TikTok has grown into more than a place for viral dances. It’s where brands launch campaigns, small businesses connect with customers, and creators build loyal audiences. With how fast trends move, posting in real time can feel overwhelming. Scheduling posts takes off some of that pressure and helps you stay consistent.

This guide explains how to schedule content natively on TikTok, how to do it with Metricool, compares these two tools, and why building a schedule matters for long-term growth.

Can You Schedule TikTok Posts? 

Yes, TikTok lets you schedule posts. Business and Creator accounts can use TikTok Studio to plan content up to 10 days ahead and access basic analytics. The downside is that this tool has restrictions that can make it less practical for brands or creators managing content full time. 

Metricool expands those options by letting you schedule weeks in advance, manage multiple accounts or brands from one dashboard, work from mobile, and track performance across every platform in one place.

7 Benefits of Scheduling TikTok Posts

Planning content ahead of time gives you more than just convenience. Here are some of the biggest benefits:

• Clarity in Your Content Calendar. You can see what’s coming up for the week or month and spot gaps before they happen.
• Less Manual Work. Automation lets you plan posts once instead of remembering to publish every day.
• Cross-Platform Planning. With Metricool you can schedule TikTok content alongside Instagram, YouTube Shorts, and other networks or repurpose content across different platforms.
• Balanced Content Pillars. Mapping posts in advance helps keep your mix of educational, entertaining, and promotional content consistent.
• Steady Publishing Rhythm. Posting on a regular basis helps audiences know when to expect you.
• Better Algorithm Visibility. TikTok rewards accounts that stay consistent, so a schedule can support growth.
• Clearer Performance Tracking. TikTok Studio now links results directly to scheduled posts. However, with Metricool, you can compare analytics across all your platforms in one place.

Scheduling with TikTok Studio

TikTok Studio offers a native scheduler on desktop for Business and Creator accounts. You can schedule up to ten days in advance, but only for videos. Carousels, playlists, ad campaigns, and Lives are not included.

Steps to Schedule Posts in TikTok Studio

1. Log in at TikTok.com and open TikTok Studio.
2. Click Upload to add your video.
3. Complete details like caption, hashtags, cover, and location.
4. Set privacy options and decide if you want comments, duets, or stitches.
5. Choose the day and time for publishing, then confirm.

Your scheduled, drafted, and published videos will appear in the Posts section.

Limitations of TikTok Studio to Keep in Mind

• Only Creator and Business accounts can schedule.
• You cannot edit scheduled content. To make changes you must delete and re-upload.
• You can only schedule posts up to 10 days in advance.
• Works only on desktop, not mobile.
• Carousels and other formats are not supported.
• You can only connect one TikTok account at a time.

Scheduling TikTok Posts with Metricool

Metricool is an official TikTok partner and allows scheduling for all account types, including Personal. Unlike TikTok Studio, it works on both desktop and mobile and lets you manage multiple accounts in the same dashboard.

What Makes Metricool Different

• Schedule both videos and carousels (up to 35 images).
• Available for Personal or Creator/Business TikTok accounts.
• Plan weeks or even months ahead across multiple accounts and platforms.
• Edit posts after scheduling.
• Manage multiple accounts or brands at the same time.
• Use AI tools to refine captions, find hashtags, and suggest posting times.
• Coordinate content across different time zones.
• Cross-post to Instagram, YouTube, Facebook, LinkedIn, and more.
• Easily repurpose content across platforms.
• Built-in approval workflows and role assignments for teams.

How to Schedule TikTok Posts in Metricool (Desktop)

1. Go to the Planning tab in your Metricool dashboard.
2. Click + Create new post and choose TikTok.
3. Upload your video or carousel. Supported formats include MP4 or MOV up to 500 MB, and images up to 20 MB in JPEG or WebP.
4. Add your caption, hashtags, mentions, and select a cover.
5. Apply privacy settings and choose whether to allow comments, duets, or stitches.
6. Set your preferred time and date.
7. Toggle Auto-publish if you want the post to go live automatically.

If you prefer to finish editing inside TikTok, you can switch off Auto-publish. Metricool will send a push notification or email reminder at the right time. Your video will be ready in your gallery, and the caption will already be copied to your clipboard.

How to Schedule TikTok Posts on Mobile with Metricool

While TikTok doesn’t yet let you natively schedule TikTok posts on mobile, the Metricool app for iOS and Android includes the same scheduling tools as desktop. 

From the Planning tab you can:

• Create posts with videos or carousels.
• Import media from your device, stock libraries, Canva, or Google Drive.
• Apply global presets.
• Schedule posts across multiple platforms at once.
• See your calendar by day, week, or month.

This flexibility makes it easy to manage TikTok even when you’re away from your desk.

TikTok Studio vs. Metricool Comparison

Scheduling TikTok posts is no longer just a productivity trick. In 2025, it’s part of any serious strategy. TikTok Studio gives you a free, straightforward option, but it comes with limits. Metricool expands your possibilities with auto-publishing, carousel scheduling, cross-platform planning, and tools that help you stay ahead whether you’re a brand, content creator, freelancer, agency, or small business owner.

For creators or brands with just one account, TikTok Studio might be enough. For anyone working across multiple accounts, platforms, or teams, Metricool offers a wider workflow.

Tips for Consistency on TikTok in 2025

Consistency is the strongest way to grow on TikTok. Here are practical habits to stay on track:

• Batch Your Filming. Record several videos in one session and schedule them across the week.
• Keep Room for Trends. Use your calendar for core posts but be ready to jump on a trending sound or meme.
• Experiment with Timing. Both TikTok Studio and Metricool show when your audience is most active, but testing is the only way to know what works best.
• Refresh Top Posts. Update successful videos with a new hook or caption to reach new audiences.
• Look at Search Data. TikTok analytics reveal what users search for, which can guide new ideas.
• Use AI Support. Metricool’s AI can suggest hashtags, edit captions, and predict best posting times.

Carlos Bravo , 27 August 2025