LinkedIn is a social network oriented to professionals from a wide range of professions, companies, and businesses. This platform is designed to network with other professionals, and promote your brand.

Every company should be present on LinkedIn with their own page that must be active and carefully designed. But once you have this, how do you know that your strategy works?

Thanks to LinkedIn analytics, you can see how you can improve your profile and content, to best reflect your personal brand, or company page.

Most Important LinkedIn Analytics

Luckily, LinkedIn has native analytics that make is easy to view your content’s performance directly on the network.

NOTE: These analytics are available to all Page admins.

There are several metrics or sections that you should pay attention to on LinkedIn in order to create a great strategy and know how your page is performing…

Visitors

Under the visitors tab, you will see data of how many users are viewing your page. You can filter by page views, unique visitors, and even choose specific pages if desired.

In this same section, you can also view visitor demographics, which you can view the top visitors based on these factors:

• Job function
• Company size
• Industry
• Location
• Seniority

Content

Inside the content tab, you can see several metrics about your LinkedIn posts analytics:

• Impressions: Number of times that the publications have been seen.
• Clicks: Number of clicks on your LinkedIn content.
• Interactions: Number of times that your users make a comment, share or recommend your publications.
• Reactions: Number of reactions left on your posts.
• Comments: Number of comments left on your content.

You have the option to export this data, if you want to view this data in one document, or send to clients or coworkers.

Under this data, you will also see a list of your most recent content, and see the same metrics as above, for each specific post. You can also view the engagement rate for each post.

Followers

In this section, you will know the total number of LinkedIn members that follow your company page and also, you will have access to some demographic data.

These demographic categories are the same as above, which include:

• Location
• Job function
• Seniority
• Industry
• Company size

LinkedIn Company Page Analytics with Metricool

With Metricool you can also analyze your LinkedIn Page and access the following metrics to understand its performance. This LinkedIn analytics tool is perfect for managing your professional account.

Your page growth:

• Followers
• Paid followers: Number of followers gained through LinkedIn advertising.
• Impressions on your page
• Posts

Interactions received by posts:

• Likes
• Comments
• Clicks
• Posts published on your page

Posts Ranking:

Metricool provides a list with the posts you have published on LinkedIn within the time range of your choice. You can check:

• Date and time of publication
• Reactions
• Comments
• Total number of clicks on each publication
• Shares
• Impressions
• Engagement
• Video views
• Viewers
• Time watched
• Average time watched

You can also download any of the data in Metricool via CSV.

Apart from analyzing your LinkedIn page with Metricool, you can also schedule LinkedIn content so it’s automatically published the day and time of your choice.

As you can see, there are many tools available to leverage your LinkedIn and succeed on the network.

If you have found this article interesting, you can find more information about how to create a LinkedIn strategy on the following link:

This is all you need to know about the most important LinkedIn metrics….

So long Metricooler!

Sara Martín , 28 June 2023