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Using the right sizes for posts on LinkedIn can help professionalize content and ensure there are no issues when publishing. But, what size should LinkedIn images be? If you’ve been hesitant about posting images and videos to your LinkedIn account, this guide will help you feel more confident in uploading multimedia to LinkedIn.
Even though LinkedIn is not as much of a photo-sharing app as Instagram, you can still use all of the image options to create content that helps tell your brand story. We all know that users eyes gravitate towards pictures and videos.
Using the correct sizes not only helps optimize your profile, but also to improve LinkedIn engagement, which is not an easy task.
So, in this guide you will find the LinkedIn image and video sizes for all content pieces on the network.
Personal Profile Images
Despite of the fact that images are not the main focus on LinkedIn, they are a fundamental pillar to give credibility, branding, and professionalism to your brand.
Not adding images in this section can hurt you, since LinkedIn will select a default image in place. If your account doesn’t have a profile picture or background image, this can deter users and affect your account validity.
The profile photo is important as it helps to differentiate you from the rest and show your image.
Thanks to this photo, people and businesses can put a face to your work.
- Recommended size: 400 x 400px
- Minimum dimension: 130 x 130px
This image appears behind the profile picture. With this photo you can reinforce your brand’s image.
- Recommended size: 1584 x 396px
Include an image related to your sector or one of yourself in a successful work situation like delivering a speech, working with clients, in your office, etc.
LinkedIn Company Page Images
Like on Facebook, LinkedIn gives you the option to create business pages where a profile for companies is published.
It is also important that companies properly display their photos so their image isn’t damaged and their professionalism is reinforced.
The main and most important image of all. This is essential to make your brand recognizable by users.
- Size: 300 x 300px
This photo represents your company and fortifies your logo image.
- Size: 1584 x 396px
All LinkedIn Content Sizes
There are a variety of content formats on LinkedIn, so we will break down each one and the optimal image sizes.
Single or multi-image post sizes
You can add one image, or multiple in one LinkedIn post. The recommended sizes are:
- Square: 1080 x 1080 px
- Portrait: 1920 x 1080 px
- Carousels: 1080 x 1080 px OR 1920 x 1080 px (PDF recommended).
- Blog post link images: 1200 x 627 px
LinkedIn articles image sizes
Articles have become popular among brands that want to share a longer story. These can also include images, with recommended sizing:
- Feature image: 1200 x 644 px
- Banner image: 600 x 322 px
LinkedIn Ads image sizes
Like the rest of social networks, LinkedIn also has its own platform to create ads. Here is the sizing:
- General ads: 50px x 50px
- Laderboard: 728px x 90px
- Wide Skyscraper: 160px x 600px
- Rectangle: 300px x 250px
LinkedIn Groups are a way for professionals to stay connected via smaller groups, where members can share content, ask questions, and spark a professional synergy with other like-minded people. Here are the image sizes for group pages:
- Logo size: 300 x 300 px
- Banner size: 1536 x 768 px
Did you know that you can create events on LinkedIn? If you have any upcoming events this is a great way to encourage users to join. If you add images, here are the dimensions:
- Logo size: 300 x 300 px
- Banner size: 16:9 ratio or 1600 x 900 px
Video Sizes on LinkedIn
LinkedIn allows posting videos in different formats: AAC, ASF, FLV, MP3, MP4, MPEG-1, MPEG-4, MKV, WebM, H264/AVC, Vorbis, VP8, VP9, WMV2 y WMV3.
- Video file sizes: Between 75KB and 200MB.
- Duration: Between 3 seconds and 10 minutes.
- Resolution range: 256 x 144 px (minimum) – 4096 x 2304 (maximum).
Now you know the correct sizes for all your LinkedIn images to become an expert!