Metricool SmartLinks: Your Trackable Link-in-Bio Tool
If you’re active on social media, you already know the challenge. Instagram, TikTok, LinkedIn, and other platforms only allow one link in your bio. But let’s be honest, you probably have much more to share. Your latest blog, a sign-up form, a product page, a YouTube video, and maybe a few contact links too.
That’s where Metricool’s SmartLinks comes into play.
SmartLinks turns that single link into a personalized landing page that includes everything you want your audience to see. You can add custom links, videos, images, contact icons, and more, all in one scrollable, mobile-friendly space.
What Are Metricool SmartLinks?
SmartLinks is Metricool’s link-in-bio feature that lets you build a landing page connected to a single, shareable URL. It gives you the freedom to guide your audience from your social media profiles to your most important content, offers, or updates.
Instead of linking to just one page and hoping people explore further, you can offer clear options organized by what matters most right now. It works as a content hub that matches your brand and helps turn clicks into results.
What You Can Add to Your SmartLinks Page
Metricool SmartLinks gives you complete control over how your linkin-bio landing page looks and functions. Here’s what you can include:
➤ Buttons
Create as many buttons as you need. Each one links to a different page or resource. You can group them by section, use different styles, and customize the color, font, shape, and border.
You can also disable buttons without deleting them, which is helpful when running seasonal or temporary promotions.
➤ Media
Include videos or images from your computer or your connected Instagram account. Each piece of media can also link out to another page. Think: YouTube trailer, latest product, or a behind-the-scenes image with context.
➤ Social and Contact Icons
Add icons that link directly to your other social profiles, email, WhatsApp, phone number, or even a physical location. This makes it easy for people to reach you or follow you on multiple platforms.
➤ Custom Appearance
Adjust everything from the header image and title to the page background and button layout. You can:
- Choose a theme or start from scratch
- Match your brand colors
- Use gradients, solid fills, or image backgrounds
- Round or square your buttons and media tiles
- Feature your latest image and organize layout like an Instagram grid
You don’t need any design skills to make it look professional. The editor is simple and intuitive.
How to Set Up Your First SmartLink with Metricool
Ready to get started? Here’s how to create your SmartLink:
- Log in to Metricool (You’ll need a Premium account to access SmartLinks.)
- Go to the SmartLinks tab: You’ll find it next to the Planning section in your dashboard.
- Click “+ New” to create a SmartLink: Give it a name (e.g., “Summer Campaign” or “My Brand IG”), then customize the URL.
- Build your page: Add buttons, media, icons, and customize the look.
- Save and copy your SmartLink URL: Add it to your Instagram, TikTok, LinkedIn, or anywhere else you want to drive traffic.
Already using Metricool’s old Instagram Link? Don’t worry. Your previous setup will carry over automatically into SmartLinks.
6 Best Practices to Make SmartLinks Work for You
Want your SmartLinks page to actually get clicks (and not just sit there)? Follow these quick tips:
1. Design a Page That Feels Like You
Your SmartLinks page is like a mini homepage so treat it that way. Use your logo, brand colors, fonts, and visuals to keep things cohesive. If someone taps your link from Instagram or TikTok, they should land on a page that instantly feels like you. This helps build trust and makes your content look more polished.
2. Put Top-Priority Links First
People tend to click what they see first. Place your most important links at the top of the page. Whether you’re promoting a product drop, a new video, or a limited-time offer, make sure it’s front and center. You can always rearrange your links as your goals shift.
3. Keep It Fresh
Old or broken links don’t just hurt the experience, they can make your brand seem inactive. Check in regularly and swap out anything outdated. If you’re launching something new, hosting an event, or just dropped a fresh post, your SmartLinks page should reflect that.
4. Use Clear, Actionable CTAs
Don’t leave people guessing. Use specific phrases that tell them exactly where and what to expect when they click. Try things like:
- “Download the Free Guide”
- “Shop the Collection”
- “Watch the Tutorial”
Clear CTAs make it easier for visitors to take the next step.
5. Add Contact Icons
Make it simple for people to reach out. Add icons for email, WhatsApp, or your social profiles so visitors can contact you directly. This is especially useful if you’re a freelancer, creator, or brand looking to connect with potential clients or collaborators.
6. Track What Works
Metricool SmartLinks come with built-in tracking, so you can see which links are getting the most clicks. Use this data to adjust your layout, test new CTAs, or highlight different content. The more you learn about what your audience is interacting with, the better your page will perform.
SmartLinks Analytics: Track Every Link-in-Bio Click
Creating a beautiful, functional SmartLinks page is only half the job. The other half? Knowing what’s performing and where to improve.
Metricool’s SmartLinks Analytics section gives you all the data you need to track how your page is doing.
📊 Overall Performance
See the total number of visits to your SmartLinks page, plus clicks on each button or image. You can even adjust the time range to view trends over time.
It’s all displayed in a clear, visual graph so you can quickly spot spikes or drop-offs.
📌 Button List Performance
Get a detailed breakdown of how each button is performing. See:
- Current status (active, disabled, deleted)
- Total organic clicks
- Click-through rate (CTR)
Want to dive deeper? Click “View evolution” next to any button to see its performance over time in graph form.
🖼 Image Performance
Curious how your media content is doing? You can check:
- When each image was added
- Total number of clicks
- CTR for each image
Just like with buttons, you can see a graph of each image’s performance over time.
This kind of data helps you figure out what people are actually interested in so you can promote the content that works, and switch out what doesn’t.
Start Making Every Click Count with Metricool
If you’re still using just one static link in your bio, you’re leaving a lot on the table.
Metricool’s SmartLinks lets you build a landing page that fits your content, grows with your goals, and gives you insights to guide your strategy.
Why SmartLinks?
- Create a fully customizable landing page connected to your social media bio
- Add links to your newest content, product drops, videos, forms, or anything else you want to highlight
- Track every click to see what’s working and where your audience is going
- Update it anytime without changing the link in your bio
SmartLinks is Just the Start
Metricool gives you a complete platform to manage your digital presence from one place:
- Plan and schedule content across Instagram, TikTok, YouTube, Facebook, LinkedIn, Pinterest, X (Twitter), and more
- Analyze your performance with real-time metrics and historical data
- Create and manage ads for Google, Facebook, and Instagram
- Monitor your competitors and stay on top of trends
- Generate custom reports for clients, team check-ins, or your own review
- Track your website traffic and link clicks with integrated web analytics
Everything Works Together
SmartLinks connects all the work you’re doing in Metricool:
- Promoting a new blog post? Add it to your SmartLinks page
- Running a campaign? Highlight it at the top
- Need to push multiple links at once? Organize them your way
- Want to see what content is actually driving clicks? The data is right there
Set it up once, update it as often as you need, and make sure every click leads somewhere that counts.
With Metricool, everything from planning to publishing to performance is connected. And it all starts with one smart link.
