5 Planoly Alternatives for Social Media Management

For many social media managers, agencies, creators, and entrepreneurs, the visual appeal of an Instagram feed is paramount. Planoly has long been a go-to tool for its intuitive drag-and-drop visual planner, helping users craft beautiful, cohesive feeds. However, the demands of social media management in 2025 extend far beyond just visual planning for one platform.

If you manage multiple social networks, you need deeper analytics and more comprehensive features, so you might be searching for a Planoly alternative. We present five compelling Planoly app alternatives and highlight the best one for your diverse social media management needs.

What is Planoly?

Planoly is a social media management platform typically favored by aesthetically driven brands and creators who prioritize their Instagram grid. The platform is known for its visual planning functionality, but the multi-faceted nature of social media management has led many to look for more complete alternative apps.

Source: https://www.planoly.com/blog/analyze-web-dashboard

Planoly Features

Planoly offers social media solutions for:

• Content creation: Templates and media library
• Planning: Visual planner and auto posting.
• Monetization: Digital products and link in bio.

Planoly Pricing

With Planoly, you can manage Instagram, TikTok, Threads, Facebook, LinkedIn, Pinterest and YouTube on the following price plans:

• Starter: $16/month (or $14/month annually) for 1 profile per platform (social set), 1 user, and up to 60 uploads per month.
• Growth: $28/month (or $24/month annually) for 1 profile per platform (social set), 1 user, and unlimited monthly uploads.
• Pro: $43/month (or $37/month annually) for 2 profiles per platform (social set), 1 user, and unlimited monthly uploads.

Why Look for Planoly Alternatives?

• Instagram-Centric Focus: While Planoly excels at visual Instagram planning, its support for other platforms like Facebook, TikTok, LinkedIn, or even X (formerly Twitter) can feel less robust or limited compared to all-in-one tools. For those managing a holistic cross-platform strategy, this can be a significant drawback.
• Basic Analytics: Planoly offers basic analytics, primarily focused on Instagram metrics. For a full understanding of content performance, audience demographics across various platforms, or tracking ad campaign ROI, more in-depth and centralized analytics are often required.
• Incomplete Management Features: Beyond scheduling, many social media managers need features like social listening, a unified inbox for comments and DMs, integrated ad campaign management, or advanced team collaboration tools. These are often absent or less developed within Planoly.
• Pricing for Expanded Features: While Planoly offers a free plan and various paid tiers costs increase when you add more social sets, users, and features. This means scaling up to manage multiple social sets or access more advanced features can quickly become expensive. 
• Lack of Ad Management Integration: For those running paid social campaigns, managing and analyzing ad performance within the same platform as organic content is a major efficiency gain. Planoly does not offer this integration.
• Basic Team Collaboration: While Planoly has collaboration features, they may not be as comprehensive for agencies or larger teams needing complex approval workflows or granular user permissions across multiple client accounts.

Planoly Alternatives

Let’s explore some of the best Planoly app alternatives available today.

1. Metricool: The All-in-One Growth Engine (Our Top Recommendation!)

Metricool is a comprehensive social media and digital marketing management platform designed to provide solo managers, agencies, creators, and entrepreneurs with everything they need in one easy-to-use dashboard. We offer in-depth analytics, integrated ad campaign management, cross-platform planning, and a unified inbox for all interactions, with price plans starting from free. 

Metricool Features

• In-Depth Multi-Platform Analytics: While Planoly excels at Instagram, Metricool provides deep, detailed analytics across all major social media platforms (Facebook, Instagram, TikTok, LinkedIn, X, Pinterest, YouTube, Google Business Profile) and even for your website/blog. You get insights into audience demographics, content performance, optimal posting times for each platform, and competitor analysis. Planoly’s analytics are significantly less comprehensive and primarily Instagram-focused.
• Unified Inbox for Community Management: Metricool features a powerful inbox where you can manage comments and direct messages from multiple social media platforms (Facebook, Instagram, TikTok, LinkedIn, Google Business Profile) in one centralized location. This streamlines community engagement and ensures no interaction is missed, a significant upgrade from Planoly’s more limited engagement tools.
• Optimized Scheduling with “Best Times”: Metricool analyzes activity data to recommend the best times to publish content.
• Advanced Planning Features: Metricool offers a clear content planner and calendar with features like auto-lists for evergreen content, direct integration with Canva and Google Drive for content creation, and a user-friendly visual layout that caters to both visual and text-based planning.
• Integrated Ad Campaign Management: With Metricool, you can connect, monitor, and analyze your Google Ads, Facebook Ads, and TikTok Ads campaigns directly within the platform. You can even create new ad campaigns from within Metricool, providing a seamless solution for both organic and paid social strategies. Planoly does not offer this integrated ad management capability.
• Additional Tools: Metricool goes further with a flexible link-in-bio tool (SmartLinks), a hashtag tracker, hashtag generator, competitor analysis, and an AI Social Media Assistant to aid in content generation.

