noise and distractions

This feature also has implications for creators and businesses, who can now use Instagram Live for Close Friends to:

  • Host exclusive Q&A sessions or workshops
  • Share behind-the-scenes content
  • Build more personal relationships with their audience

Instagram Live for Close Friends is a very interesting new update. Do you think you or your brand will utilize this feature? If so how will you benefit from it? Let us know! 

sophie sophie , 11 July 2024


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