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How to Post A Carousel on TikTok
While TikTok dominates short-form video content, to compete with other social media networks, photo carousels on TikTok have become an increasingly popular content format. Let me back up, when I say “carousel”, I mean uploading multiple photos to TikTok to create a slideshow of photos that users can swipe through.
In this article, we will walk through how to post multiple photos to TikTok so you can start creating and sharing carousels on your brand page. To save time in your processes, you can also find how to schedule and auto-publish TikTok carousels with Metricool.
What Are TikTok Carousels?
If you’re scrolling through TikTok and see a post that has multiple photos to swipe through, this is known as a TikTok carousel, the same idea as Instagram carousels. This type of content is a way to tell a visual story through photos.
TikTok carousels can include anywhere from 2 to 35 images in JPG or PNG, allowing brands to promote their products, tell a story, or spin off a trending meme or sound. Professional or silly, this content format is a great way to keep your audience engaged by giving them more information about your products or services.
How to Post TikTok Carousels from the App
First, I will show you how to upload multiple photos directly from the TikTok app to create your carousel. To do this, of course, you need to log into your TikTok account from the mobile app. From here:
- Click the + button to create a new post.
- Ensure the content format at the bottom reads “Photo”.
- Click on the “Upload” box in the bottom right, and upload up to 35 photos.
- View your carousel, and edit to your liking by adding text, filters, stickers, and a sound.
- Click on “Next”.
- Select a cover image and then add your caption, hashtags, mentions, location, etc.
- Click on “Post” to publish immediately or on “Drafts” to save for later.
This process is extremely similar to posting regular TikTok videos, and you’ll notice that on the editing page, you will see an “Auto-Cut” option to transform your images into a video that matches the beat of a song.
TikTok Carousel Dimensions
When creating TikTok carousels, keep in mind the ideal specs for this content. While most photos uploaded from your camera roll will align with these dimensions, the ideal size should be 1080 x 1920 pixels with an aspect ratio of 9:16 or 1:1, but a 4:5 ratio will also work.
Schedule and Auto-Publish TikTok Carousels with Metricool
Publishing TikTok carousels is straightforward from the app, but if you manage social media you know that jumping between accounts and platforms can become a pain. That’s why I am presenting Metricool, to save you time in your content creation and management process.
With Metricool, you can upload multiple photos to the platform, schedule your posts, and complete your social media tasks all from your PC. Being able to tackle all your social media management in one place is a way to save time, alleviate headaches, and analyze your strategy like a pro.
So, how can you schedule and auto-publish TikTok carousels with Metricool? Let me show you!
But, first and foremost you need to have a Metricool account, but don’t worry, it’s completely free. Sign up here and connect your TikTok account:
Reminder ⚠️
Scheduling and auto-publishing TikTok carousels with Metricool is currently only available for Personal accounts but is subject to change depending on TikTok API limitations.
Alright, it’s time to get into what you’ve been waiting for. Open your Metricool account and head to the planning section:
- Here you will see a calendar view of any of your scheduled content. Either click on a free space, or press on “Create new post”.
- Highlight the TikTok icon, and find the multimedia icon in the bottom menu. You will see an “add image” option.
- Upload your images either from your computer or via a URL.
- Select who can view your post under the “TikTok presets” section and toggle on if you want to allow comments, add random music, and if this is commercial content.
- Select the time and day you want this post to go out, and click on “Schedule.”
Just like that, you can sit back and let Metricool automatically publish the content for you. Then, as you continue with your work day, you can track the analytics of your post inside Metricool’s TikTok analytics dashboard.
Staying fresh with your TikTok content is no hard feat, but analyzing what resonates with your audience will help you continue to create valuable content. If you’re looking to implement TikTok carousels into your content plan, and want to refine your strategy, follow this TikTok marketing guide: