People Over Posts: Building Trust Through Personal Brands & EGC
Masterclass now available
Ready to build a personal brand that actually opens doors?
This masterclass will show you how to turn your ideas, insights, and behind-the-scenes moments into content that connects. We’ll unpack the rise of employee-generated content (EGC), how to build your brand without feeling cringe, and how to use your online presence to open real-world doors—whether you’re growing inside a company or creating your own lane.
What you’ll learn:
In this session, we’ll dive into how to:
Build a personal brand
that tells your story and shows the real impact of your work. Learn how to position yourself as the go-to voice in your niche through content that feels authentic, not performative.
Understand why EGC matters now
Learn how brands empower their teams to create authentic content that builds trust, community, and brand love.
Build your personal brand without feeling cringe
Treat your LinkedIn like your portfolio (show your thinking, not just your wins) and learn how to share value, vulnerability, and behind-the-scenes moments that actually connect.
Turn your online presence into career leverage.
Understand how your personal brand can open doors, whether you’re growing within a company, landing freelance clients, or building something of your own.
Who will be joining?
Speaker: Madison Schidlowski
Social Media Manager, passionate personal brand builder, and UGC creator
Host: Anniston Ward
US PR, Education and Event Specialist at Metricool
Access the session for FREE
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