Ideal for: Solo social media managers, agencies, creators, and entrepreneurs who need a truly all-in-one tool for planning, scheduling, in-depth analytics (including ad performance), community management, and content creation across all their social media channels, looking for maximum efficiency and value.

Pricing

Our pricing model offers exceptional value. It includes:

• A free Planoly alternative plan that allows connecting up to 11 social media channels (excluding LinkedIn and X in the free plan), planning up to 50 posts per month, and providing 3 months of historical data.  This is a great option for freelancers and small businesses.
• Paid plans start from $18/month (billed annually) for up to 5 brands, unlimited content, LinkedIn connection, and full analytics. This is a highly attractive proposition if you are managing multiple clients or brands, offering more flexibility than Planoly’s Pro plan, which only allows for 5 brands (social sets)

Metricool vs. Planoly

While Planoly excels in visuals, the platform’s analytics only scratch the surface when compared with Metricool. No business or brand is too small for in-depth analytics, which, along with ease of use, make Metricool perfect for freelancers, solo entrepreneurs, in-house marketing teams, and agencies.

As well as being a free Planoly alternative, Metricool also covers more platforms than Planoly. Metricool is an authorized tool for Bluesky and Meta Ads, along with the platforms covered by Planoly: Instagram, TikTok, Threads, Facebook, LinkedIn, Pinterest and YouTube.

Seen enough already? If so, sign for Metricool with the button below:

2. Later

Later evolved from an Instagram-first scheduler, much like Planoly, and has grown into a strong Planoly alternative with a continuing emphasis on visual content planning and scheduling, especially for Instagram and TikTok.

Features

• Schedule & Publish: You can create, edit and schedule posts through Later’s content planner.
• Link in Bio: Customizable link in bio page.
• Analytics: Hashtag tracking, profile engagement, best performing posts, demographics, best times to post.
• Content Creation Tools: AI assistance, hashtag generator, photo editor

Platforms supported:

• Instagram
• Facebook
• Pinterest
• Tiktok
• Linkedin
• Youtube
• Threads
• Snapchat

Later Pricing

Later’s prices are as follows:

• Starter: $25/month (or $18.75/month annually)  for 1 profile per platform (social set), 1 user, and up to 30 uploads per month.
• Growth: $50/month (or $37.50/month annually) for 2 profiles per platform (social sets), 2 users, and up to 180 monthly uploads.
• Scale: $110/month (or $82.50/month annually) for 6 profiles per platform (social sets), 4 users, and unlimited monthly uploads.

Later also charges Growth and Scale users for add-ons:

• $11.25/month per extra social set
• $3.75/month per extra user
• $3.75/month for 100 extra AI credits

Later Strengths

• Visual Planner: Later boasts an intuitive drag-and-drop visual content calendar, making it incredibly easy to plan and preview Instagram grids and TikTok feeds. This is often cited as a key reason for choosing Later.
• Link-in-Bio Tool: Later’s Linkin.bio feature is highly developed, allowing users to create shoppable landing pages and drive traffic effectively from Instagram and TikTok.
• Direct Publishing: Supports direct publishing for Instagram Reels, Carousels, and TikTok videos.
• Hashtag Suggestions & Analytics: Provides helpful tools for finding relevant hashtags and some analytics on hashtag performance.
• User-Friendly Interface: Clean and straightforward, particularly for visually-oriented users.

Later Considerations

• Platform Focus: While it has expanded, Later’s core strength remains Instagram and TikTok. Its features for platforms like LinkedIn or X might be less complete compared to Metricool.
• Analytics Depth: Analytics are good for visual platforms, but may not offer the same cross-platform depth or ad performance insights as Metricool.
• Pricing: Later offers a free Planoly alternative plan (1 social set, 10 posts/month). Paid plans start around $16.67/month (billed annually) but scale up when adding more social sets or advanced analytics. This can quickly match or exceed Planoly’s pricing.

Ideal for: Brands, creators, and small businesses that heavily rely on Instagram and TikTok for their visual content strategy and prioritize a visual planning interface and a strong link-in-bio tool.

