Pinned Comments on Instagram: three different ways to use them

03 September 2020

Instagram has sought a way to minimize negative comments on the platform and give more praise to positive or valuable comments for users. These are known as pinned comments on Instagram.

That is why I come to tell you how you can start saying goodbye to haters on Instagram with the new feature, pinned comments.

What are pinned comments on Instagram?

A pinned comment is a comment that appears at the top of a post or in the comment summary that appears in the feed.

When someone pins someone else’s comment, Instagram notifies the author that their comments have been highlighted in the post.

This option to pin comments aims to help manage comments.

How to pin comments on Instagram

You can now pin up to three comments on a single post. This way, users focus on comments that owner wants to highlight.

Comments appear at the very top of the post’s comments, regardless of when they were posted.

You can only pin content on your own posts

To pin a comment, you have to go to the comment you like, swipe it to the left and three options will appear.

When you tap the pin symbol, the comment will appear at the top of the post.

Attention, because there are some rules…

  • You cannot pin your own comments
  • You can’t pin replies to comments

Do you want to know more about Instagram and its features?

How to use Instagram pinned comments for your strategy

The option of pinning some comments on Instagram posts can come in handy because brands can choose which comments they want a viewer to see when first arriving to their posts.

Here are three examples of how you can use pinned comments on Instagram in a strategic way.

Use it as reviews or testimonials from your users

As a consumer, we all know that the reviews or the opinion of other people about a product or service will help us make a decision. 

Pinning positive comments will allow you to highlight testimonials or user reviews in real time. In this way, it will help the next potential customer who sees your publication to also read positive reviews from other users.

Use it to answer frequently asked questions

Are there posts that have a lot of the same questions from followers?

When users frequently ask the same questions, answer and then anchor that person’s question. In this way, when someone has the same question, the first thing they will see will be your answer and they will no longer be left with doubts about your product or service.

Pin interesting comments

Use this feature to highlight comments that make users want to know more about your posts or your content.

In this way you will be able to hook users to your publications.

Depending on what type of content you publish, you can also use it so that people want to continue commenting, that is, to start conversations with your followers.

Do you want to manage Instagram comments from Metricool?

Now you know what pinned comments on Instagram are and how you can use them to promote your brand. Have you already used this new Instagram functionality? Do you have any doubts?

We will read your comments below!

Sara Martín Sara Martín , 03 September 2020
Ir arriba
Send this to a friend