How to Promote a Webinar on Social Media in 2025

Webinars have evolved into one of the most powerful tools for marketers, educators, and business owners. They blend the reach of digital platforms with the intimacy of live conversations, helping brands build authority, generate leads, and engage with their audience on a deeper level.

But planning a great webinar is only half the battle. If no one knows about it, it won’t make an impact. That’s where social media comes in. It’s not just a promotion tool, it’s the engine that drives awareness, builds excitement, and fills your virtual seats.

Here’s how to use social media to promote your webinar effectively in 2025. From strategy to execution, platform tips to common pitfalls, discover how Metricool make it all manageable.

Why Webinars Still Work in 2025

Despite the ever-growing list of content formats like short-form videos, podcasts, and newsletters, webinars still hold a unique position in the marketing toolbox. They’re more personal than blog posts and more interactive than static videos, offering a real-time connection between host and audience.

Here’s why webinars remain a brand staple in 2025:

Global Reach

Webinars eliminate physical limitations. Whether you’re a SaaS company in Berlin or a coach in Toronto, you can attract attendees from around the world. This opens the door to diverse leads and brand exposure far beyond your local market.

Budget-Friendly

Compared to physical seminars or conferences, webinars are significantly cheaper to host. There’s no need to book venues, cater food, or handle logistics for hundreds of people. All you need is a solid platform and a promotion plan.

High-Quality Lead Generation

The registration process itself collects valuable data including names, emails, job roles, and company sizes that can feed into your CRM or email marketing platform. And during the event, you can further qualify leads by tracking engagement, responding to Q&As, and noting who interacts with polls or downloads resources.

Evergreen Content Creation

A single webinar can be repurposed into dozens of content pieces from video snippets to quotes and blog posts or even podcast episodes. With smart editing, you can turn a live event into a long-term SEO asset or lead magnet.

Brand Authority and Trust

Hosting a well-structured, informative webinar demonstrates thought leadership. It positions you as a go-to resource in your field, builds credibility, and strengthens relationships with your audience especially when you show up consistently.

Convenience for Attendees

Webinars fit easily into busy schedules. People can join from home, on a commute, or between meetings without dealing with travel, accommodation, or the usual cost and logistics of in-person events. All they need is a phone or laptop and a decent internet connection, which makes saying “yes” to attending much more simple.

Why Social Media Is Essential for Webinar Promotion

Social media has become the digital equivalent of word-of-mouth marketing. It’s fast, targeted, and allows for ongoing engagement before, during, and after your webinar.

Here’s why it works:

Targeted Outreach at Scale

Modern social platforms offer detailed targeting options that let you narrow down your audience by interests, behavior, job title, company size, and more. For B2B marketers, LinkedIn lets you go granular. For eCommerce and creators, Instagram and TikTok offer massive reach.

Cost-Effective Paid Promotion

Thanks to advanced ad tools, you can run campaigns tailored to your budget and goals. Whether you’re promoting a free training session or a premium masterclass, you can optimize your spending to reach the people most likely to register.

Community-Based Buzz

Social media thrives on interaction. When people comment on, share, or talk about your webinar, it creates buzz and social proof. Even simple interactions like likes or shares from speakers, collaborators, or attendees can amplify your reach.

Measurable Results

With tools like Metricool, you can track link clicks, engagement rates, ad performance, and more. This lets you adjust your approach in real time. You can double down on what works and change what doesn’t.

Strategies to Promote Your Webinar on Social Media

Every platform has its strengths. Instead of spreading yourself thin, focus on a few where your audience is most active. Use platform-specific tactics to get the most out of your content.

Create an Event Page

Event pages on Facebook or LinkedIn give your webinar a home. They allow you to collect RSVPs, send reminders, and share updates. This also adds a layer of social proof when attendees’ networks see them attending.

Tease the Topic with Visuals

Design teaser graphics with your webinar title, date, and speaker photos. Even better: create short video clips of speakers giving a preview of what they’ll cover. This not only builds anticipation but humanizes the event.

Collaborate with Influencers or Guest Speakers

If your webinar includes guests, ask them to share it with their followers. You can also partner with influencers or niche creators to help promote the event. Just make sure they align with your target audience.

Tap Into Online Communities

Look for communities that relate to your topic such as Reddit AMAs, Slack channels, Quora, or LinkedIn groups. Sharing your webinar where people already gather increases the chance of reaching an interested audience.

Use a Countdown Campaign

Build urgency by counting down to the big day. For example, start seven days before and post daily with different angles: speaker highlights, behind-the-scenes prep, audience questions, or common pain points the webinar will address.

Social Media Promotion Tactics by Platform

Tips to Maximize Webinar Attendance Through Social Media

• Start Early: Promote at least 2–3 weeks ahead of time. Begin with broad awareness, then narrow in with reminders as the event approaches.
  
• Use a Multi-Touch Approach: Don’t rely on one post to do the work. Combine Stories, Feed posts, ads, DMs, and community engagement across multiple channels to stay visible.
  
• Add Value at Every Step: Each post should answer the question, “Why should I care?” Whether it’s what attendees will learn, a limited bonus, or a free resource, make the value clear.
  
