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If you’re already familiar with this platform, Pinterest takes pride in its creativity and ambitious creators, which is why they are giving back and opening up a learning program to its users.
Pinterest Academy is an e-learning platform aimed to provide resources to creators about how to best create their pins and market their content.
What is Pinterest Academy?
First launched in 2019, this program has been a work in progress and after feedback from its users, the network completely reconstructed the academy, adding new courses, interactive features, visual examples, and case studies.
Ultimately, this is an educational resource for creators to access at any point, however many times. There are over 14 courses and more than 30 quick, digestible 15-minute lessons.
These courses include fundamental features, such as why to use Pinterest, Pinterest ad formats, and native management tools within the app.
This course will also teach you how to set up and run a Pinterest campaign, leading you through building campaign objectives, targeting the right audience, and optimizing your ad.
It’s an all-in-one Pinterest 101 course, where you can learn new skills and better understand how to take advantage of the marketing features available on Pinterest.
Did you know you can schedule your pins and analyze your content’s performance all within Metricool, for free? Sign up for your free account here.
How to use Pinterest Academy
This program is completely free and available for all Pinterest Business users. To enroll, you simply need to enter your full name, country, and the type of user you are (business, creator, student, etc.) Remember that in order to enroll, you must have a Pinterest Business account.
After that, you have access to all on-demand courses and lessons. The first section, “Why Pinterest” introduces how Pinterest works and what benefits you can unlock with the network.
Other lessons include API for Conversions, Measurement Solutions, and Pinterest Trends Solutions.
This is useful for both professionals and amateurs wanting to learn more about how to use Pinterest effectively. Pick and choose your course flow, depending on what you need.
Accessing Pinterest Academy
- Head to Pinterest Academy and log in to your Pinterest Business account.
- Authorize the app to access your boards and groups.
- After granting access, you will immediately have access to this course.
This course is not available on the app, however your badges can be shared across social media to alert others of your accomplishments.
Benefits of Pinterest Academy
There’s no catch to joining this program. This free, on-demand course is simply a great resource and reference for making strategic decisions and understanding all the features. In just a few hours, you can have more tools to explore and use.
To test your knowledge, you can take a variety of quizzes. Badges can be won after receiving a passing grade. After earning badges, you can share them on other platforms, to show off your skills.
Therefore, you can also get noticed or recognized for taking the time to complete this, by other professionals, such as on LinkedIn.
Overall, Pinterest Academy is a small investment for the large skills and tactics you can gain. If you don’t already have Pinterest included in your content marketing plan, you can connect your account with Metricool to schedule content, reply to messages, analyze content, conduct competitor analysis, and create reports.
And when you’re done with that, you can follow this guide to boost your Pinterest marketing efforts.