Facebook Now Lets You Add Music to a Facebook Post
Let the music play 🎶 — sang Barry White, and Facebook listened: now your post can sing along. So if you’ve been wondering, “Can I add music to a Facebook post?”, the answer is now a crystal-clear yes.
The platform is officially rolling out the option to add music tracks to text posts, complete with artist-themed backgrounds and auto-playback for users with sound enabled.
Let’s break down what’s new.
Can You Add Music to a Facebook Post? Yes, and Here’s How
The new music-on-post feature is now live for most users in the U.S. You’ll find a small music note icon in the post composer. Tap it, and you’ll get access to:
- Curated music suggestions based on your activity
- A searchable licensed music catalogue
- Artist-specific themes and dynamic post backgrounds
Once selected, your chosen song appears beneath your post in a card, and for anyone with sound turned on, it plays automatically as they scroll by.
✅ Bonus for creators: Facebook has partnered with select music distributors, making it easy for artists to monetize plays through this new format.
What About Music on Facebook Stories?
If you’re already using music on Facebook Stories, you’re likely familiar with Facebook’s expanding music catalogue. This update doesn’t replace Stories, but rather complements them. While Stories offer quick updates, music-enhanced feed posts add a longer-lasting way to feature songs alongside text.
Why for Social Media Managers Should Take Note
Let’s face it: organic reach on Facebook hasn’t exactly been booming. But this new feature could add a fresh layer of engagement, especially for:
- Brands launching campaigns with audio branding
- Thought leaders setting the tone for reflective posts
- Creators and influencers promoting new music
- eCommerce brands curating themed product drops
Music posts also open the door for new storytelling formats. For instance, think of emotional announcements, nostalgic memories, or even timed holiday campaigns with seasonal tracks.
Plus, with Facebook hinting at future features like collaborative playlists and AI-generated music matches, this might just be the first beat in a longer symphony of social audio integration.
What About User Experience and Controls?
Facebook has learned from past attempts. Audio will only auto-play if a user has sound turned on. Otherwise, the post appears silent with a visual music card that users can tap to play.
Users also retain control: each music post has pause and mute buttons.
Takeaway for Social Media Teams
If you’re managing brand or client accounts, here’s your plan:
- Test early: Try music posts for key updates or emotional moments.
- Tell a story: Let the track support the message, not distract from it.
- Be visual: Use the themed backgrounds to complement your brand’s style.
- Track engagement: Look for trends in play rate, scroll-through, and sentiment.
Remember: music doesn’t just amplify, it anchors memory. A well-chosen track can turn a passive scroll into a moment that sticks.
Want to Make the Most of Your Musical Facebook Posts?
Metricool helps you do more than just stay creative.
With its analytics, you can see which of your posts (including those with music) perform best, and when your audience is most active. You can plan and schedule your content, track performance across platforms, and even recycle high-performing posts to get more out of your work. So if you’re experimenting with music in your Facebook strategy, Metricool gives you the tools to turn it into results.