Later vs Planoly

Both Later and Planoly are social media management platforms built with aesthestics in mind. Their focus on visual networks like Instagram & TikTok is great for those prioritizing those platforms, but may not be enough for social media managers, creators and agencies who want to conquer all. 

3. Plann

Plann is another visual-first social media management tool that positions itself as a direct Planoly app alternative, particularly for those focused on Instagram. Created by link-in-bio specialists LInktree, it combines scheduling with some basic analytics and content creation features.

Plann Features

• Visual planner and scheduler
• Content and assistance with hashtag manager, templates and stock libraries
• Results and analytics
• AI content and caption generator
• For Instagram, Facebook, Pinterest, Tiktok, Linkedin, YouTube and Threads 

Plann Pricing

Plann offers the following 4 pricing tiers: 

• Free Forever: 1 brand on Instagram only, 1 user, 5 video posts per month, basic analytics, limited AI assistance.
• Power User: $15/month (or $12.50/month, paid annually) for 1 social set, 1 user, unlimited monthly uploads, and complete AI assistance.
• Build: $30/month (or $25/month, paid annually) for 2 social sets, 2 users, unlimited monthly uploads, complete AI assistance, and greater team functionality.
• Grow: $75/month (or $62.50/month, paid annually) for 5 social sets, 4 users, unlimited monthly uploads, complete AI assistance, and advanced analytics

Plann Strengths

• Visual Grid Planner: Offers a similar drag-and-drop visual planner to Planoly, allowing users to arrange and preview their Instagram feed.
• Basic Analytics: Provides insights into Instagram performance, including follower growth and post engagement.
• Content Collections & Stock Libraries: Helps with content organization and provides access to stock images and videos.
• Link-in-Bio Feature: Includes one of the most recognized link-in-bio tools, Linktree.
• Companion App: Offers a strong mobile app experience for on-the-go planning.

Plann Considerations

• Limited Platform Support: While it supports Instagram, Pinterest, Facebook, TikTok, and LinkedIn, it is missing coverage for many other popular platforms.
• Analytics Depth: Analytics are relatively basic compared to more robust platforms.
• Team Collaboration: Team features may be less developed for larger agencies with complex workflows as the biggest plan only allows access to 4 users.
• Pricing: Plann’s Free forever plan is extremely limited, offering support for Instagram only. Advanced analytics are also only available with the most expensive plan (“Grow”).

Ideal for: Individual creators and small businesses whose primary focus is on visually planning and scheduling content for Instagram, and who appreciate an intuitive mobile experience.

Plann vs Planoly

Plann’s heavy focus on Instagram makes it a great choice if you’re managing a lot of content specific to that platform, although many creators prefer to use Instagram’s native tools if it’s the only platform they’re managing content for. Planoly makes more sense if you’re managing multiple platforms. However, both Planoly and Plann lack support for social ads and newer platforms like Bluesky and Threads, which you can find in Metricool.

4. Planable

Planable is a Planoly social media alternative that is known for its collaboration features, making it an excellent choice for agencies and teams that require extensive content review and approval workflows.

Planable Features

• Content planner with grouped posts and cross-platform synchronization
• Post version history
• Canva integration
• AI caption and text-based post creator
• Advanced collaboration features

Planable Pricing

Planable offers a free trial, which allows you to plan 50 posts, and the following price plans:

• Basic: $39/month (or $33.50/month paid annually) per workspace for 4 social sets, unlimited users, up to 60 monthly uploads (per workspace), and 2 types of approval. 
• Pro: $59/month (or $49/month paid annually) per workspace for 10 social sets, unlimited users, 150 monthly uploads (per workspace), and 3 types of approval.
• Company: A fully personalized plan at a variable price. 

Planable Strengths

• Exceptional Collaboration & Approval Workflows: Planable’s core strength lies in its real-time collaboration features, allowing team members and clients to comment directly on posts, provide feedback, and manage approval processes seamlessly. This minimizes endless email chains.
• Visual Planner & Previews: Offers a clean visual calendar and excellent post previews for various platforms, ensuring content looks perfect before publishing.
• Multi-Platform Support: Supports a wide range of platforms, including Facebook, Instagram (Reels & Stories direct publishing), LinkedIn, X, YouTube, Google Business Profile, Pinterest, and TikTok, as well as blogs.
• Easy to track and revert changes: Version history tracks every change to a post, allowing easy reverts.

Planable Considerations

• Collaboration Focus: While it provides essential analytics, Planable’s primary focus is on collaboration and publishing, so its analytics might not be as deep or comprehensive as Metricool’s.
• No Integrated Ad Management: Does not offer integrated management for social ad campaigns.
• Pricing: Planable offers a free trial, but no permanent free Planoly alternative plan. Paid plans start from $39/month (billed annually) and scale up quickly with more users and profiles. This can be a higher entry point for solo managers or very small teams.

