[MASTERCLASS] The Art of the Blend: Balancing Personal and B2B Brand Voices

Tuesday, March 3rd, 2026 at 12 pm EST 

You have a personality. Your brand has its own personality. As the person managing the communications, social channels, and marketing messaging, sometimes it can feel like those two voices are fighting for the mic. 

If you manage B2B accounts and are building your personal brand, you’ve probably wondered: 

• “Is this on-brand… or just on my mind?”
• “Should  I share this… or should I stay in my professional lane?”
• “Why is this so much harder than it looks?”

Good news: finding the balance is possible, and easier than you might think

This free session, Art of the Blend: Balancing Personal and B2B Brand Voices, is designed to help you find that sweet spot in creating content that supports your personal brand voice and the B2B brands you manage—without confusing your audience, your boss, or the algorithm. 

With:
📌 Anthony Morell – Senior Digital Marketing Manager at MRC, Merchant Risk Council
📌 Anniston Ward – US PR and Education Manager at Metricool

Blending these two voices means clearer messaging, stronger market positioning, and way more confidence when you show up online, as yourself or your brand. 

🧠 What You’ll Learn

In this session, we’ll cover how to:

• Building a personal brand voice that doesn’t limit your personality or POVs, while still supporting your B2B brand 
• Knowing when to post as yourself and when to let the brand do the talking
• Creating content that works for both without turning your feed into a personality crisis
  

This session is made for the constant ‘two-brain’ people, constantly juggling multiple social media accounts and brand voices. 

By the end of this session, you’ll have a clearer sense of your personal brand voice, a simple framework to keep persona and B2B content in harmony, and tools and tips you can use immediately, without rebranding or overthinking.