Product Updates – August 2025

05 September 2025

Mentions with URL on LinkedIn

When you use mentions for the first time, you’ll see a tutorial that helps you understand how mentions work.

And here’s the best part: you can paste the URL of the person’s or business’s profile to mention them👏🏻

Haven’t connected your LinkedIn account yet? With the Starter plan or higher you get access to more brands, reports, and more.

Mention Linkedin Users directly via Metricool

Updated metrics on LinkedIn professional

We’ve added a new section called “Content viewed in period.” Here you can see the metrics of your LinkedIn posts within the selected date range.

Haven’t connected your LinkedIn account yet? With the Starter plan or higher you get access to more brands, reports, and more.

see the metrics of your LinkedIn posts within the selected date range.

UX improvements – video upload, conversion, and image/video library

There have been 2 very important changes in the planner:

The first change is that videos you upload to Metricool are now processed faster and with higher quality.

The second change is in the gallery. In the images/videos/GIFs gallery, search results are now saved until you perform a new search.

Metricool UX improvements

AI – Set up your writing style

We’re continuing with the AI updates, Metricooler. You can now modify your general writing style as well as by social network, so the AI sounds like you. This feature is in a new tab under Brand settings > AI configuration.

Match your SM content with your writing style with Metricool AI

Recover deleted posts

If you’ve ever accidentally deleted posts, this is for you. You can now recover your deleted posts from the new “Deleted posts” tab in the planner.

Recover deleted posts with Metricool

What features would you like to see us add next? Remember that you can always send your feedback, we really read it all, and use it to decide our next steps!

Kalum Kalum , 05 September 2025

The State of AI in Social Media 2025

Exclusive from Metricool

We asked marketers, freelancers, agencies, and creators how they’re using AI. The result: a full picture of adoption, challenges, and trends.

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