• Set Up Reminder Sequences: Use your email list and social media to send reminders at key intervals: one week before, one day before, one hour before.
  
• Optimize for Mobile: Make sure landing pages and sign-up forms work smoothly on phones. A clunky mobile experience can destroy conversions.

Mistakes to Avoid When Promoting Webinars on Social Media

Even solid promotions can fall flat if you miss these common missteps:

• Focusing on Features Instead of Benefits: Don’t just say what the webinar is. Explain what attendees will get out of it.
  
• Posting Without a Clear CTA: Every post should drive action. Make it easy to register with a prominent link or button.
  
• Not Testing Your Creatives: Try different headlines, visuals, and captions. Small tweaks can have a big impact on performance.
  
• Ignoring Timing: Posting during low-traffic hours will limit your visibility. Use Metricool to identify the best posting windows.
  
• Letting Promotion Stop After the Event: Keep the momentum going by sharing the recording, pulling out quotes, or turning highlights into new posts.

How Metricool Supports Webinar Promotion

Running a webinar campaign across multiple social media platforms isn’t just about posting a few graphics and hoping for the best. It takes planning, coordination, and the ability to adapt quickly when something’s not working. That’s where Metricool comes in. It’s not just a scheduling tool, it’s your control center for promoting webinars from start to finish.

Here’s how Metricool helps make webinar promotion smoother, more strategic, and way less stressful:

Plan and Schedule Ahead

With Metricool’s visual calendar, you can map out your entire webinar promotion timeline in one place. From the first teaser posts to the final reminders. You can easily schedule content across multiple platforms like Instagram, LinkedIn, Facebook, Twitter (X), TikTok and more. All from a single dashboard. No more hopping between apps or using spreadsheets to keep track of your content.

But it doesn’t stop there:

• AI-Generated Content in Your Brand Voice: Metricool’s AI capabilities help you generate posts tailored to your brand’s tone and style. Whether you need a catchy Instagram caption or a more formal LinkedIn post, the AI adapts the content to suit each platform’s unique audience and vibe, saving you time and effort while maintaining consistency across your campaign.
  
• Repurpose Content Across Channels: Instead of creating separate posts for every platform, you can easily repurpose popular content. For example, a video snippet from your webinar promo can be shared as an Instagram Reel, a Twitter thread, and even a LinkedIn article. This maximizes the life of your content and ensures you don’t have to reinvent the wheel for every social media channel.

You can also:

• Set up recurring posts for countdown reminders to build anticipation as the webinar date approaches.
• Drag and drop content to adjust your timeline quickly, without any hassle.
• Preview how your posts will look across different platforms before they go live, ensuring everything looks polished and on-brand.
• See the best times to post per platform, when your audience is most engaged and likely to see your content.
• Integrate Metricool with Canva and Google Drive to create eye-catching visual posts in your brand image and easily store and upload all your assets in one place. 

Metricool helps you stay organized and efficient, so you can focus on delivering a great webinar experience rather than juggling multiple platforms and content strategies.

Analyze What Works (and What Doesn’t)

Once your campaign is live, Metricool’s analytics give you a clear picture of performance. See which posts drive the most clicks to your registration page, what times your audience is most active, and which platforms are delivering real results.

Break down:

• Engagement metrics (likes, comments, shares, saves)
• Link clicks and traffic to your landing page
• Follower growth during your campaign window
• Top-performing creatives and post formats

These insights help you fine-tune your strategy in real-time and improve future campaigns based on actual data and not just guesswork.

Monitor Engagement in One Place

When people start commenting on your webinar posts or asking questions in DMs, you don’t want those interactions slipping through the cracks. Metricool’s unified inbox pulls together messages and comments from different platforms so you can reply quickly and stay on top of conversations.

This is especially helpful if:

• Attendees are asking about registration issues or event details.
• Followers are tagging friends and spreading the word.
• You’re working with a team and need to keep communication organized.

Run and Refine Ad Campaigns

Organic posts only get you so far (especially with ever-changing algorithms). Metricool allows you to create, manage, and optimize paid ad campaigns for Meta and Google directly from your dashboard. Set your targeting, budget, and creative assets, then track how your ads are performing in real time.

You can:

• A/B test different ad variations to see what gets the most sign-ups.
• Adjust your budget based on performance.
• Retarget people who visited your landing page but didn’t register.

Having everything in one place means you can pivot quickly if something isn’t working or double down when it is.

Looking Ahead: Social Media Trends for Webinar Promotion in 2025

To stand out on social media, stay current with these trends:

• AI-Powered Targeting: Lean into platforms’ smart segmentation features to reach the right people faster and more efficiently.
• Interactive Promotion Tools: Use native features like LinkedIn’s event RSVP integrations, Instagram’s poll stickers, or Facebook’s reminder tools to boost engagement.
• Eco-Focused Messaging: More audiences are aligning with sustainability values. Promoting webinars as environmentally friendly alternatives to physical events can add an emotional hook to your messaging.
• Short-Form Video Previews: While your webinar might be 45 minutes long, attention spans are short. Use 30-second video previews or snackable clips to hook interest on platforms like Instagram Reels or TikTok.

Gretchen Oestreicher , 23 April 2025