LinkedIn is a social network oriented to companies, employment and businesses. On this platform, each user adds their professional information and LinkedIn is in charge of putting companies and individuals in contact.
Every company should be present on LinkedIn with their own page that must be active and carefully designed.
Once you have it, how do you know that your strategy works?
Thanks to LinkedIn analytics.
Most important LinkedIn analytics
There are several metrics or sections that you should pay attention to on LinkedIn in order to create a great strategy and know how your page is performing…
Publications on your LinkedIn page
This refers to the updates on your LinkedIn company page. There are several metrics available to understand if they are working well:
- Impressions: Number of times that the publications have been seen.
- Clicks: Number of clicks on your LinkedIn content.
- Interactions: Number of times that your users make a comment, share or recommend your publications.
In this section, you will know the total number of LinkedIn members that follow your company page and also, you will have access to some demographic data, that is, a breakdown of who’s following your Page using five different demographic categories:
- Job function
- Company size
LinkedIn Company Page analytics with Metricool
With Metricool you can also analyze your LinkedIn Page and access the following metrics to understand its performance:
Your page growth:
- Paid followers: Number of followers gained through LinkedIn advertising.
- Impressions on your page
Interactions received by posts:
- Posts published on your page
Metricool provides a list with the posts you have published on LinkedIn within the time range of your choice. You can check:
- Date and time of publication
- Total number of clicks on each publication
Apart from analyzing your LinkedIn page with Metricool, you can plan the content so it’s automatically published the day and time of your choice.
If you have found this article interesting, you can find more information about how to create a LinkedIn strategy on the following link:
This is all you need to know about the most important LinkedIn metrics….
So long Metricooler!