Ideal for: Marketing agencies, larger teams, and businesses with complex content approval processes and a strong need for seamless internal and external collaboration on social media content.

Planable vs Planoly

Planoly’s strength remains its intuitive grid-based design, making it a powerful choice for solo creators or small businesses where content aesthetics and ease of use are the main priorities. Planable, however, positions itself as a robust workspace built specifically for agencies and larger marketing teams, offering crucial multi-step approval workflows, unlimited user access even on lower paid tiers, and multiple content views (calendar, feed, grid) tailored for complex campaigns and client feedback. For social media managers dealing with a high volume of client approvals or entrepreneurs scaling their internal team, Planable’s focus on streamlining the review process often makes it the more functional choice, whereas Planoly is better suited for the creator who prioritizes a perfect, seamless visual feed across a smaller number of social sets.

5. NapoleonCat

NapoleonCat is a Planoly alternative that excels in social media customer service and automated moderation, making it a strong choice for brands with high volumes of incoming messages and comments.

NapoleonCat Features

• Social inbox
• Auto Spam and hate speech detection
• AI assistant 
• Publishing
• Analytics
• Reports
• Social CRM
• Platforms supported: 
  • Instagram
  • Facebook
  • YouTube
  • LinkedIn
  • Google My Business
  • TikTok
  • X (formerly Twitter)
  • App Store
  • Google Store

NapoleonCat Pricing

NapoleonCat offers the following price plans:

• Standard: $89/month (or $79/month paid annually) for 5 social sets, 2 users, unlimited post scheduling, team collaboration, analytics, reports and competitor analysis. 
• Pro: $109/month (or $89/month paid annually)for everything included in Standard, as well as social inbox, saved DM responses, email consultations, team reports and app access.
• Expert: $139/month (or $119/month paid annually for everything in Pro, as well as automatic comment moderation, AI analysis and advanced search.
• Enterprise: From $465/month for all capabilities as well as API access, custom reports and other personalized solutions for business.

NapoleonCat Strengths

• Social Inbox & Moderation: Its strongest feature is a powerful Social Inbox that aggregates all comments, messages, and mentions from multiple platforms. It also offers automated moderation rules to handle spam, frequently asked questions, or sensitive content.
• Social CRM: Tools to manage customer interactions and build social customer profiles.
• Publishing & Scheduling: Includes standard publishing and scheduling features across various platforms.
• Analytics & Reporting: Offers solid analytics, particularly useful for tracking engagement and customer service metrics.

NapoleonCat Considerations

• Less Focus on Visual Planning: While it has scheduling, its visual planning capabilities are not as sophisticated or intuitive as Planoly or Later.
• Pricing: NapoleonCat does not offer a permanent free Planoly alternative plan, only a 14-day free trial. Plans start at $89/month (billed annually) for 5 profiles and 2 user, scaling up significantly for more profiles and users, especially for its advanced features like automated moderation.
• Complexity: The depth of its moderation and inbox features can lead to a slightly steeper learning curve for users whose primary need is simple scheduling.

Ideal for: Marketing agencies, larger teams, and businesses with complex content approval processes and a strong need for seamless internal and external collaboration on social media content.

NapoleonCat vs Planoly

NapoleonCat doesn’t quite match up to Planoly’s visual prioritisation, but its messaging features are what make it truly stand out. This makes it a better choice for those prioritising customer support on social media. NapeoleonCat also covers more platforms than Planoly, making it a great tool for large businesses or agencies who need more varied support.

Top Planoly Alternatives

When considering the top Planoly alternatives, Metricool stands out as the best choice. It combines cross-platform scheduling with in-depth analytics all within a single, easy-to-use dashboard. Our generous free plan and budget-friendly paid tiers offer a superior blend of features and supported platforms compared to other Planoly alternatives.

However, each tool offers a distinct specialization: Later remains the visual planner’s first choice, prioritizing an aesthetic, Instagram-first scheduling experience; Plann provides a similar visually-focused simplicity, often appealing to individual creators needing a polished grid layout. Planable steps up as the clear collaboration winner, built specifically for agencies requiring robust, multi-stage approval workflows, and NapoleonCat is favored for community management, offering unparalleled auto-moderation and a powerful unified inbox for handling large volumes of comments and messages. 

Metricool is the way to go for professionals seeking an all-in-one solution that delivers maximum utility without the premium price tag. 

Kalum , 19 November 2025